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Powering Up the Biggest Solar Panel Installation to Date is Jollibee Group


A Win for the Planet. Officials from the Jollibee Group and First Gen Corp. led the switch-on rites of Canlubang Baking Facility’s solar panels last January 9, 2024. In the photo are (from L-R): Ronaldo  Sales (Zenith Foods Corporation’s AVP-Canlubang Baking Facility & Plant Head), Carlos Lorenzo Vega (First Gen VP for Power Marketing, Trading, & Economics), Michael Ong (Zenith Foods Corporation’s VP  & Head Supply Chain Management), Honorable Rosseller Rizal (Mayor of the City of Calamba), Julius Leyba (Zenith Foods Corporation’s AVP & Head of Engineering Services), Mark Malabanan (First Gen’s AVP for Solar), and Manny Portugal (First Gen’s Head of Technology Solutions).

With 6,300 solar panels in operation at its Canlubang Baking Facility (CBF), the Jollibee Group     is fast-tracking its transition to sustainable energy. This is the company’s largest solar panel installation to date. The Jollibee Group’s worldwide sustainability agenda, Joy for Tomorrow, serves as a framework for the company’s commitment to more sustainable business practices, which includes this program.

The Jollibee Group has partnered with First Gen Corporation through Pi Energy Inc. to power one-third of its manufacturing facilities with solar energy through Zenith Foods Corporation (ZFC), a subsidiary of the Jollibee Group. On January 9, 2024, in Canlubang, Laguna, officials from the Jollibee Group and First Gen Corporation led the switch-on ceremonies alongside Calamba City Mayor Roseller Rizal.


Calamba Mayor Roseller “Ross” Rizal and Jollibee Group Supply Chain Head Michael Ong at the ribbon-cutting and switch-on ceremony. Aside from achieving energy independence, Rizal noted that the initiative to promote sustainability in CBF will save a considerable amount of cost and decrease carbon footprints, which is the cause of global warming. 

During the ceremony, Jollibee Group Supply Chain Head Michael Ong underscored the company’s drive to lessen the environmental impact of its supply chain operations. “In our quest to bring the joy of eating not only for today’s generation but that of tomorrow’s, we integrate solar energy into our state-of-the-art Canlubang Baking Facility. This is our largest installation to date, but this is also just the beginning. We have more locations planned in the months ahead, and we are determined to accelerate further our journey towards carbon neutrality,” he said.

Calamba City Mayor Ross Rizal cited the project’s role in helping achieve the city’s goals on sustainability for the business community. “Your [ZFC] initiative to promote sustainability in your facilities will not only have positive results for your company, but it will also be in solidarity with the government’s call for a more orderly operation of companies that considers many factors, including those that concern our environment,” he said. 




The Canlubang Baking Facility is the manufacturing site of Red Ribbon products.
 

Ong and his team at ZFC started accelerating the integration of sustainable business practices into the Jollibee Group’s commissaries and logistics centers in 2020. The Canlubang Baking Facility is now the second out of the four target sites for solar panel installation. The first one was Zen3, also in Canlubang, which was installed with 3,000 solar panels last November 2023. The solar panel installation in the two other sites is expected to be completed by the third quarter of 2024.

These commissaries and logistics centers support the Jollibee Group’s portfolio of brands in the Philippines, such as Jollibee, Greenwich, Burger King, Red Ribbon, Chowking, and Mang Inasal.

Solarizing for the future

First Gen constructed four rooftop solar power plants for ZFC’s commissaries, cold storage, and logistics facilities.

Carlo Vega, First Gen’s Vice President for Power Marketing, Trading, and Economics, said, “We are thankful to Jollibee Group’s ZFC for their trust in our company to be their reliable energy partner in our shared vision of a cleaner and greener future for this generation and the next.”

A journey towards more sustainability


The Jollibee Group continues to accelerate its shift to renewable energy by operating 6,300 solar panels in its Canlubang Baking Facility (CBF), the company’s most extensive solar panel installation to date.  

Based on the baseline data from 2020, Ong said that, with the exception of solar energy utilization, waste reduction at Jollibee Group manufacturing locations nationwide has decreased by 38% by 2022. Additionally, the manufacturing facilities have reduced their energy and water use ratios by 21.5% and 23%, respectively.

“We learned that our impact on the planet revolves around three critical areas: energy, water, and waste. With this newfound awareness, we embrace the challenge of ‘Joy for Tomorrow,’ and we set out to establish strategies, systems, and initiatives that will allow us to treat our planet more responsibly,” said Jose Miñana Jr., Jollibee Group’s Chief Sustainability and Public Affairs Officer.

