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Lifestyle, Sports

Pickleball and Proud Alliances

PPF Successfully Hosts the First-Ever Philippine Pickleball National Championship 2025 with Skechers Philippines

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In the Philippines, pickleball is more than simply a game. It is a celebration of community, movement, and strategy. The Philippine Pickleball Federation (PPF) and its partner Skechers Philippines, a world leader in comfort and performance footwear, are at the center of the action as the sport continues to attract players of all ages and skill levels, fostering the nation’s growing pickleball fervor.

At the historic, first-ever Philippine Pickleball National Championship 2025, which took place at Dink and Shot in Marikina from May 30 to June 1, the excitement reached new heights. Skechers gladly supported its athletes, such as SJ Lim and Leander Lazaro, who competed while wearing their high-performance, agility-, stability-, and unbelievably comfortable Skechers Pickleball shoes.

Leander Lazaro and SJ Lim

The championship featured Men’s, Women’s, and Mixed Doubles divisions, spanning age groups from 19 to 55 and above, bringing in a mix of seasoned athletes and up-and-coming talents from across the country, all playing with passion, grit, and true sportsmanship.

Adding to the celebration, the tournament’s gold medalists from each division took home their well-deserved prizes, a pair of Skechers Pickleball shoes. Additionally, it is from the elite group of gold medalists where the Philippine Pickleball Federation will select the official athletes for inclusion in the national pool of pickleball athletes. The winners received their Skechers pairs in a special ceremony, marking another milestone in our partnership’s unwavering commitment to the sport.

Awarding

“Here in the Philippines, Skechers is beyond excited and optimistic about how the Pickleball community will grow. After being part of a monumental first for the Pickleball community with the recently concluded National Championship, we’re ready to support athletes and individuals who aspire to join the Pickleball community,” shares Suzette Pasustento, Country Manager of Skechers Philippines.

Suzette Pasustento

As pickleball gains even more momentum in the Philippines, PPF and Skechers stand ready to support every serve, volley, and victory. With footwear built for performance and comfort, Skechers ensures players at every level can step onto the court with confidence.

Skechers Viper Court Pro 2.0

The game is expanding. The neighborhood is flourishing. Additionally, PPF and Skechers will be there at all times.

By following Skechers Philippines on Instagram and Facebook, pickleball players and fans may receive the most recent information about Skechers Pickleball product launches and more.

Lifestyle, Sports

Using the new SKX_2 boot, Skechers football takes command of the pitch

The Next Generation Elite Style Worn by Harry Kane Features Signature Skechers Innovations to Promote the Comfort of a Good First Touch

Harry Kane debuts the all-new Skechers SKX_2 Elite boot—engineered for control, comfort, and the perfect touch

Skechers Football is back on the field with the Skechers SKX_2, the next iteration of their iconic boot. The boot’s advanced design aids players in gaining control of the ball and the game. Harry Kane of Bayern Munich gave fans a sneak peek at the SKX_2 when he donned the white and turquoise boot on the main stage at the FIFA Club World Cup quarterfinals in the United States. Part of the new Skechers Football CTRL^ pack, which honors the ease of a good first touch, the SKX_2 is available in the Philippines.

“It’s the best feeling when you get that touch where everything comes together perfectly and you’re just in the zone with total control focused on the goal—and Skechers gets me there,” said Harry Kane. “The SKX_01 is a brilliant first boot for Skechers. With the SKX_2, you can feel the evolution—it’s quicker, sharper, and even better tuned for my game.”

“As we enter our third season in football, we continue to innovate, evolve and improve our offering so Harry Kane and all athletes can perform at their best,” said Michael Greenberg, president of Skechers. “From the elite pros to the young academy players, we’ve listened to their feedback when designing the SKX_2; it carries over what they love about the original with incremental precision-engineered advancements to deliver comfort that performs when you need it most.”

The new SKX_2 Elite boots from the Skechers Football CTRL^ pack.

Skechers Football offers a complete range of styles with options for every type of player and surface including the new white and turquoise CTRL^ pack.

The new SKX_2 Elite is designed for players who require precise strike control with a custom last meticulously crafted to optimize comfort and deliver a perfect fit for enhancing touch on the pitch. It features a resilient Hyper Burst Pro® sockliner, lightweight Skechers Fitknit upper, and a multi-directional outsole for incredible traction over multiple surfaces.

