Browsing Category

Lifestyle

Lifestyle, Travel

Experience Toyama’s Winter Wonders

Photo courtesy of VisitToyama

In the winter, Japan, with its tranquil, snow-covered locations, becomes a wonderland. Toyama stands out among its winter treasures as a sanctuary for people who appreciate the beauty of the season. This coastal prefecture provides access to snow-covered regions of Japan and is only a two to three-hour journey from Tokyo via the Hokuriku Shinkansen.

We have selected the must-see locations in Toyama for a unique winter experience, from the picture-perfect towns of Gokayama to the tranquil Unazuki Onsen. So prepare to explore this polar paradise by packing your bags and grabbing your gloves!

Gokayama

Gokayama, tucked within the mountains of Toyama, feels like a scene from a snow globe. Known for its 40 small villages, two of which—Ainokura and Suganuma—are UNESCO World Heritage sites, the area comes alive in winter, covered in a thick blanket of snow. These steeply pitched roofs, designed to handle heavy snowfall, are surrounded by quiet, pristine landscapes that invite you to pause and take it all in. Accessible by bus from JR Takaoka Station, Gokayama is your gateway to experiencing Japan’s rich cultural heritage backdropped by white topography. During winter, the villages of Ainokura and Suganuma host magical lighting events, illuminating their snow-covered scenery and creating a serene winter spectacle

Photo courtesy of VisitToyama

Amaharashi Coast

The Amaharashi Coast, stretching along Toyama Bay, offers a captivating mix of the rugged coastline and the marvelous Tateyama Mountain Range. In winter, the snow-dusted mountains create a stunning contrast against the crashing waves, which draw surfers to the area. This peaceful and dramatic landscape makes the Amaharashi Coast a perfect place for those who want to immerse themselves in nature’s beauty, whether it’s the quiet of the beach or the energy of the sea.

Photo courtesy of VisitToyama

Toyama Castle

Toyama Castle offers a different kind of winter charm. Located in the city center, the castle stands as a reminder of the region’s history and culture. Surrounded by a peaceful park, the scene becomes even more magical in winter, when snow decorates the traditional architecture and reflects in the still waters of the moat. Originally built in the 16th century, the castle offers visitors a glimpse into Japan’s feudal era not far from the city.

Photo courtesy of VisitToyama

Shogawa Gorge

For a tranquil yet stunning setting, head to Shogawa Gorge. The dramatic cliffs and clear waters of the Shogawa River take on a serene, icy beauty during winter. Scenic boat rides and walking trails provide picture-perfect views of snow-covered landscapes. Just a 70-minute bus ride from Takaoka Station via the JR Hokuriku Main Line, this hidden gem is a peaceful retreat into nature, ideal for those seeking quiet beauty.

Photo from Japan National Tourism Organization
 

Unazuki Onsen

After a day of snowy escapades, unwind at Unazuki Onsen, a cozy hot spring town calmly situated in Toyama’s mountains. Located along the Kurobe River, this resort is the ultimate spot to soak in thermal waters while admiring the white-capped view. Traditional ryokan inns add to the charm, making Unazuki Onsen a perfect mix of relaxation and nature. It’s easily accessible by train from Toyama City, so you can enjoy its rejuvenating warmth without hassle. In addition to its famous footbaths, Unazuki offers visitors the chance to purchase handmade necklaces crafted by local artisans, a perfect souvenir to remember your serene escape.

Photo courtesy of VisitToyama
 

Toyama’s Traditional Seafood

Experience the true flavors of Toyama, where fresh seafood from Toyama Bay like white shrimp and firefly squid take center stage. Don’t miss the local Winter Yellowtail–known as the “king of winter delicacies”–paired perfectly with the region’s smooth craft sake. Each dish reflects Toyama’s deep connection to the land and sea, offering a tidal taste of the area’s local heritage and natural resources.

Avoid the tropical heat this winter and enjoy the serene enchantment of Toyama’s snow-capped scenery instead. Toyama exemplifies winter at its best, from the majestic Gokayama to the majestic Tateyama Mountains’ snow walls. The ideal snowy wonderland is created when you combine the picturesque scenery of Shogawa Gorge with the comfortable sanctuaries of Unazuki Onsen.

Explore the best-kept winter secrets in Japan—Toyama is just waiting to astound you.

Food, Lifestyle

The Jollibee Group Foundation and DepEd will extend the school-based feeding program’s central kitchen model

Jollibee Group re: Jollibee Group Foundation (JGF), the social development arm of Jollibee Group, recently signed a Memorandum of Agreement (MOA) with the Department of Education (DepEd) for the adoption of the central kitchen model for School-based Feeding Program (SBFP), which aims to alleviate hunger among school-aged children. DepEd Secretary Sonny Angara led the signing ceremonies with JGF President Gisela Tiongson at the DepEd office last December 11, 2024.
 

