Festival-goers joined the fun as LIFT brought its bold spirit to MassKara for the first time.
With its debut at the MassKara Festival, Coca-Cola Philippines’ newest beverage, LIFT, gave the streets of Bacolod a thrilling lift. As thousands of festival attendees took on the “Dare to Switch” challenge, the three-day activity along Lacson Street became one of the most talked-about locations.
Exciting activities that embodied LIFT’s daring challenger attitude were at the center of the activation. Participants showed their strength at the LIFT UpBar, struck imaginative postures at the LIFT Art Photo Wall, and demonstrated their steadfast attention and coordination at the LIFT Bottle Up challenge. They also raced against the clock to solve the LIFT Maze. Every game pushed players’ boundaries, gave them more self-assurance, and inspired them to keep going.
Attendees eagerly joined the activities at the grand LIFT booth, won exclusive prizes, and captured their unforgettable MassKara moments.
The LIFT booth buzzed with excitement as festival-goers lined up to take their shot at beating the timer and outscoring others. Many also stopped to capture their share-worthy moments at the booth and turned the experience into an online celebration of the challenger mindset. Across every challenge, the LIFT booth became a space where high spirits met determination, proving that anyone can dare to switch.
“LIFT’s first-ever MassKara activation was a celebration of the bold spirit that defines both the brand and the festival,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “MassKara is all about uplifting the Filipino spirit, and LIFT embodies that same drive — to face every challenge with confidence and dare to switch when it’s time to level up.”
After electrifying thousands of attendees and introducing more Filipinos to the brand’s spirit of challenge, LIFT left its imprint as the festival came to a conclusion. Are you prepared to change? LIFT is currently offered in sari-sari stores in Western Visayas, and there will be more activities and events around the country.
To find out where the Dare to Switch experience is going next, follow LIFT Philippines on Facebook and Instagram.
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