Lifestyle, News

To Address Online Harms to Children, International Experts and Members of ChildFund Alliance’s WEB Safe & Wise Children’s Advisory Council Gather in Manila

As the digital landscape rapidly evolves, so do the benefits and risks to young people


Various community stakeholders presented initiatives and responses specific to the Asia-Pacific region on child online sexual exploitation and abuse exploring government and civil society response and industry response at WEB Safe & Wise Safer Internet Day 2024.  (L-R: Mark Dasco, Director II, ChildFund International; Reynaldo H. Bicol, Jr., Director, International Justice Mission (IJM), Manila Office; Margarita Magsaysay, Officer-in-Charge Executive Director, Inter-Agency Council Against Child Pornography (IACACP) to the National Coordinating Center Against OSAEC and CSAEM; Hanneke Oudkerk, Regional Director, ChildFund International Asia; Undersecretary Angelo Tapales, Executive Director, Council for the Welfare of Children; and Ana Dionela, Executive Director, ECPAT Philippines.)

The most important risks that children face online are being discussed, along with steps that can be taken to guarantee that every kid may interact and connect safely, by a group of international experts on online safety and members of ChildFund’s WEB Safe & Wise Children’s Advisory Council, who are assembled in Manila today. The Philippines is the hub for the production of materials related to child sex abuse, according to UNICEF and the International Justice Mission.

Dr. Najat is on the speaking roster with prominent Philippine government individuals, such as Senator Risa Hontiveros and Undersecretary Angelo Tapales from the Council for the Welfare of Children. In addition to Dr. Mikiko Otani, the immediate past chair of the United Nations Committee on the Rights of the Child, Maalla M’jid, the Special Representative of the Secretary-General of the United Nations on Violence against Children, Julie Inman Grant, Australia’s eSafety Commissioner, representatives from UNICEF East Asia and Pacific Office, ECPAT Philippines, International Justice Mission, ChildFund, and members of the tech industry including CleanDNS. There were young people from Ethiopia, India, Indonesia, Mexico, Mozambique, Paraguay, Philippines, Uganda, and Vietnam among the Children’s Advisory Council members present.

“As the digital landscape continues to rapidly evolve, new opportunities for children and young people increase, but so do the threats they face online,” says Senior Advisor, Advocacy and Policy, Ryan DeSouza, who is leading ChildFund’s WEB Safe & Wise initiative. “It’s imperative, therefore, that we work together—and with children—to create a better digital world. ChildFund Alliance launched WEB Safe & Wise as a frontline defense against some of the most urgent risks to children online, including the online sexual exploitation and abuse of children.”


During WEB Safe & Wise Safer Internet Day 2024, ChildFund Alliance’s WEB Safe & Wise Children’s Advisory Council members from Indonesia, Ethiopia, India, Mexico, Mozambique, Paraguay and Philippines,  discussed how children can be protected from online threats as new technologies emerge such as AI. (L-R: Ashanti, Heriberto, Azumi, Vidia, Moises, Vignesh, Jill, Thilothamma, Nash, Tihitina)

An estimated 750,000 individuals are looking to connect with children online for sexual purposes at any one time— whether on social media, online gaming sites, or via email. Reports of online child sexual abuse material (CSAM) have increased 15,000% over the last 15 years. In 2022, the National Center for Missing and Exploited Children (NCMEC) analyzed over 32 million reports of CSAM received from across the globe and reported an 87% increase from 2019. Last year, 9 in 10 victims were between the ages of 3 and 12 years.

In the Philippines, the harm is so prevalent, UNICEF and the International Justice Mission (IJM) identified the country as the center of child sex abuse materials production. In the recent Scale of Harm report by the IJM, researchers found nearly half a million Filipino children in 2022 were trafficked online via live streaming, often by relatives or people they know, in order to produce child sexual exploitation material.

The Council for the Welfare of Children (CWC) in the Philippines promises to work closely with other government agencies to address online child sexual abuse and exploitation. In a recent interview, Undersecretary Angelo Tapales said his department is working with the Department of Justice (DOJ) and the Department of Social Welfare and Development, as well as with the private sector to curb the violence and sexual abuse against children.

“Alarmingly, new forms of abuse, such as AI-generated imagery and financial sexual extortion, are significantly on the rise, with dreadful consequences,” explains ChildFund Alliance Secretary General Meg Gardinier. “Our goal, by working closely with children and young people is to identify solutions they believe can both benefit them, and also keep them safer, when they engage online.”

The Children’s Advisory Council, includes youth members from across the globe. Ten of the 15 members traveled to Manila to participate in the Safer Internet Day event. Council member Azumi, who is from the Philippines said she believes it is urgent that “all young people be given a voice in the fight for a safer online world.” Tihitina from Ethiopia explained that she is “eager to work on creating a web safe environment for children and young people, and to contribute to driving change.” Moisés from Mexico, said he seeks “ways to solve the challenges that girls, boys, and young people face in the online environment.”

All members of the Council play a key role in determining the planning and implementation of WEB Safe & Wise activities. The platform provides a range of resources for young people as well as adults, including guidance on Talking to Young People About Online Safety, definitions related to online safety, and key do’s and don’ts when engaging online.