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In addition to the Elite version worn by professional footballers around the globe, Skechers also offers the SKX_2 in Youth and Kids boots for the next generation of players who want to emulate their favourite stars, featuring an adaptable fit and enhanced comfort in every pair. Both ranges are available in multi-ground and turf styles.

The global launch campaign for the SKX_2 and CTRL^ pack will feature Harry Kane and a roster of Skechers pros including winger Barış Alper Yılmaz from the Turkey National Team, West Ham United and Ghana National Team winger Mohammed Kudus, Real Betis and Spanish National Team midfielder Isco Alarcón, AS Roma and Italian National Team midfielder Niccolò Pisilli, AFC Bournemouth and Colombia National Team winger Luis Sinisterra, and Brighton & Hove Albion and Danish National Team midfielder Matt O’Riley.

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Skechers is also rolling out an interactive digital initiative across its @skechersfootball social media channels around the world: the Skechers Football Helpline. The concept is simple, yet lighthearted where players can share stories or videos about friends who have a less-than-perfect touch for a chance to win Skechers Football boots from the CTRL^ pack to help improve their control.

In addition to football, Skechers provides performance shoes for both professional and amateur players participating in basketball, golf, pickleball, padel, and jogging.

Some Skechers stores and Bootcamp stores in the Philippines carry the new Skechers SKX_2 boot as well as the entire Skechers Football collection. Additionally, the series can be found in international markets. By following Skechers Philippines on Instagram and Facebook, football fans may gain exclusive access to Skechers Football product launches and more.

 

 

 

 

Lifestyle, Sports

Rain or shine, the running community turns out for the Vermosa Green Run 2025

Running community shows up rain or shine at Vermosa Green Run 2025

On Sunday, June 29, about 2,500 runners and 350 dogs participated in the fourth edition of the Green Run at Vermosa Estates in Imus, Cavite, despite some rain and lightning.

Beginning in 2022 at the 750-hectare Ayala Land site south of the metro, the multi-level run has attracted elite athletes, families, and casual runners to its different race categories, which include the 10K, 5K, and 3K intermediate distances, as well as the 21K half-marathon. In the verdant yet well-paved environs of Vermosa Estates, the popular 1K Dog Run allows pet owners to spend quality time with their furry companions.

The first Vermosa Green Run invited people to “go out, lace up, mask up and run for a greener tomorrow” in 2022, encouraging them to get active and re-discover the great outdoors after a three-year pandemic lockdown. It spearheaded the return to open air, face to face activities with the environment and sustainability-themed Run. True to its thrust, Vermosa Estates actively promotes physical activity and a healthy lifestyle.

Takbo Kabitenyo athletes join the Green Run 2025

Conducted by sports and fitness event organizer Pinoy Fitness, the first Green Run advocated for a greener tomorrow and supported Haribon Foundation’s Adopt-A-Seedling Program. Green Run 2025 still supports the Haribon Foundation and has added animal welfare group Pawssion Project and Takbo Kabitenyo, a running group that develops young athletes for local and international competitions, as beneficiaries. During the registration period, participants and guests were encouraged to bring their used plastics so they can be repurposed and converted into building materials for sustainable pathways and benches.

Dogs participated in the Dog Run

Considered by running regulars as “the most scenic run”, Angel Montevirgen from Cavite and a member of Takbo Kabitenyo said the running community looks forward to this run yearly. “It’s a lifestyle that you immerse yourself in and becomes a part of you. You look forward to it and get the right motivation for it – whether that be new clothes, new gear, new shoes or seeing friends and getting fit. It’s an opportunity to enjoy not only the benefits of running, but also the group camaraderie and being part of the whole running community.”

Pinoy Fitness Inc. founder and president Jeff Lo was very pleasantly surprised by the huge turnout of runners and pet dogs despite the threat of rain. “Runners actually enjoy running in the rain. It’s cooler, mas masaya. And I’m confident about Vermosa (as a running venue) because even if it rains, the roads are well-paved, safe and walang lubak. It’s a very green, very clean, very scenic venue – quite different from other runs. It’s fun and refreshing to see a venue where runners can actually go all out and enjoy themselves while finishing their runs.”

“I think the vision of Vermosa is to be the greener place to run,” Lo surmised. “You don’t just run races here, by the way. Runners and fitness enthusiasts can come and run here anytime, day or night – for free. They can run, train or just enjoy the outdoors. The Green Run itself is like a culmination of all the running activities you do here – an event that you look forward to that lets you experience closed roads and competing with others, for fun or for competition.”