In an effort to reduce hunger among school-aged children, the Jollibee Group Foundation (JGF), the social development division of Jollibee Group, recently inked a Memorandum of Agreement (MOA) with the Department of Education (DepEd) to implement the central kitchen model for the School-based Feeding Program (SBFP). On December 11, 2024, DepEd Secretary Sonny Angara presided over the signing ceremonies with JGF President Gisela Tiongson at the DepEd office.

As part of the aforementioned collaboration, JGF will support the development of capacity to share its knowledge of executing the central kitchen model with local government agencies, partner public schools, and local partners through the JGF Busog, Lusog, Talino (BLT) Program. In the upcoming year and a half, thousands of students from Mindanao, Visayas, and Luzon are anticipated to gain from this collaboration.

The Foundation first launched the BLT Program in 2007, recognizing the need to address hunger, a key factor contributing to low school attendance and high drop-out rates among public elementary students. In 2016, with DepEd implementing the School-based Feeding Program (SBFP) nationwide, JGF transitioned its approach by focusing on the establishment of central kitchens, reinforcing its commitment to promoting better access to food. To date it has spearheaded the creation of 41 central kitchens nationwide, providing continuous support to DepEd’s SBFP . Since its inception, the program has served meals to over 270,000 students from the direct feeding approach and the shift to establishing central kitchens.  

“The BLT Kitchens centralize the preparation and distribution of meals, feeding thousands of students with less time and effort,” said JGF President Gisela Tiongson. “By working with DepEd and the support of the local government units, private institutions and parent volunteers in utilizing the central kitchen model, we can help mitigate hunger and give students better chances of continuing their education.”    

Empowering facilitators

The Jollibee Group Foundation (JGF) will also support the development of training centers for central kitchen management. Under the partnership, 15 of JGF’s existing BLT partner schools will serve as learning hubs for organizations aiming to establish their own central kitchens.

JGF will produce manuals and educational videos for DepEd staff and BLT partners to guarantee consistent and long-lasting implementation. These materials will enhance the initiative’s long-term success by aiding in process standardization.

Under the said partnership, JGF will provide capacity building support to DepEd personnel based on its experience in implementing the Busog, Lusog, Talino (BLT) Program.
 

Nine DepEd Central and Regional staff have so far taken part in a four-day training conducted by JGF. These qualified individuals will act as coaches, liaising with local government entities to establish central kitchens for community and school meals. In order to guarantee the sustainability and impact of these central kitchens, they will also offer technical advice on how to put them up and run them.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Lifestyle, News

Leaders in Global Marketing Gather in Manila for the 53rd National Marketing Conference and the 4th World Marketing Forum

 Philippine Marketing Association, Asia Marketing Federation Highlight AI and Sustainability in Landmark Summit
 

The 4th World Marketing Forum and the 53rd National Marketing Conference, organized by the  Philippine Marketing Association (PMA) in partnership with the Asia Marketing Federation (AMF), brought together experts, innovators, and leaders in global marketing in Manila. The four-day summit, which took place from November 5 to 8, covered important subjects that will influence marketing in the future, such as sustainability, artificial intelligence, and next-generation consumer interaction tactics.

The gathering, which drew over 2,000 people, included representatives from 19 nations, including Bangladesh, Thailand, Indonesia, and Japan. It highlighted cooperation to address regional and global issues and highlighted Manila’s position as a center for regional thought leadership in marketing.

The summit began with an exclusive Ambassador’s Night at Casa Buenas, Newport World Resorts, where PMA President Kathy Mercado welcomed international delegates and set the stage for discussions on marketing’s evolving role in driving economic growth and innovation across Asia. The evening laid the groundwork for the insights and connections that would unfold over the next three days.

On November 6, the World Marketing Forum took center stage at the Newport Performing Arts Theater, capturing attention with a Star Wars-themed presentation. The forum featured global marketing luminaries, including Philip Kotler, who joined virtually to discuss strategies for resilience and adaptation in a rapidly changing business environment. AMF Founder Hermawan Kartajaya shared insights on emerging trends, while speakers from PwC , Nielsen, and StoryIQ explored the transformative potential of artificial intelligence and data-driven marketing in shaping consumer insights and engagement.

The National Marketing Conference,  held on November 7 under the theme “Marketing Wars 6.0 and Beyond,” brought the challenges of the modern marketing landscape into focus. Fine Hygienics CEO James Michael Lafferty stressed the importance of foundational marketing principles, urging marketers to prioritize storytelling and authenticity over fleeting digital trends. Entrepreneur RJ Ledesma shared strategies for building resilience in volatile markets, while a panel discussion led by executives from Chowking and CIBO Philippines examined strategies for connecting with Gen Z and Gen Alpha consumers.

Beyond the conference sessions, the summit also highlighted the Philippines’ cultural richness. Delegates participated in a Hop-On-Hop-Off tour of Manila organized by the Department of Tourism and capped the day with a gala night at Goldenberg Mansion. The event featured traditional Filipino performances and a tour of Malacañang Palace, offering international participants a glimpse into the country’s history and heritage.