“This is a crime that is unconcerned about borders,” shared Chris Lewis-Evans, who focuses on detecting and disrupting online harms in his role as director of Internet Harms Mitigation and Governmental Engagement at CleanDNS. Chris spent more than 20 years with the UK’s National Cyber Crime Unit. He explained how the advancement of WEB3—a decentralized online ecosystem along with other emerging technologies like AI—poses additional security risks. “There’s an absence of clear abuse reporting mechanisms, defined jurisdictional responsibilities, and clear accountability structures,” says Chris. “This leaves more children vulnerable to more forms of online abuse.”

“Countries need legislation that protects children from the looming dangers of digital predation, coercion, and other terrible abuses that are being facilitated against children online,” explains ChildFund Alliance Board Chair

Simon Whyte. “A key goal of WEB Safe & Wise is to strengthen laws and policies that provide this protection, and to get there, it’s critical that people understand the gravity of this threat.”

ChildFund advocates for the establishment of official authorities, the outlawing of the internet exploitation of minors, and the provision of funds for the education of parents and other caregivers. It is highly recommended that technology partners collaborate in developing industry safety guidelines that are standardized to shield young users from offensive information on all platforms.

“On Safer Internet Day 2024, I propose we all commit to making every day safer for children online,” said Ryan DeSouza. “We need to end this global crisis before it harms countless more children. We can and must do better.”

To participate in our campaign and obtain additional information, please go to https://websafeandwise.childfundalliance.org/.

Lifestyle, News

Bossjob introduces new features in 2024 to give SEA talents a better job-hunting experience

The chat-first platform introduces new features to connect users with global and remote job markets

With the introduction of new features that make it easier for talent to access jobs abroad and remote work chances, Bossjob—the chat-first career platform that is transforming professional hiring in Southeast Asia (SEA)—is putting career prospects even more within reach for talent.

A new element of the employment platform that enables recruiters from all around the world to connect with talent in Asia, including the Philippines, has officially debuted. On the Bossjob website, employers can now post job openings worldwide by choosing the ‘International’ option and focusing on particular nations where they are looking for top talent.

This capability not only makes setting up remote teams and outsourcing easier, but it also lets employers create a presence in previously underserved locations. Bossjob hopes to lower recruitment expenses and improve cross-border hiring procedures for businesses with the new functionality.

Bossjob’s new feature comes particularly timely in helping employers seize opportunities to attract top talent. It is anticipated that individuals will be reassessing their career paths at the start of 2024. The start of a new year typically serves as a period for introspection and the setting of resolutions, leading many to reevaluate their professional aspirations and strive to begin the year on a positive note.

Moreover, Bossjob particularly sees the importance of making these job opportunities more accessible to Filipinos. The Philippines Freelance Market 2022 Report suggested many Filipinos thrive as freelancers, benefitting from overseas freelancing opportunities.

Meanwhile, the platform has also launched the remote jobs section, making it easier for talents to scroll around the opportunities that best suit them. Job seekers can easily go to the “Remote Jobs” section of the Bossjob website and check hundreds of remote job positions across various industries, including information technology, customer service, human resources, sales, finance, manufacturing, banking, and healthcare.

Bossjob CEO Anthony Garcia says the company hopes to bring opportunities not only closer but more accessible to more Filipinos.

“With our new international feature and dedicated remote jobs section, we’re not just expanding horizons, but we’re actively dismantling barriers to global employment and fostering a more inclusive, accessible job market. At Bossjob, we believe that a great career should be accessible to everyone, everywhere, and our latest features are a significant step towards making that belief a reality,” Garcia said.

Preference for remote work among job seekers continues to rise

Starting in Q3 of 2023, Bossjob began supporting hybrid and remote job opportunities, leading to a significant increase in such listings. The number of jobs posted in these categories has since doubled, underscoring a growing trend in the employment market.

Key industries embracing this trend include Information Technology (IT), sales, and emerging web3 sectors. Remote roles in high demand range from sales representatives and accountants to administrative assistants and business development managers.

The introduction of these flexible work options has led to a substantial increase in job seeker interest. Bossjob reports a sevenfold rise in the number of candidates seeking remote or hybrid work arrangements, with about 32% of its over 3 million active job seekers exploring these options.

The preference for remote work extends across various job categories, with customer service representatives (CSR), entry-level jobs, and IT roles being particularly sought after.

In addition to increased demand, Bossjob’s data shows salaries for hybrid work arrangements are equally attractive to those opportunities that require people to work on-site. For instance, remote CSR roles offer an average salary of Php 29,000, compared to the Php 27,000 average pay for on-site positions.

Bossjob’s expansion to supporting remote and hybrid work opportunities reflects a broader global trend and demonstrates the platform’s commitment to evolving with the changing job market dynamics.

“In a rapidly evolving job market, Bossjob is at the forefront of the shift towards a project-based economy in the Philippines. Our data shows not just a trend but a reflection of a deeper change in work preferences. As we continue to champion this shift, Bossjob remains committed to connecting talent with forward-thinking employers, reshaping the workforce for a more dynamic and adaptable future,” Garcia said.