“Every step you take at the Vermosa Green Run supports a bigger cause. The Run advocates fitness and overall wellness, sustainability, and community support into one meaningful event,” said Chrissy Roa, head of the Marketing and Communications group at Ayala Land Estates.

Running community shows up rain or shine at Vermosa Green Run 2025

Ayala Land’s long-term sustainability mission is reinforced by the Vermosa Green Run, which has become a standard for purpose-driven lifestyle events and uses fitness as a potent catalyst for social and environmental change.

 

 

 

 

Lifestyle, Sports

Vermosa Green Run 2025 highlights advancements in environmental sustainability, animal welfare, and sports

Vermosa Estates turns over free race kits to the young athletes of Takbo Kabitenyo 

The 750-hectare Vermosa Estate in Imus, Cavite, will host the fourth edition of the Vermosa Green Run on Sunday, June 29. The 21K division will start the race at 4:30 a.m.

The 5K and 3K races, which begin at 5:30 a.m. and 5:00 a.m., respectively, are closely followed by the 10K race. and the 7 a.m. 1K Dog Run. In collaboration with Pinoy Fitness, AyalaLand Estates and Vermosa are hosting the event.

The Green Run has had an influence on the communities it advocates for four years since its first run in July 2022.

Four years since its inaugural run in July 2022, the Green Run has made its impact felt in the areas of its advocacies.

Starting off with a focused support of the environment and an advocacy for an active lifestyle in the wake of the pandemic that year, the Green Run chose the Haribon Foundation as its first beneficiary and spearheaded a high-energy return to foot races after a two-year hiatus.

Since then, the multi-level run has been staged yearly, attracting serious, leisure, aspiring and elite runners to the great outdoors of Vermosa Estate. It continues to push for an active lifestyle, the environment and sustainability, and now also champions youth sports and animal welfare. Vermosa Green Run participants have grown steadily each year, with 1,200 runners breaking out in 2022 to nearly 3000 signing up in 2025.

This year, the Green Run is inviting both runners and guests to be actively involved in sustainability by bringing their used plastics to the Run. The plastics will be recycled and converted by Ayala Land Estates, Inc. and the Makati Development Corporation (MDC) into sustainable construction materials like fillers for concrete and asphalt and other concrete aggregates that will build “green” sidewalks and fences in support of Ayala Land’s green development initiatives. Participants that donate will get a discounted rate on their Green Run registration.

The Haribon Foundation continues to be a Green Run beneficiary on its fourth year as Vermosa Estate and Ayala Land sustain the planting and adoption of seedlings and saplings that continue to grow at the Kaliwa River Forest Reserve in Barangay San Andres, Tanay Rizal.

For the third straight year, the Green Run pushes hard for the Pawssion Project, a non-profit organization that rescues, rehabilitates and rehomes stray animals. The Green Run continues to create greater awareness about animal welfare as it continues to support dogs in the organization that has to date already made over 2,000 rescues, 1,000 re-homed and provided 600 shelters for homeless dogs and cats.

Its support of young athletes from Takbo Kabitenyo, a non-profit organization for young runners from Cavite, also shows progressive results.

“Some of our young runners have consistently landed podium finishes at school-level, city, and provincial competitions. These achievements are a reflection not only of their talent but also of the discipline and dedication they’ve cultivated through training, and we thank Vermosa for allowing us to use their excellent sports facilities that provide our athletes with the competitive edge,” said Takbo Kabitenyo president Noel Diaz.

Diaz highlights the noteworthy tales of John Mark Balogo, who might earn a spot on the National Track and Field Team after finishing second in the 5000m final event during the same NCAA season, and Vince John Marzo, a college student who competed with the relay team that took home the bronze in the 4x400m event at the 2025 NCAA Season 100 Track and Field Competition

“While most of our success stories are still at the local and regional levels, we’re laying the groundwork for future participation in national and international competitions. We’re excited for what’s ahead and grateful for the opportunity to help these young talents shine on bigger stages through their training in the best possible environment,” Diaz said.

 

 

 

Lifestyle, Sports

Rapidly Expanding, Dynamic, and Boundless: The Philippine Pickleball Federation Announces Skechers as Its Official Footwear Partner for 2025

Supporting grassroots, tournaments, and champions

The Philippine Pickleball Federation (PPF) is excited to unveil its partnership with Skechers, the world-renowned comfort technology brand, as the official footwear sponsor for 2025. This significant collaboration supports PPF’s ongoing mission to expand the reach of pickleball across the nation — from community-based initiatives to elite-level play — by teaming up with Skechers Philippines, a brand known for promoting performance, inclusivity, and active lifestyles for everyone.