The summit concluded on November 8 with the Asian Marketing Excellence Awards at the Hilton Grand Bar, recognizing outstanding achievements in marketing across the region. Thailand’s Minor Food Group was awarded the Marketing 3.0 Award, while Pyathai-Paolo Group was recognized as Marketing Company of the Year. Individual awards honored emerging talents and innovators, highlighting the diverse contributions shaping the future of marketing across Asia.

PMA Director Albet Buddahim underscored the relevance of the summit in addressing the challenges faced by marketers today. “This event tackled the wars marketers face—balancing generational shifts, navigating the explosion of digital platforms, and choosing which battles to prioritize. It provided tools and insights to navigate these complexities successfully,” he said.

PMA Executive Vice President Michelle Ballesteros emphasized the summit’s focus on sustainability and its role in fostering responsible marketing. “This gathering reinforces our commitment to marketing for good—advocating for strategies that not only drive business growth but also protect the planet and improve lives,” she said.

By addressing the most pressing issues in marketing, the 4th World Marketing Forum and the 53rd National Marketing Conference highlighted the growing influence of Asia in shaping the future of the industry. Through participation from marketing leaders, global companies, and cultural showcases, the event underscored Manila’s pivotal role as a hub for collaboration and innovation, providing actionable insights for marketers navigating rapidly shifting dynamics and setting a benchmark for industry events across the region.

The Asia Center for Small Business-Philippines (ACSB), the Chamber of Real Estate & Builders’ Associations, Inc. (CREBA), the Philippine Youth Entrepreneurs Association (PYEA), the AI Global Council, the Philippine Chamber of Commerce and Industry – National Capital Region (PCCI-NCR), Global Compact Network Philippines (GCNP), the International Council for Small Business (ICSB), and the Malaysia Chamber of Commerce, Inc. are among the network of affiliated organizations that are supporting the event. (MCCI), Philippine Plastics Industry Association Inc. (PPIAI), Hotel and Restaurant Association of the Philippines (HRAP), and Out-of-Home Advertising Association of the Philippines (OHAAP).

The venue partner is Newport World Resorts, while the supporting partners are Katapult Digital, AQA Advertising, and Exlink Management & Marketing Services Corporation. The PR and communications partners included ZOE Broadcasting Network, Shoppertainment LIVE, Philippine Business Coalition for Women Empowerment, and Uniquecorn Strategies PR.

Food, Lifestyle

McDonald’s and VYBE by BPI Use a Delightful “Holiday Treats” Promotion to Spread Holiday Joy

McDonald’s Philippines and VYBE by BPI are collaborating this holiday season to introduce the “Holiday Treats” promotion, which will make festivities even more delightful. Customers nationwide can get a complimentary New Tiramisu or New Hazelnut McFlurry with every qualified transaction made through the VYBE app between December 11 and December 31, 2024. Fans of McDonald’s have the ideal excuse to indulge themselves and take full advantage of the celebrations this season thanks to this fantastic promotion.

Using the ease of smartphones, VYBE, which is quickly becoming the preferred digital payment platform among Filipinos, streamlines the way consumers purchase, eat, and make payments. Users can use the VYBE e-wallet to pay cashless at any QR Ph retailer, take advantage of special offers like Holiday Treats, and get rewards for each purchase. For people who want to simplify their holiday eating and shopping, it’s the ideal partner.

Customers who make a single-receipt purchase of at least PHP 300 at any McDonald’s store nationwide, whether for dine-in, take-out, or drive-thru, are eligible to claim their free McFlurry. To qualify, they simply need to pay using the VYBE app. Once the transaction is completed, customers can head to the cashier or take-out counter and claim their New Tiramisu McFlurry or New Hazelnut McFlurry, just by presenting proof of their VYBE transaction.

Each VYBE-registered mobile number is eligible to claim one free McFlurry regardless of multiple transactions in a day, the minimum single-receipt transaction requirement of PHP 300 must be met. Making it easy to enjoy a daily holiday treat during the promo period. Customers are encouraged to grab their McFlurries right after completing their qualifying purchase. Whether you’re craving the rich flavor of tiramisu or the nutty goodness of hazelnut, McDonald’s has you covered with these delicious, limited-time flavors.

“We are thrilled to partner with McDonald’s to encourage Filipinos to embrace a more rewarding lifestyle by transitioning to digital platforms for their financial transactions. This collaboration is an easy and fun way for consumers to incorporate VYBE in their holiday spending while enjoying their favorite McFlurries this holiday season,” said Eric Faustino, Head of Digital Partnerships and Ecosystems at BPI.

There’s no better way to treat yourself or your loved ones this Christmas than with McDonald’s and BPI VYBE’s Holiday Treats promo, which runs through the end of December and offers a lovely way to celebrate the season with the convenience of mobile payments and a free McFlurry on the line.

Get the BPI VYBE app now from the Apple Store or Google Play to take advantage of this exclusive feature and other deals.

Lifestyle, News

The 2nd Premier Business and Achiever Awards in Southeast Asia 2024

With a stellar roster of prominent individuals and companies, the 2nd Southeast Asian Premier Business and Achiever Awards 2024 press conference just wrapped off with tremendous success. The event, which took place at Winford Resort and Casino Manila Ballroom Halls 1-3 on December 8, 2024, set the tone for the highly anticipated awards ceremony that will also be held there on the same day.