Bossjob is a developing company in Asia, with operations in the Philippines, Singapore, Japan, Indonesia, and Hong Kong. By 2026, the company hopes to have over 30 million customers in the region. This year, it began providing free services as part of its aim to increase its market share internationally.

Go to https://bossjob.com/ to learn more about how to start the new year with a successful career achievement from Bossjob.

Lifestyle, News

Transforming Philippine digital entertainment

Putting the GAME in eGaming: DigiPlus utilises cutting-edge technologies and a deep bench of experts from different spaces within the gaming industry

The culture of the Philippines is strongly rooted on traditional bingo. With each game, these gaming activities have provided a space where individuals from all walks of life may unwind, have fun, and form deep friendships.

But the extraordinary times brought about by the pandemic, along with quarantine laws prohibiting social gatherings of any kind, completely altered the gaming sector. Additionally, the public crisis hastened the global use of digital technology. This occurs amid a youthful population that is proficient in using technology and a notable increase in smartphone and Internet usage in recent years.

For the gaming and leisure business DigiPlus Interactive, this presented both a challenge and an opportunity to lead digitalization in the Philippine gaming sector while generating entertaining experiences for its gamers across channels.

DigiPlus Interactive has launched BingoPlus in January 2022. It is the first digital platform where bingo-loving Filipinos can play with the convenience of time and place by bringing the game live online. BingoPlus leverages the company’s deep understanding of its customers whilst bringing in innovation and technologies to offer new entertainment product formats to more Filipinos.

BingoPlus’ brick-and-mortar or traditional bingo operations also complemented the foray into the digital space. DigiPlus Interactive currently operates at least 200 bingo halls in different parts of the Philippines, which continue to be popular amongst Filipinos.

The strong performance of BingoPlus propelled the robust growth of DigiPlus. In 2022, DigiPlus posted a turnaround in its financial performance, with a net income of ₱686.9m coming from a net loss of ₱894.6m in the previous year. Furthermore, in the first nine months of 2023, DigiPlus registered a net income of ₱2.1b, more than a tenfold growth from 2022.

As the first and only government-licensed digital bingo platform in the country, BingoPlus is reshaping the country’s gaming industry. Continuing to dominate the digital gaming space, BingoPlus has opened up new opportunities, triggering a proliferation of online gaming platforms in the Philippines. This healthy competition fosters innovation and creativity that fundamentally benefits the customers.

The platform has also since become a community and entertainment platform, a source of revenue for the Philippine government, and a contributor to various social and educational non-profit programmes.

“The success of BingoPlus has paved the way for [DigiPlus] to undertake a strategic transformation to position itself as a digital entertainment platform,” the company said. It added its plans of launching new and innovative game offerings to cater to broader demographics and lifestyle preferences.

The platform was recognised at the first Asian Management Excellence Awards for its efforts in revolutionising the digital gaming experience and for its ongoing investment in research and development. The company was awarded the Philippines Innovator of the Year – Media & Entertainment category.

The esteemed awards program honors the best entrepreneurs, innovators, and businesses in Asia and recognizes remarkable accomplishments in a range of operational domains, such as health and wellness, diversity and inclusion, and employee engagement.

Lifestyle, News

Creating a Web That Is Safer for Companies: On Safer Internet Day, Eastern Communications Brings the Most Awareness

In keeping with the worldwide celebration of Safer Internet Day 2024, leading telecoms provider Eastern Communications takes the lead in bringing attention to the vital problem of online security. Eastern Communications is at the forefront of educating and safeguarding individuals and businesses alike in the face of the increasing frequency of online frauds, notably through work emails and deceptive links.

According to data published by Sophos in 2023, ransomware attacks against private sector companies resulted in 84% of the victims’ financial losses, and 30% of cyberattacks were coordinated via email.

“We understand the threats online scams pose, and they have become increasingly sophisticated,” said Rex Evangelista, Eastern Communications’ Head of Information Technology Department, “Our mission is not only to provide top-notch security solutions but also to educate our internal and external stakeholders to practice awareness and resilience against these threats.”

Online scams, especially through work emails, mimicked email accounts, and suspicious links, are on the rise due to sophisticated phishing attacks, advanced social engineering tactics, and the exploitation of system vulnerabilities and human error. The shift towards remote work and the increasing reliance on digital communication have further exposed businesses to these threats.


Eastern Communications prioritizes digital safety through comprehensive internal practices. Staff training programs are a cornerstone of this initiative, equipping employees with essential skills to recognize and counter potential online threats.

This dedication to cybersecurity is further cemented by Eastern Communications’ ISO 27001 certification, an internationally recognized standard for Information Security Management Systems (ISMS), underscoring the company’s steadfast commitment to securing data and managing the information of its stakeholders responsibly.

The process is followed by extending Eastern’s expertise to its customers and partners through thought leadership sessions, technological workshops like Access Eastern, and online educational materials like videos, posts, and blogs.

