Jolla A. Soriaga, newly appointed Vice President and General Manager of Alsons Dev, has been with the company since 1998 for the Las Terrazas project.
Jolla A. Soriaga has been named Vice President and General Manager of Alsons Development and Investment Corporation (Alsons Dev), with effect from November 1, 2025. She takes over for Eric D. de la Costa, who served with dedication for 26 years until retiring. Alsons Dev’s ongoing dedication to organizational strength and operational excellence is demonstrated by the leadership change.
Soriaga has worked at Alsons Dev for more than 25 years. Las Terrazas, Northcrest, Fernwood, Wood Lane, Eden Ridge, and Northtown are just a few of the notable residential and mixed-use projects that she has successfully completed thanks to her innovative leadership roles in business growth. She was the Assistant Vice President for Business Development and Operations prior to her appointment. Soriaga will be in charge of the company’s daily operations, strategic plans, and governance in her new role.
Her appointment comes as Eric D. de la Costa concludes a remarkable tenure with the company. He began his career with Alsons Dev in 1995 and rose from consultant to Vice President and General Manager. Under his leadership, the company broadened its footprint and product mix with the launch of Northtown, Alsons Dev’s first township project; Nurtura, Alsons Dev’s mid-cost housing brand; and Avia Estate, a major township development in Sarangani. His guidance and people-centered approach have shaped the organization and its culture over the years.
Alsons Dev thanks de la Costa for his vital support as the company begins this new chapter and gives Soriaga complete confidence to carry on the organization’s aim of creating thriving, sustainable communities in her new position.
Go to https://alsonsdev.com/ to find out more about Alsons Dev and its advancements.
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