The Employer Branding Institute selected Pru Life UK the Best Employer Brand for 2025

Having previously received the Employer Branding Institute’s prestigious Best Employer Brand award in 2023, Pru Life UK has once again been recognized for its outstanding leadership in talent development, innovation, and top-tier employer branding.

This award demonstrates Pru Life UK’s ongoing dedication to creating a people-centered, purpose-driven company. The culture we’ve established—one that is motivated by purpose, rooted in wellbeing, and fueled by teamwork—is proudly acknowledged as a Best Employer Brand once more, said Rashelle Cejo, Senior Vice President and Chief Human Resources Officer at Pru Life UK.

Central to the company’s people strategy is PRUHouse, its hybrid-friendly corporate headquarters in Bonifacio Global City. Designed to support flexibility, inclusivity, and productivity, PRUHouse features dedicated zones for learning, focus, collaboration, and community engagement. It reflects the company’s evolving approach to the future of work.

Pru Life UK’s hybrid work model, alongside initiatives such as structured wellness activities, and professional counselling through its Employee Assistance Programme, ensures a supportive and balanced work environment. Career development programmes via PRU Learning Academy and PRU Careers+ further empower employees to thrive and grow.

This most recent honor adds to the company’s increasing collection of honors, which also includes Statista’s 2025 Best Employer in the Philippines title. Serving more than two million Filipinos through its vast network of over 40,000 agents, Pru Life UK was the top-ranked company in the nation as of the end of 2024 for both total renewal premium revenue and new business annual premium equivalent.

For every life and every future, Pru Life UK is committed to being the most reliable partner and guardian.