Finally, Eastern Communications delivers holistic cyber defense solutions to its clients and identifies four online safety essentials to combat various threats originating from emails and online sources. The full suite, covering all stages of cyberattacks, includes the Sophos XG Firewall (Next Generation Firewall), Central Intercept X Advanced (CIXA), Central Email Advanced for email security, and Sophos Phish Threat for educating the whole organization.

The Sophos XG Firewall is a Next Generation Firewall that safeguards users throughout the initial stages of ransomware attacks. XG Firewall includes one of the best-performing IPS engines on the market and offers easy, simple, and flexible tools to secure your LAN.

CIXA on the other hand, is a cloud-based security platform that combines advanced endpoint detection and response with anti-malware protection to spot cybersecurity vulnerabilities and block malicious attempts. CIXA is an endpoint security solution that employs machine learning, allowing it to understand new forms of threats and risks.

To complete the online defense suite, Eastern offers Central Email Advanced, a secure email gateway engineered to keep businesses safe from all email threats, and Sophos Phish Threats, a phishing attack simulation system that assesses the organization’s preparedness against real-world attacks.

“In today’s digital age, understanding the landscape of online threats is as crucial as having the tools to combat them. Our approach is holistic – we focus on empowering users with knowledge as well as technology,” Evangelista emphasized.

Eastern Communications confirms its commitment to improving online security and establishing new benchmarks in the fight against digital dangers in honor of the yearly Safer Internet Day. Eastern is a leader in enabling people and companies to securely navigate the digital world by fusing cutting-edge technology with educational outreach, spurring change toward a more educated and safe online environment.

Contact 5300-7000 or go to www.eastern.com.ph to find out more about Eastern Communications’ business-grade cyber defense solutions.

Lifestyle, News

DTI invites innovative firms to use its IDEA and ADVANCE programs to launch their enterprises


The accompanying photo features (seated from left to right) Dir Lilian Salonga, DTI-CIG; Usec. Rafaelita Aldaba, DTI-CIG; Congresswoman Stella Quimbo, Marikina City,2nd District Representative; OIC Regional Director Ma. Sofia Narag, DTI-NCRO; Vishal Aditya Potluri, Social Sector Specialist, Asian Development Bank. (Standing from left to right) ED Maria Rita Matute, DCP; DED Lucky Lopez, DCP; OIC Asst. RD Revelyn Cortez, DTI Region IV-A; Aurelien Chu, Co-founder, Eskwelabs; Bing Icamina, Team Leader, Certeza + Techno Earth JV; Asst. Sec. Domingo Tolentino, Jr., DTI-ROG; Jojo Flores, Co-Founder Plug and Play Tech Center; Jay Fajardo, CEO Launchgarage; Jundio Salvador-President of PCCI-New Marikina; Roger Py, Jr., PFFI; Sam Ang, Consultant, ADB; Engr. Liza Lopez-DPWH MM1stDEO.

In order to encourage and strengthen the creative industries in the Philippines, the Department of Trade and Industry, through the Competitiveness and Innovation Group (DTI-CIG), is seeking innovative startup companies to join their two programs.

In order to help creative startups in the Philippines become market- and investment-ready, the DTI-CIG, under the direction of Undersecretary Rafaelita M. Aldaba, has launched the creatives edition of the Incubation, Development, and Entrepreneurial Assistance (IDEA) and Accelerating Development, Valuation, and Corporate Entrepreneurship (ADVanCE) programs in collaboration with startup accelerator Launchgarage.

The deadline for applications is February 11, 2024. Interested parties can visit the DTI-CIG Facebook page, the official websites of the ADVanCE program and the IDEA program-creatives edition, to learn more about the programs and submit applications.

“The programs are a testament to the Philippine government’s belief in the immense potential of Filipino creativity and entrepreneurship. By providing the much-needed support and platform, we are setting the stage for creative startups to not only thrive locally but also make a significant impact on the global stage. The creative sector is a vital component of our economy and cultural identity, and through initiatives like these, we aim to foster an environment where ideas can flourish, talents are honed, and success stories are born,” Usec. Aldaba said.

The Philippine creative industries play a significant role in the national economy. Data from the Philippine Statistics Authority (PSA) revealed the creative economy amounted to P1.60 trillion in 2022, contributing 7.3% to the country’s gross domestic product (GDP). Furthermore, the sector was responsible for employing almost 7 million Filipinos that year.

The IDEA for Creatives edition will onboard 10 early-stage creative startups and enterprises to support and enhance their entrepreneurial capacity and readiness. Under the program, selected startups will participate in various educational workshops aimed at transforming their inventive business concepts into successful enterprises. Each will be paired with experienced mentors and coaches to guide them in their startup journey. The program culminates with a showcase event, where startups can present their ventures to program stakeholders, angel investors, venture capitalists, corporate representatives, and key figures in the ecosystem.

Early-stage startups that are operating in the Philippines with a minimum viable product, registered or in the process of registration to the Securities and Exchange Commission (SEC) or DTI, with 60% of its founders Filipino, and with at least two founders committed to the IDEA program, are eligible to apply.