The excellence and accomplishments of Southeast Asia’s top professionals and companies were showcased at this esteemed event. Lae Mañego, known as Asia’s Queen of Fire, Derwen Lipardo of Gown and Events Management by Touting, and a representative from JP’s Catering Services were among the notable guests. MJ-AM Trading, led by Jaclyn Kate Tolete; Kylledmed Philippines, represented by Dr. Patrick Saburit; Viomix Philippines, led by Fatima Gallos; Genuine Diamonds PH, led by Mariel Nicole Santiago; and Better Boneless, led by Cheska Costes, were among the prestigious companies that had strong representation. The appearance of Atty. added considerably more importance to the occasion. The Premier Achiever Inspiring Filipina Lawyer is Persida V. Rueda-Acosta.  

The press conference also highlighted the invaluable support of this year’s sponsors, who have helped bring this momentous event to life. Sponsors included *JP Catering Services*(Golden Awardee) recognized as the Premier Business Remarkable Events Catering Services; *Genuine Diamonds PH*, recognized as the Premier Business Outstanding Natural Diamond Jewelry Provider*Sheanne Roll Up Door Construction Services* (Golden Awardee), acknowledged as the Premier Business Excellent Roll-Up Door Fabrication Company*Salvacion Paparon* (Golden Achiever), honored as the Premier Achiever Outstanding Roll-Up Door Business Owner*Intele Builders and Development Corporation*, distinguished as the Premier Business Outstanding Telecommunication Company; *Lucky GHL Advertising* (Golden Awardee), awarded as the Premier Business Marketing Service of the Year*JFBV* (Golden Awardee), celebrated for being the Premier Business Remarkable Advertising of the Year;  *NWOW International Trading Corp.*, hailed as the Premier Business Outstanding No.1 Electric Vehicle/E-bike Brand*Capitol Medical Center Inc.*, acknowledged as the Premier Outstanding Healthcare Provider*Viomix Philippines*, recognized for its Premier Korean Coffee Supplies. And *Kylledmed Philippines*, recognized for being the Premier Business Trusted Healthcare Products Supplier.

The event celebrated an impressive selection of remarkable achievers and businesses across various categories. Among the distinguished award recipients are: Salvacion Paparon (Golden Achiever), Wej Cudiamat (Golden Achiever), Carlo Lorenzo, Jamin Lim (Golden Achiever), Braggy Braganza (Golden Achiever), Lae Manego (Golden Achiever), Dennis Antennor Jr. (Golden Achiever), Annabelle Surara (Golden Achiever), Shirley B. Belangel CPA, MBA (Golden Achiever), D. Edgard A. Cabangon, Conrado Cagas Tacgos Jr. (Golden Achiever), Bon Jheo Exconde (Golden Achiever), Janice Delima, Dr. Elva Evasco-Auza, DJ Mama Colleen, DJ Kuya Machete, Edwin Lisa, Freddie Aguilar, Richard James B. Merk, Conelen Cariño, Ravve Jay Prevendido (Golden Achiever) , Mherie Vic Palomo Prevendido (Golden Achiever), Jos Garcia , Ira Patricia Malaluan , Julia Mendoza , Usec. Robert Rivera, Nerlisa Elyza Francisco Rivera, Jeff Madarang , Rogelio Constantino Medina ,Audrey Gorriceta (Golden Achiever) ,Hagibis , Jane Darren Genobisa ,Cindy Madduma (Golden Achiever) , Marc Logan, Keyrol Cabuso (Golden Achiever), Dr. Patrick Saburit, Catherine Veluz-Zeta, Hon. Saleha Pangarungan Sacar, Earlo Bringas, Gilbert de los Santos, Jigo Postolero, William Jones , Angelo Estera, Hazel May E. Baliguian, LPT, MAED CULED, Miles Ocampo, Vhong Navarro, Jhong Hilario, General Rhodel Orden Sermonia, Isko Moreno, Ambet R. Nabus, Dominic Almelor, Gretchen Fullido, Dr. Jesus Recasata, Jr., M.D. FPAPRAS, Andrew de Real, MC & Lassy, Michael Pangilinan, Bugoy Drilon, Daryl Ong, Jona , Atasha Muhlach, Andres Muhlach, Niño Myrrh C. Tarinay a.k.a NMTV, Ishaku Ishaya Monday aka Kuya Isaac Sabaw, Hon. Datu Kasan A. Karon Jr., Chief Persida V. Rueda-Acosta (Golden Achiever), Alexander John Lainez Fong, Marian Rivera, Dr. Sheilah A. Recasata, MD, Jomerle Evardone Matutino, Jeffrey Dy, Charlomagne Arceta & Senator Christopher Bong Go. NWOW International Trading Corp., JP Catering Services (Golden Awardee), Sheanne Roll Up Door Construction Services (Golden Awardee), Intele Builders and Development Corporation, Lucky GHL Advertising (Golden Awardee), JFBV (Golden Awardee),  Matty’s Themed Events, Sapporo Products Inc, 97.9 Home Radio(Golden Awardee), Aliw Channel 23(Golden Awardee), DWIZ-AM(Golden Awardee), Lagniappe Printshop(Golden Awardee), Eyeleen Hair and Make up by: Aileen Sebua(Golden Awardee), Gown and Events Management by Touting(Golden Awardee), Media House Express(Golden Awardee), Jam Lim Enterprises(Golden Awardee), Cave Beach Resort(Golden Awardee), Alegre de Pilipinas, The Metropolista (Golden Awardee), Rise and Shine Pilipinas(Golden Awardee), Light TV(Golden Awardee), RCP Ritmo Tambore, Win Radio, Bhylinn’s Modern Fashion, Edwin Lisa Brows and Aesthetics, Venice Handicrafts Wooden Kiddie Stools and Furniture, Links Digital (Golden Awardee), Through The Glass Creatives (Golden Awardee), Densol’s Catering, Kylledmed Philippines, Joyice Philippines, DWAN 1206 AM, Top 5 Mga Kwentong Marc Logan, Genuine Diamonds PH, SCPM Trading, Kherk Roldan Whitelabel SEO Solutions, MJ-AM TRADING, Better Boneless, Finca Engineering Services, The Brewed Buddies coffee & Tea Creations, Altech Autogate Int. Philippines Inc., SMRD Credit Collection Services, Faces and Curves, G-Film Rental, Capitol Medical Center Inc, Phisavong World Travel and Tours, Viomix Philippines, Philippines Graphic & BusinessMirror.