“We at PPF have always put a high value in the sport of pickleball by making it accessible, healthily competitive, and fueled by the community’s passion,” says Mike Johnson, PPF Founder. “As we partner with Skechers, we are optimistic that pickleball players both seasoned and new are up for a whole new level of experience with footwear that supports athletic performance and comfort on the court.”

Kicking off this exciting partnership is the highly anticipated 1st Philippine Pickleball National Championship 2025, co-presented by Skechers Pickleball, taking place from May 30 to June 1 at Dink & Shot in Marikina City. Open to participants nationwide, the tournament will highlight the rising talent and enthusiasm for pickleball across the Philippines. Players can now register at: www.pickleball.ph/2025-ppf-championship.html

Skechers, known for its cutting-edge performance footwear — including its specialized Skechers Pickleball shoes — proudly joins the Federation in supporting athletes of all skill levels, from newcomers to experienced pros. This July, Skechers will further enhance its presence in the sport with the launch of the Skechers Viper Court Rally™ in the Philippines, offering players a blend of comfort and performance with a breathable mesh and leather upper and lightweight Move Foam™ insole.

For elite level performance, the updated Skechers Viper Court Pro 2.0 features new colorways, a redesigned upper with innovative mesh technology for increased durability, advanced support with its Arch Fit® EVA insole, and responsive ULTRA GO® Foam midsole.

Both shoe styles include Goodyear® Gold compound outsoles for controlled slides on the pickleball court. These innovative products showcase Skechers’ continued dedication to pickleball. Tried and tested by pros, with award-winning styles, and the official footwear of major leagues worldwide, Skechers has been a trusted name in the sport. That’s why we are very much excited about our new partnership. We aim to elevate the sport further and bring pickleball to more communities nationwide.

To learn more about our partner, Skechers Pickleball, you may visit their website. You may also follow them on Facebook and Instagram.

For more information and updates about PPF and our upcoming events, visit our website at www.pickleball.ph.

Join us in celebrating this exciting partnership and the growth of pickleball in the Philippines!

 

 

 

 

Lifestyle, Sports

“A Powerful Four in Year 4”: Vermosa Green Run 2025 Highlights Wellness, Sustainability, Youth Sports, and Animal Advocacy

Green Run 2025

Returning for its fourth year this June, the Vermosa Green Run continues its mission to promote health and wellness, environmental care, youth athletic development, and animal welfare.

Dubbed Vermosa Green Run 2025: A Force of Four in Year 4, the event kicks off on Sunday, June 29, 2025, at the Vermosa Estate in Imus, Cavite. This year, Ayala Land’s premier multi-category race introduces a Plastic Donation and Collection Drive, complementing its 3K, 5K, 10K, and 21K running events.

All participants are encouraged to bring used plastics that will be recycled and repurposed by Ayala Land Estates Inc. and Makati Development Corporation (MDC). The plastic waste will be transformed into sustainable construction materials, concrete aggregates and other tools to build sidewalks and fences that will contribute to Ayala Land’s green development initiatives. Those who donate get a discounted rate on their Green Run registration.

Coming back for the third time is the popular 1K Dog Run that promotes Ayala Land’s advocacy for animal welfare. This special feature of the Green Run was introduced in 2023 to provide people a fun and meaningful way to engage in physical activity while bonding with their furry companions and to raise awareness on animal welfare.

Takbo Kabitenyo, one of the Green Run 2025 beneficiaries

The young athletes of Takbo Kabitenyo, a 200-member-strong group that runs for health reasons and competes in marathons around the country, will join the Green Run. The young runners from this group receive training, mentorship and the use of Vermosa’s sports facilities as part of Ayala Land’s championing of young athletes.

Dogs and Fur Parents join the 1K Dog Run at Green Run 2024

Event proceeds will benefit key advocacy partners, including Pawssion Project, which champions animal welfare, Haribon Foundation, a leader in reforestation efforts, and Takbo Kabitenyo, a local program supporting young athletes through training and mentorship opportunities.

“Each step you take at the Vermosa Green Run supports a bigger cause; combining fitness, sustainability, and community support into one meaningful event,” said Chrissy Roa, Ayala Land Estates’ Marketing and Communications group head.