Meanwhile, an initial pool of 10-15 startups will be chosen to participate in the ADVanCE for Creatives. After the preliminary screening, they will be assessed based on organizational capacity, business maturity, and readiness levels. From there, five participating startups will be selected to proceed to the acceleration phase and undergo intensive training based on the specific interventions identified from the needs assessment.

To be eligible, startups should be in their growth and expansion stage and are based in the country with at least two years of operations with revenue, SEC or DTI-registered, with 60% of its founders Filipino, and with at least two founders committed to the ADVanCE program.

DTI welcomes all creative startups within the domains of audiovisual media, digital interactive media, creative services, design, publishing and printed media, performing arts, visual arts, traditional cultural expressions, and cultural sites to apply to the programs.

“We call on all eligible creative startups to seize this unparalleled opportunity. Join us in this endeavor to transform your innovative ideas into successful enterprises and become part of a movement that celebrates and elevates Filipino talent and ingenuity,” Aldaba shares.

The Innovative Startup Act, or RA 11337, is in line with the IDEA and ADVanCE programs, which are designed to support and advance the Philippine startup ecosystem through various perks and initiatives. According to Republic Act No. 11904, also known as the Philippine Creative Industries Development Act (PCIDA), which requires the development of a thriving and internationally competitive Philippine creative sector by defending and enhancing their rights and boosting economic capacities, their most recent cohorts will concentrate on the creative industries.

Food, News

Reimagine Recycling Year 5 Recipients from Coca-Cola PH and Save PH Seas present circular economy solutions


 
Organizers and participants of Reimagine Recycling Year 5

The Reimagine Recycling program, a joint venture between Save Philippine Seas and Coca-Cola Philippines, is pleased to announce the awarding of grants totaling PHP 500,000 to five community-based initiatives.

Reimagine Recycling is in its fifth year of supporting organizations that promote solutions for the circular economy, deal with solid waste management, and improve the welfare of the informal waste sector. This year, the campaign also included grassroots efforts and programs to stop waste from leaking into marine and riverine environments.

Through cash grants, mentorship, and capacity-building seminars on stakeholder management and communications, Reimagine Recycling offers crucial reinforcement.

“We have seen how transformative Reimagine Recycling has been for our past grantees. The funding helps them get to the next level in terms of scale and scope, and the networks of Save Philippine Seas and Coca-Cola Philippines also help create connections with other stakeholders in the waste value chain,” shared Anna Oposa, Executive Director of Save Philippine Seas.

Supporting sustainable initiatives

Following a competitive application process that opened in October 2023, the following projects were selected for grant funding from Coca-Cola Foundation Philippines, which can help expand and build a stronger foundation for their respective initiatives:

  • RezBin is an initiative by siblings with backgrounds in the startup industry. Realizing that poor disposal habits, aside from the lack of recycling facilities, are also the main causes of plastic waste issues in the Philippines, the project aims to make plastic disposal easy and enjoyable, fostering positive and sustainable habits among Filipinos
  • THREADS by PAMMÉ is a training program for informal trash collectors focused on plastic waste recycling. PAMMÉ repurposes plastic waste into sustainable fashion products, contributes to recycling markets, and supports informal livelihoods.
  • Love for Green Universe addresses inadequate access to fresh food in urban areas worsened by environmental concerns faced by farmers. The project empowers farmers by repurposing PET bottles as durable UV sheets for crop protection, providing a sustainable alternative to commercially available sheets susceptible to adverse weather conditions.
  • After conducting surveys in the coastal barangays of Naawan, Misamis Oriental, COAST discovered community concerns such as beach plastic litter, household plastic management, and reliance on single-use plastics. COAST takes action through initiatives like regular coastal clean-ups, public forums, and strategic partnerships to raise awareness, empower communities, and lay the foundation for sustainable practices.
  • Upstyle was founded to transform waste into opportunities for environmental and societal betterment, driven by the escalating waste crisis and economic challenges in certain communities. Their goal is to teach upcycling as a livelihood project, working with dedicated volunteers to create products from waste materials and imparting this skill to communities, providing a sustainable means of earning a living.

Participants of Reimagine Recycling Year 5 discussing solutions to address issues on solid waste management and marine pollution
 

Coca-Cola Philippines President Tony Del Rosario expressed gratitude for the ongoing collaboration with Save Philippine Seas in promoting marine conservation. He commended all teams participating in Reimagine Recycling Year 5, saying “Each proposal is truly promising, with a significant impact on the environment and our communities. It was inspiring to connect with brilliant young minds driving change in nation-building through innovative circular economy initiatives.”

Cecile Alcantara, President of Coca-Cola Foundation Philippines, also affirmed the foundation’s commitment to supporting innovations that empower communities and inspire Filipinos to initiate their waste solution programs. “As advocates for positive change, we firmly believe in the transformative power of collaboration and its ability to create a lasting impact in our communities,” Alcantara said.

The Foundation reports that past winners of Reimagine Recycling continue to scale up, expand, and benefit underprivileged communities.

