A Holiday of Hope: Fisher Mall’s tree lighting unites communities and gives back through Bahay Aruga partnership
This year, Fisher Mall’s Quezon Avenue and Malabon locations came alive with the much awaited “A Holiday of Hope” celebration, a magnificent tree-lighting event that brought together families, customers, partners, and local politicians in a spirit of community.
Fisher Mall’s “A Holiday of Hope” made Christmas feel even more magical this year. Seeing both branches light up and bring together families, shoppers, and community leaders reminded me how meaningful it is when a whole community gathers to celebrate. It wasn’t just a tree-lighting event — it felt like a shared moment of hope and togetherness.
“Fisher Mall has always believed in creating spaces where people feel connected,” said Raymond Del Rosario, President of the Fisher Mall Group of Companies. “Events like this remind us that a mall is more than just a place to shop because it is also
A Celebration of Community, Creativity, and Collaboration
The dual celebration of Fisher Mall’s Christmas launch brought families, shoppers, and partners together to welcome the holiday season. Guests enjoyed live performances by the Quezon City Symphonic Band, Malabon Concert Singers, and Ballet Manila, as well as interactive activities that encouraged engagement and connection.
Adding a nostalgic touch, the mall also featured a Christmas-themed LEGO display by the PinoyLUG community, led by Leslie Araujo, which captivated both kids and adults alike.
The celebration was graced by representatives from the Quezon City Government, including Councilor Dorothy “Doray” Delarmente, Councilor Charm M. Ferrer, and Councilor Nikki Crisologo, underscoring the city’s shared commitment to supporting local culture, creativity, and community engagement.
“Our activity centers are built to be platforms for performers, cultural groups, and local organizations,” Del Rosario said. “We take pride in giving communities a space to gather, express themselves, and thrive. We look forward to expanding these partnerships with our LGUs even further.”
Turning Holiday Shopping Into Acts of Giving
The Fisher Elite Card embodies Fisher Mall’s mission of community and compassion. A portion of every card sold until December 31, 2025 at Fisher Mall Supermarket and the Fisher Department Store in both branches goes directly to sustaining Bahay Aruga – A Free Halfway House for Pediatric Cancer Patients Inc. Each purchase helps provide essentials for children, from nourishment and daily care to medical support and learning activities.
Since forming their partnership in 2023, Fisher Mall and Bahay Aruga have collaborated closely to help children fighting cancer, proving that even simple shopping choices can make a significant difference in the community.
“As we light our Christmass trees in both our malls, we also light hearts with hope,” Del Rosario shared. “We invite everyone to get into the season of giving as we come together as one community to make a lasting difference.”
Go to Facebook.com/fishermallofficial to learn more about using the Fisher Elite card to support Bahay Aruga.
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