In honor of National Children’s Month and the theme “New Normal na Walang Iwanan: Karapatan nang Bawat Bata ating Tutukan,” Save the Children Philippines, a member of the world’s largest independent children’s organization, reiterates its focus on addressing one of the most pressing problems concerning Filipino children: hunger.
4.8 million families, or at least 8 million children, are experiencing involuntary hunger as a result of the pandemic. Because one of a kid’s rights is the right to basic necessities, which includes a balanced diet, the conditions surrounding hunger suggest that this basic child right has not yet been fulfilled.
Save the Children expanded its ecosystem of “Save the Children from Hunger” campaign proponents through an online giving drive, partnering with homegrown farm-to-table platform Mayani and the Aboitiz Group’s social arm, the Aboitiz Foundation, to combat nutritional deficiencies while also uplifting our Benguet small scale farmers.
“One of the causes of hunger among children is their lack of access to a nutritious diet, and this campaign helps address this gap by also supporting smallholder farmers, one of the pillars of our country’s food security. By ensuring that food supply, particularly rice and vegetables, quickly reach poor families at reasonable prices, our team-up with Mayani and Aboitiz lessens hunger among children,” said Naida Pasion, Chief Business Development Officer of Save the Children Philippines.
Over 500 nutritional boxes have been digitally donated via the Mayani platform so far since the kickoff last October, and the outpouring of support still continues. The food components will be sourced to the Aboitiz-assisted farmers in Bakun, Benguet through a market-directed social procurement process, then the boxes will be delivered by Mayani to the target communities of Save the Children under the objective of “no children goes to bed hungry and learns at home hungry.”
Mayani has been building sustainable smallholder agri-value chains in the country through its grassroots network of over 70,000 rural farmers across four regions: Ilocos, Calabarzon, the Cordilleras, and Cagayan Valley. It deepened its community engagement in Benguet Province by onboarding the farmers in Barangay Sinacbat – a community capacitated by AboitizPower subsidiary Hedcor.
“Having a reliable offtake for their harvested crops after months of production remains to be a recurring challenge among our rural farmers. Not only are they remote to urban centers where demand is huge, their digital quotient and access to alternative digital channels to sell their produce are two areas that require continuing attention,” said Ochie San Juan, Co-Founder and Chief Farmer of Mayani, who has been in organic farming for over three decades and personally met the Sinacbat farmers.
The “Save the Children from Hunger” campaign continue to leverage the shared channels of Aboitiz Group and Mayani, including the latter’s omni-channel routes to generating awareness and calling up support in the fight against children’s hunger. Mayani’s strategic out-of-home advertising partner also joined the collaboration mission.
Raoul Buencuchillo, President of HDI Adventures said, “Our core is all about giving equal opportunities for busineses and individuals. We believe that by supporting Mayani through our platforms, we help empower and give the opportunities our local farmers deserve.”