The press conference garnered coverage from various media partners, including prominent publications and networks such as Malaya Business Insight, Business Mirror, The Metropolista, Business World, Philippines Graphic, Pilipino Mirror, Consumer Asia Magazine, The Market Monitor, Cook Magazine, Amazing Manila Journal, Hataw!, Aliw Channel 23, DWIZ-AM, 97.9 Home Radio, Light TV, Light TV Radio, Balitang A2Z, Zoe TV, People Journal, Daily Tribune, Media House Express, Pinoy Aksyon, and Tech & Lifestyle Journal, as well as The Global Filipino Magazine. Journalists and reporters were enthusiastic about capturing every detail, ensuring that audiences stayed well-informed about the key announcements and insights shared during the event. This collaboration with such a wide range of media outlets not only expanded the reach of the messages but also highlighted the organizers’ dedication to transparency and community engagement.

By highlighting the most inspirational and prosperous leaders and businesses in the country, the 2nd Southeast Asian Premier Business and Achiever Awards 2024 honored this year’s dedication to excellence, hard work, and innovation. In keeping with its tradition of honoring the nation’s top achievers, the event made a huge impression and is set to expand in future editions.

Lifestyle, News

Filipino artistry and cultural heritage are honored by BPI’s ‘In the Name of Progress’ exhibit

In photo (L-R): Kenneth Esguerra, Curator; Carmina Marquez, BPI Foundation Executive Director;TG Limcaoco, BPI President and CEO; Shiela Ramos, BPI Foundation Trustee; Aprille Tijam, Ayala Museum Associate Director and Head of Exhibitions and Collections; andRonald Hilaria, Ayala Alabang Camera Club President.

Through its social development arm, the BPI Foundation (BPIF), and in collaboration with the Ayala Museum, the Bank of the Philippine Islands (BPI) proudly opened In the Name of Progress: Selections from the BPI Art Collection, an exhibition that is currently on display at the Ayala Museum, to celebrate Filipino artistry and heritage.

Through an inspirational fusion of ancient artwork and modern photography, the show provides visitors with a unique opportunity to understand the growth of Philippine civilization, in line with BPIF’s Kasama Lahat sa Pag-unlad agenda.

In the Name of Progress celebrates both Filipino artistry and BPI’s long-standing commitment to preserving our nation’s cultural legacy—a dedication that has grown over our 173-year journey. The BPI Art Collection embodies this commitment, showcasing the creativity, spirit, and resilience of Filipino communities through artworks that capture pivotal moments in our shared history and inspire us to envision the future,” said TG Limcaoco, BPI President and CEO.

In the Name of Progress showcases masterpieces by renowned Filipino visual artists of the 19th and 20th centuries, including National Artists Juan Luna, Federico Aguilar Alcuaz, Jose Joya, Antonio Austria, Manuel Baldemor, and more. These artworks, depicting iconic events, landscapes, and traditions offer a visual journey through Philippine history, capturing defining moments and values that have shaped the nation’s identity.

In collaboration with the Ayala Alabang Camera Club, the exhibit also features new photographic interpretations that resonate with the historical artworks. Members of the Camera Club responded to the challenge of creating photographic narratives that dialogue with the paintings, offering viewers a side-by-side perspective on the continuity and transformation of Filipino life. Through this creative interplay, audiences can reflect on the nation’s journey and envision a hopeful future.

In the Name of Progress features National Artists Juan Luna, Federico Aguilar Alcuaz,Jose Joya, Antonio Austria, and Manuel Baldemor.

