- New episode of locally made Youtube Series makes understanding climate change easier for kids and families
- 4thEpisode of environmental series shares song from an unlikely villain
The fourth episode of the well-liked animated YouTube miniseries Miming and Friends has been released, carrying on the tradition of teaching kids and families about environmental sustainability through animated characters and music.
Mondelēz International in the Philippines and Ramon del Prado and Meryll Yan, a husband-wife team, collaborated to create the Miming and Friends YouTube channel, which features local animation material. Through entertaining and instructive content, the series aims to promote sustainable snacking and appropriate trash management techniques. Save Philippine Seas (SPS), a nonprofit organization devoted to protecting marine and coastal resources for group action and behavior change, is partnered with the latter.
The latest episode tackles the pressing issue of waste mismanagement and its relationship with climate change, bringing the characters together to learn about greenhouse gases and their impact on the world. “Episode 4 touches into the critical topic of climate change,” said Miming and Friends co-creator, Meryll Yan. “We believe that by understanding the causes and effects of greenhouse gases, we can empower the next generation to become proactive environmental stewards.”
The episode also introduces a new character – one who has a lot to say about greenhouse gas emissions and where they come from. Named Ghregoryo, the character is painted as a villain and has a very compelling song in the episode, which hopefully shines a light on the importance of individual actions.
“This episode dives into how our choices can affect the ocean and our climate in many unexpected ways,” explained Anna Oposa, Chief Mermaid and Executive Director of SPS. “We hope to help the youth connect their everyday actions like energy consumption or accumulating too much waste to the larger issue of greenhouse gases and the urgent need for responsible stewardship.”
“This newest adventure on greenhouse gases reminds us that building a sustainable future is a shared responsibility, and that everyone has a role to play,” shared Caitlin Punzalan, Corporate and Government Affairs Lead at Mondelēz International in the Philippines. “We are proud to engage with communities across the Philippines and inspire collective action towards a healthier planet.”
Since the release of Episode 3 in 2024, the channel has experienced consistent growth, climbing to over 42,800 total subscribers. This surge in viewership and engagement reflects the series’ ability to resonate with kiddie and family audiences and its effectiveness in delivering important messages about environmental stewardship.
Mondelēz International has been instrumental in supporting the series, aligning with their commitment to sustainability and waste management. Through the adventures of anthropomorphic cat-fish Miming and her friends, the series aims to inspire young viewers to take action and make a positive impact on the environment.
“At Mondelēz International, we believe that #SustainableSnacking starts at home,” adds Punzalan. “Miming and Friends provides a creative platform for reaching the right audiences with engaging content that inspires real and sustainable change. Sustainability can sometimes seem complex, especially for children. We want to help break down these concepts to show how our daily actions can have a positive impact.”
Beyond the series’ success, Mondelēz International also accomplished significant sustainability milestones, such as earning the Plastic Cleanup Partner seal from the Plastic Credit Exchange (PCX), which acknowledges the company’s efforts to meet and surpass the Extended Producers Responsibility (EPR) law’s requirement to collect post-consumer plastic packaging. The company makes sure that the equal weight of the plastic packaging it uses for its snack products is diverted through recycling and other methods to prevent it from ending up in a landfill or as marine litter by partnering with waste diverters.
Use this link to view the most recent episode of Miming and Friends: https://youtu.be/0iGoRQU_yGY?feature=shared
Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ. Also visit https://ph.mondelezinternational.com/home
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