  • Alon and Araw, which started as a free surfboard borrowing program for local children in exchange for regular participation in weekly beach clean-ups, now work with over 40 underprivileged fisherfolk families vulnerable to threats of climate change. They organize sustainability-related activities for more than 70 children between 5 to 18 years old, whom they call ocean defenders.
  • According to the Philippine Textile Research Institute, the country generates the equivalent of 303 Olympic-size pools of textile waste annually. To help address this problem, Barrio Studios devised an idea to transform textile waste into higher-value goods. Through their efforts, they champion textile recycling in the country, help businesses become more sustainable, and create more green jobs for women.
  • Smart Recycle PH helps users connect with verified collection partners for their recyclable materials and get to know and shop for sustainable products and services. They assist consumers in earning Smart Recycle Points and converting them into trees with RAFI One to Tree. The initiative has recovered more than 350,000 kilograms of recyclables, received 1,000 tree pledges, and increased its partners to 60.

The Coca-Cola Company declared in 2018 that it will work toward a worldwide circular economy in order to help reduce waste by continuing to use packaging as a valuable resource.Coca-Cola Philippines is speeding up additional waste management solutions in addition to the Reimagine Recycling program by launching “May Ikabobote Pa,” a consumer engagement initiative that aims to educate and engage customers about the steps they can take to recycle their empty plastic bottles.

SavePhilippineseas.org has more information about Reimagine Recycling. Visit coca-cola.com/ph/en/sustainability to learn more about Coca-Cola Philippines’ sustainability-related projects.

Lifestyle, News

The 59th Anvil Awards saw Home Credit Philippines’ Back-to-School Campaign win silver

Home Credit Philippines’ creative “Home Credit is the Key: Back-to-School (BTS) Campaign” won the coveted Silver Anvil in the Marketing and Brand Communication sub-category of the Public Relations Programs category at the 59th Anvil Awards, which celebrated excellence.

Held on January 31, at the Marriott Grand Ballroom in Newport City, the awards ceremony—known as the ‘Oscars of Public Relations’ in the Philippines—drew attendees from businesses and organizations all around the nation.

Leading consumer credit company Home Credit addressed the difficulties moms in particular experienced during the back-to-school season. In order to manage the growing expenses of education and school supplies, the campaign sought to strengthen moms’ position as the main financial decision-makers and budget managers in their families.

Running from July 1 to September 30, 2023, the “Home Credit is the Key” campaign provided a backup for moms by offering affordable financing options. Home Credit introduced zero-interest payment plans, easing the financial burden on mothers striving to provide their children with the best education. Flexible payment plans were also made available, ensuring that the cost of education could be spread over manageable installments, thus alleviating financial strain.

“We understand the challenges that parents face during the back-to-school season. Our Back-toSchool Campaign aimed to provide not just financial assistance but also peace of mind to mothers who work tirelessly to ensure their children receive a quality education. Winning the Silver Anvil is a testament to the campaign’s impact and the recognition of our Public Relations efforts to support families in this crucial aspect of their lives,” said Ken Lerona, Head of PR, Home Credit Philippines.

The campaign also emphasized maintaining peace of mind for mothers by using Home Credit’s services, allowing them to preserve their savings as a safety net for emergencies or future investments.

The campaign strategically employed public relations and communication tactics to engage and empower its target audience, specifically mothers and their children. Home Credit Philippines collaborated with its agency-on-record, Dugenia, Marayan and Associates Company (DM&A Co.), to implement this compelling initiative.

A key aspect of the campaign’s success was the dissemination of impactful narratives to various media titles, partners, and bloggers. By pitching these powerful stories, the campaign effectively resonated with the intended audience, making their back-to-school shopping experience easier and lighter.

“Working with Home Credit Philippines on this campaign was a rewarding experience. We aimed to not only meet the challenges faced by parents but to exceed expectations in providing practical solutions. The Silver Anvil is a validation of the effectiveness and innovation embedded in our approach,” said Michael Dugenia, Managing Partner of DM&A Co.

Nearly 500 entries were submitted for the Anvil Awards, which are given out by the Public Relations Society of the Philippines (PRSP) from more than 100 organizations, including local government entities. New PR Programs categories, including Best Use of Digital, Best Use of Social Media, and Best PR-led Integrated Campaign, were featured at the 59th Anvil Awards.

The Back-to-School Campaign by Home Credit Philippines was one of the best entries, earning it the Silver Anvil and demonstrating the company’s unwavering dedication to providing exceptional community support.

Go to www.homecredit.ph, the official website of Home Credit Philippines, to learn more about the most recent developments. Additionally, you may follow its official profiles on Facebook, Instagram, and TikTok. To find out more about the most recent promotions and to view what’s new in the Marketplace, customers are also advised to download the My Home Credit App on Google Play.

The Bangko Sentral ng Pilipinas (BSP). and the Securities and Exchange Commission (SEC) have granted Home Credit Philippines the necessary licenses and supervision.