Through its Arts Management Program, BPIF and the Ayala Museum are dedicated to fostering cultural preservation and assisting Filipino artists. In The Name of Progress is a prime example of BPIF’s commitment to establishing venues that celebrate the tenacity, artistry, and tales of Filipino communities while also preserving the bayanihan spirit via artistic expression.

Curated by Kenneth Esguerra, In the Name of Progress will be on view from November 20, 2024, to January 12, 2025, in the Ayala Museum’s 2F Gallery, which is reachable by the Greenbelt Walkway. All visitors are admitted free of charge.

Go to https://www.facebook.com/BPIFoundation for additional details.

Food, Lifestyle

In the Philippines, the ready-to-drink alcoholic cocktail Absolut Vodka & SPRITE makes an exciting debut

No strategy? No worries, as Absolut Vodka & SPRITE takes over the Philippines, hosting the ultimate unplanned bash to celebrate the launch of the nation’s newest alcoholic ready-to-drink (ARTD) beverage.

This season, Absolut Vodka & SPRITE is poised to spark impromptu get-togethers with friends without the need for formal invitations, dress codes, or wristbands, emphasizing that the pre-mixed alcoholic drink is the ideal combination for life’s most memorable unplanned moments.

Bringing together two iconic brands that have grown to have a global footprint, the new pre-mixed alcoholic cocktail is made with the perfect mix of Absolut Vodka’s full-bodied, smooth character with the highly refreshing lemon and lime flavour of SPRITE. Truly, the perfect blend of premium quality and refreshing taste has arrived.

Mark Dee, Senior Director of Frontline Marketing at the Coca-Cola Company for ASP East Region shares, “In today’s world where planning dominates, Absolut Vodka & SPRITE encourages people to relish life’s unplanned moments. We’re thrilled to bring the ‘Planned for the Unplanned’ campaign to life, offering our adult consumers a unique and interactive experience. We hope that our consumers across the Philippines will be inspired to embrace the unexpected and spark spontaneous gatherings with friends throughout the season and beyond.”

This innovative new beverage brings together the smooth sophistication of Absolut Vodka with the refreshing crisp, lemon-lime zest of SPRITE. Conveniently pre-mixed and packaged in a sleek 320mL can with a 7% ABV, it is designed for those spontaneous moments and social gatherings, ensuring you’re always ready to enjoy a perfectly balanced alcoholic cocktail.

Debasree Dasgupta, VP Global Marketing, Absolut Vodka added, “We’re delighted to see the next iteration of the Absolut Vodka & SPRITE journey, with the launch of this campaign platform. Absolut Vodka has always been the key player for the perfect mix in any social occasion, so inviting consumers to try Absolute Vodka & Sprite while enjoying their spontaneous unplanned hangouts with friends couldn’t be truer to our brand.”

Discover the Perfect Mix

The Absolut Vodka & SPRITE Ready-To-Drink Alcoholic Cocktail is available in select stores in Metro Manila and will soon roll out to other areas nationwide Clear responsibility symbols on the cans indicate that the drink is to be enjoyed only by consumers of legal purchasing age. Both The Coca-Cola Company and Pernod Ricard are committed to adhering to responsible marketing practices.

For just PHP 55 SRP at supermarkets and PHP 65 SRP at convenience stores, the Absolut Vodka & SPRITE Ready-To-Drink Alcoholic Cocktail provides the ideal balance of luxury taste and convenience, whether you’re organizing a party or embracing an unforeseen moment. The official Coca-Cola Flagship Store on Lazada, located at https://s.lazada.com.ph/a.jbn, also sells it.

To learn more about our responsible marketing strategies and the most recent news about Absolut Vodka & SPRITE, visit www.coca-cola.com/ph or follow us on Facebook and Instagram. Drink responsibly at all times.

Lifestyle, News

To improve PH’s worldwide connectivity, Eastern Communications collaborates with AMS-IX, HGC Global Communications, and STT GDC Philippines

With a shared vision of enhancing global connectivity for Philippine businesses, telecommunications and ICT company Eastern Communications, Amsterdam Internet Exchange (AMS-IX), HGC Global Communications, and ST Telemedia Global Data Centres Philippines (STT GDC Philippines) held an official launch event and contract signing ceremony on December 2, 2024, at New World Hotel Makati.

Along with international firms HGC and STT GDC Philippines, Eastern Communications is the first Philippine telecom carrier to collaborate with AMS-IX, one of the biggest peering hubs in the world. The collaboration intends to give Philippine businesses better connectivity and increased access to international Internet Protocol (IP) traffic by establishing quicker and more secure connections to global data networks.

[From L to R:] Eastern Communications Co-Coordinators Jaeson Evangelista and Atty. Aileen Regio, AMS-IX International Partnership Director Onno Bos, and HGC Philippines President Michael De Castro.

Food, Lifestyle

The Jollibee Group Foundation Enhances Farmers’ Agri-Technological Proficiency

Over 18 participants from different FEP farmer groups and local implementing partners gathered to learn about agri-extension approaches and methods at the pioneering Agri-Tech Facilitator Training Program of the Jollibee Group Foundation.
 

The inaugural round of training for the Agri-Tech Facilitator (ATF) Program was successfully held in Pasig City from October 14–16 by the Jollibee Group Foundation (JGF), the social development division of the Jollibee Group. As part of JGF’s effort to develop smallholder farmers into agri-tech facilitators who will find, test, and promote innovations that will increase the productivity, profitability, and sustainability of their agro-enterprises, this training covered the first of three program modules.

JGF offers farmer groups and local implementing partners of its Farmer Entrepreneurship Program (FEP) ongoing capacity-building training, which includes the ATF Program. Ayat ti Pasuquin Farmers and Irrigators Association, Kalasag Multipurpose Cooperative, Lamac Multi-Purpose Cooperative, Lourdes Multi-Purpose Cooperative, Marcos Village Palayan City Farmers Agri-Farm Corporation, Onion and Vegetables Producers Cooperative, Pagbiagan Multipurpose Cooperative, Sacred Heart Savings Cooperative, Tucop Farmers Association, Ungab Farmers Association, and Ahon sa Hirap, Inc. (ASHI) were among the first group of ATF participants.

“The Agri-Tech Facilitator Program enables JGF to further support the growth of our farmers. By fostering collaboration and encouraging openness to innovative changes, we hope our farmers could thrive better as agro-entrepreneurs and continue to achieve sustainability and success in the long-term,” JGF President Gisela Tiongson said.

The ATF participants engaged in activities and workshops to build on their outputs and allow them to have a meaningful learning experience.
 

For Jude Tria, Board of Director of the Lourdes Multi-Purpose Cooperative, one of FEP’s local implementing partners, who is also an ATF Farmer Adviser, the entire module would also be beneficial in building their confidence and establishing their quality as FEP farmers.

Naniniwala ako na ang programa ng ATF ay magkakaroon ng magandang epekto sa mga magsasaka dahil ang agritech ay hindi lamang pamilyar sa mga magsasaka kundi nakatutok din sa bawat isa sa kanila. Dahil napaka-accessible rin nila, hindi na magdadalawang isip ang mga magsasaka tungkol sa pagkonsulta sa kanila, at sa akin, ito ay magreresulta sa na ang programa ay maging isang milestone, isa pang trademark ng FEP, (I believe that the ATF program would have a good impact on the farmers because the agritech is not only familiar with the farmers but is also focused on each one of them. Since they are also very accessible, the farmers won’t have second thoughts about consulting them, and to me, this would eventually result in the program becoming a milestone, another trademark of FEP)” he said.

JGF, through FEP, provides smallholder farmers with training and resources to help sharpen their leadership and technical skills, enabling them to supply quality vegetables to institutional markets such as Jollibee Group. To date, 19 FEP farmer groups regularly deliver their crops to the Company.

Farming Innovations

Following the completion of the first module, the participants will proceed to the next two modules which will be conducted in 2025. Part of the two other modules is the practicum participation of the attendees.

The next training session will be in January 2025 and will be facilitated by the Xavier University – Ateneo de Cagayan.

For Lamac Multipurpose Cooperative Association Cluster Leader Jefrey Velasquez, the ATF program helps enhance their competency as farmers. As a leader, he also learned how to communicate effectively, which, according to him, is essential in building relationships with his fellow farmers.

“Mahalaga po itong training na ito dahil dito po nagmumula ang mga bagong kaalaman sa teknolohiya, at iba pa pong kasanayan, na siya ko rin pong ituturo sa aking mga kapwa magsasaka.” (This training is important because it gives us new knowledge on technology, as well as other practices, which I will also be able to teach and share with my fellow farmers) he said.

Meanwhile, Larena Nicolas, President of the Marcos Village Palayan City Farmers Agri-Farm Corporation, appreciates how the training encourages leaders like her to help their fellow farmers succeed.

“Kailangan ko pong maituro sa aming members ang kahalagahan ng ganitong trainings upang ma-adopt din po nila ‘yong practices at patuloy na makapag supply sa mga institutional market. Importante po talaga na magpaliwanag sa mga farmer at pakinggan ang needs nila,” (I need to teach our members the importance of such trainings so they can also adopt the practices and be able to continuously supply to institutional markets. It is important that we get to discuss with them and listen to their needs) she added.

JGF is eager to see how the new Agri-Tech Facilitators will apply these agri-extension strategies and techniques in their local farming communities, thereby improving the standard of living for the nation’s smallholder farmers.

Lifestyle, News

Eastern collaborates with NGOs to promote educational inclusion and improve Batangas’ mangrove habitats

[From L to R] TeamAsia Marketing Manager Erika de Leon, Eastern Communications Co-Coordinators Jaeson Evangelista and Atty. Aileen Regio, and TeamAsia Associate Director Tins Flores, presenting the “Dream Kits” donated to the My Dream In A Shoebox Program.