Food, News

Through co-processing, Jollibee Foods Corporation and Republic Cement Work Together to Recover and Divert Plastic Packaging Wastes


Jollibee Foods Corporation representatives Assistant Vice President and Head of Global Procurement Services Bryan Marc Tividad and Vice President & Head for Network Development Philippines Gerard Paul Filart; together with Republic Cement CEO Roman Menz, Vice President for Manufacturing Lloyd Vicente, and Director of  ecoloop (the resource recovery arm of Republic Cement) Atty. Angela Edralin-Valencia, during the signing ceremony of the Memorandum of Agreement to support the EPR Law, which will help prevent plastic waste from landfills and from leaking into urban waterways and oceans. 

In order to promote the Extended Producer Responsibility (EPR) Law, Jollibee Foods Corporation (JFC), one of the fastest growing restaurant companies in the world, recently signed an agreement with Republic Cement and Building Materials, Inc. (“Republic Cement”).

By adding value or purpose through upcycling or recycling, the EPR law seeks to prolong the life of plastics and decrease the amount of plastic waste generated.

JFC intends to recover post-consumer plastic packaging wastes, divert them from landfills and waterways, and transport them to Republic Cement for co-processing as part of its Joy for Tomorrow’s global sustainability goal.

Republic Cement, a leading local cement manufacturer and the pioneer of co-processing in the country, will use the collected post-consumer packaging wastes as alternative fuel in the cement manufacturing process.

During the MOA signing held at the Republic Cement head office in Taguig City, Republic Cement CEO Mr. Roman Menz emphasized the role of the company in supporting organizations like JFC.

“Republic Cement provides a very important solution to fight plastic pollution by diverting wastes away from landfills and waterways, away from areas where it can negatively affect communities. We are happy to see the commitment of the JFC towards doing their part in solving our current plastic pollution crisis. Republic Cement is with JFC in their journey for a greener, more sustainable world.”

Gerard Paul Filart, JFC Vice President for Network Development Group, said that Republic Cement just celebrated its 45th anniversary in 2023, making the relationship significant and appropriate. “We are dedicated to upholding the three primary pillars of our Global Sustainability Agenda: Food, People, and Planet. Through our collaboration with Republic Cement, we are reducing waste and offering a valuable service. We hope that by doing this, we are contributing to more happiness for tomorrow. 

The MOA encompasses Jollibee Foods Corporation’s fully owned brands in the Philippines, which include Jollibee, Chowking, Mang Inasal, Greenwich, and Red Ribbon; it also covers JFC’s franchised brands, which are Burger King, Panda Express, and Yoshinoya.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Food, News

Pasig LGU and Jollibee Group to Give Senior Citizens and People with Disabilities Jobs


Inclusive Employment Program. The Jollibee Group and the Pasig City Government inked a partnership for the implementation of the company’s inclusive employment program that will provide qualified senior citizens and persons with disability in Pasig with jobs at select stores of Jollibee, Chowking, Greenwich, and Burger King in the city.

Recently, the Jollibee Group and the city government of Pasig, represented by Mayor Vico Sotto, signed a memorandum of understanding regarding the company’s inclusive employment program, which offers gainful employment to qualified senior citizens and people with disabilities (PWD) in a few Jollibee, Chowking, Greenwich, and Burger King locations in Pasig.

Ruth Angeles, vice president of Jollibee Group, head of global organization leadership and culture, and head of human resources Philippines, claims that the company’s commitment to giving all members of society equal employment opportunities while fostering inclusivity and diversity in the workplace is congruent with the Pasig city government’s partnership.

“We are happy to support the local government unit of Pasig in advancing the interests of our elderly and the differently abled. Through this partnership, we recognize their invaluable role, capacity, and desire to work by giving them the opportunity to become productive members of the community,” Angeles added.

Under the agreement, Pasig City’s Public Employment Services Office (PESO) will assist in conducting initial interviews and profiling of the applicants, while the People with Disability Affairs Office and the Office of the Senior Citizen’s Affairs will provide trainers to assist and instruct qualified applicants prior to deployment.


It’s Time for Pasig. Pasig City Mayor Vico Sotto personally welcomed the delegation from the Jollibee Group during the MOA Signing ceremonies held at the Pasig City Hall.

In the interim, the City Health Office will act as the authorized medical facility to perform health exams and provide certified “fit to work” certificates to eligible candidates. The chosen candidates will work in customer interactions and other “front of house” tasks.

In order to expand the program’s eligibility for older citizens and those with disabilities, Jollibee Group has partnered with the provincial governments of Rizal, Manila, Antipolo, and Muntinlupa in addition to Pasig City.


Partners for Promoting the Well-Being of Senior Citizens and PWDs. Pasig City Mayor Vico Sotto is joined by the Jollibee Group delegation that includes operations team from the participating brands Jollibee, Chowking, Greenwich, and Burger King.

“We aim to form partnerships with other LGUs in the future so we can help uplift more lives and find qualified and reliable staff who can join us in our mission of spreading the joy of eating to everyone,” Angeles said.

To learn more about Jollibee Group, visit www.jollibeegroup.com