Eastern Communications, the leading telecommunications provider in the Philippines, is advancing sustainability through a number of Environment, Social, and Governance (ESG) projects. Eastern Communications actively works to make a good impact that complies with international standards and promotes the Sustainable Development Goals (SDGs) in the Philippine Development Plan (PDP) 2023–2028, from protecting coastal environments to improving impoverished areas.

Environmental Initiatives: Nurturing Nature for Future Generations

To support the typhoon-prone country, Eastern continues its environmental stewardship through various initiatives. Building on its previous partnerships, including tree-planting activities with the Tuguegarao One Million Trees Movement in collaboration with former team Eastern Communications Perlas Spikers, the company continues to champion ecological conservation this year with coastal rehabilitation initiatives with Project Pristine for Love Boracay 2024 and Metro Divers’ Code Blue 2024 underwater clean-up drive.

One of its upcoming initiatives is the mangrove planting initiative, to be conducted in December in partnership with the Ramon Aboitiz Foundation, Inc. (RAFI) One To Tree program. Mangroves, which protect coastlines from erosion, serve as nurseries for marine life, and play an essential role in carbon sequestration, are critical to combating climate change. To begin its long-term mangrove reforestation initiatives, Eastern kicks this off by planting 1,000 mangroves in Brgy. Lumaniag, Municipality of Lian, Batangas. Through this, Eastern will contribute to enhancing and nurturing these vital ecosystems and mitigating the impact of climate-related issues in vulnerable coastal areas.

Photo of mangrove-planting site in Lian, Batangas

Social Initiatives: Empowering the Next Generation

Eastern Communications’ has long believed in the importance of supporting the next generation and furthering the quality of their education especially in underserved communities. Recently, Eastern partnered with the “My Dream in a Shoebox” (MDIAS) campaign to help bridge the educational gap faced by underprivileged children. With the help of Eastern employee volunteers, this initiative focused on providing children with essential learning materials and opportunities for growth.

​​”Thank you to the generous hearts of our Eastern Communications partners. You inspire us by helping us make bigger dreams come true,” said Bea Lim, CEO and President of TeamAsia.

The partnership with MDIAS began in 2023, and continued this year with 300 Dream Kits gifted to beneficiaries of the Payatas Orione Foundation Inc. in Quezon City. Each kit contained school supplies, supporting these children in their academic journey and empowering them with resources to pursue their dreams. Now in its 16th year, MDIAS has impacted countless young lives by offering educational materials, funding assistance, and access to technology, aligning with Eastern Communications’ advocacy for inclusive and equitable quality education.

Eastern Communications held its My Dream in a Shoebox gift-giving session with beneficiaries of the Payatas Orione Foundation Inc. in Quezon City.

According to the World Bank, nine out of ten Filipino children at age 10 are unable to read and comprehend a basic, age-appropriate text. Furthermore, Filipino students ranked among the lowest globally in mathematics, reading, and science, as shown by the 2022 Program for International Student Assessment (PISA). The Philippines placed 77th out of 81 countries, with performance falling below the global average across all subjects.

“By providing these Dream Kits, we’re helping break down the barriers of limited resources, opening doors for children to continue their educational journey and reach for their dreams,” said Jed Estanislao, Eastern Communications Head of Marketing and Customer Experience.

Discover fundraising and outreach programs to help make a brighter reality for more and more learners in the Philippines at www.shoeboxcampaign.teamasia.com.

In addition to its efforts to cultivate the talent of the Filipino youth, Eastern also launched a digital art contest during October to November. The competition, organized in partnership with Wacom Philippines, invited young artists and creatives from Baguio City and the Cordillera region to showcase their unique skills and creativity. With the theme ‘Philippines: A Connected Digital Nation,’ the contest challenged participants to express the connectedness of Filipinos in the modern age through the use of digital art.

“We celebrate these talented artists and their inspiring work. It’s our hope that these awards not only recognize their exceptional creativity but also fuel their passion for years to come,” shared Estanislao.

Governance Initiatives: Promoting Transparency and Ethical Standards

Good governance lies at the core of Eastern Communications’ operational practices. The company is committed to maintaining high standards of transparency, accountability, and ethical practices, which are essential for building trust with customers and partners, and ensuring long-term sustainability.

The company takes pride in being the first telecommunications company to be ISO certified. It recently renewed its ISO 9001:2015 and ISO 27001:2013 certifications, affirming its dedication to maintaining high standards of service excellence and best industry-standard practices. These certifications highlight Eastern’s top-tier service solutions for clients, setting the benchmark for quality and excellence in the telco industry.

Professional growth and employee well-being are given equal importance by Eastern Communications, which funds training initiatives that give staff members the know-how to further the business’s sustainability goals. Eastern Communications develops a workforce that not only propels economic success but also supports moral behavior by fostering a culture of integrity and learning.

Eastern Communications is a perfect example of how corporate responsibility and sustainability can coexist with business expansion as the organization develops further in the digital era. By doing this, they not only advance their goal but also help create a more inclusive and sustainable future for the Philippines and establish a model for other businesses to follow. Eastern can be found at www.eastern.com.ph.