Thousands of runners participated in Green Run 2024

Now an established benchmark for purpose-driven lifestyle events, the Vermosa Green Run continues to reinforce Ayala Land’s long-term vision for sustainability—demonstrating how fitness can be a powerful catalyst for both environmental and social impact.

To register or learn more about the Vermosa Green Run 2025, visit https://ayalaland.myruntime.com.

 

Lifestyle, Sports

Skechers Football Unveils First Harry Kane Signature Boot

The Exclusive Skechers SKX_1.5 Design Celebrates Kane’s Career and Golden Boot-Winning Mentality

England men’s soccer captain and Bayern Munich striker, Harry Kane MBE, with the Harry Kane Player Edition SKX_1.5 Elite boot from Skechers Football.

Skechers pays tribute to one of today’s top football strikers with the launch of Harry Kane’s first Player Edition boot. The SKX_1.5 signature model comes after an outstanding year in which Kane secured the 2024 European Golden Boot as the continent’s leading scorer and became the first English player to net 10 goals in a single Champions League season. The Bayern Munich forward first wore the boots on April 4th during a match against FC Augsburg.

“It’s been my dream since childhood to have my own signature boot,” said Harry Kane. “I worked with the team at Skechers to make it personal, to make it a piece of my story. Every detail reflects what motivates me as a player—always wanting to improve and working hard to gain those plusses, those small percentages every day. I’m excited to share these boots. I hope people love them, feel confident when wearing them and appreciate the features that make these boots truly mine. Skechers Football has really delivered on comfort, too.”

“Harry Kane was the first elite player to wear Skecher Football boots and helped launch our football business, so it was always clear that our first Player Editiondesign would feature his signature,” added Greg Smith, VP of Product Development and Merchandising for Skechers Performance. “More than just a celebration of Harry’s athleticism and performance on the pitch, we’re recognizing his ability to inspire the next generation of athletes around the globe. Anyone at any age can lace up in this boot and work hard to make their dreams a reality all with the amazing comfort that only Skechers offers.”

Featuring Harry Kane’s signature, the red and white color scheme pays tribute to his current teams—England and Bayern Munich—while gold accents highlight his Golden Boot-winning spirit. The plus symbols across the upper represent the extra effort Harry puts in daily to elevate his game, with 36 gold plus signs symbolizing the 36 goals he scored in his debut season with Bayern Munich to claim the Bundesliga Top Scorer award.

Having worn various colorways of the Skechers SKX_1.5 Elite since joining the brand, it was a natural progression to create his first signature boot. The Harry Kane Player Edition is available in Academy and Youth versions of the SKX_1.5 in the Philippines, allowing players of all ages to channel their football hero. Engineered for powerful strikes, the boot features a custom last designed for optimal comfort and a precise fit to enhance ball control on the field.

Skechers Academy x Harry Kane Signature SKX1.5 FG & TF

The Skechers Football collection, including the Harry Kane Player Edition, is available at Bootcamp stores and select Skechers stores. Football fans can get behind-the-scenes access to Skechers Football product launches and more by following Skechers Philippines on Instagram and Facebook.

 

Beauty, Entertainment, Food, Lifestyle, Sports

SM is the place to go for summer shopping- Stay cool

This summer, the real flex isn’t in your online cart—it’s at SM Supermalls

Online buying is a laborious chore, let’s face it. After hours of scrolling and adding things to your cart that you never check out, you end up with shipping costs, shady sizes, delayed delivery, and—worst of all—a mismatch between what you expected and what you really got. Everybody has been there.

But why not take a vacation from the screen this summer and do something more enjoyable instead of worrying about missing deliveries and constantly checking for courier updates? A real, offline summer at SM Supermalls, where everything you require—and more—is housed under one enormous, air-conditioned roof.

From food to fashion, workouts to hangouts, SM is the ultimate summer destination. Ready for the real-life glow-up?

  1. Free Aircon = Instant Blessing

Let’s start with the obvious: it’s hot. Like, “my room feels like a sauna” hot. At SM, you can escape the heat without stressing over your electric bill. Come chill, hang, and breathe easy this summer—it’s comfort, community, and cool vibes, all in one breezy space.

  1. The Summer Blockbuster You Star In—Only at SM Supermalls

Now picture this: golden hour beams through glass atriums, the buzz of happy crowds in the background, and you—effortlessly owning your main character moment. This isn’t a movie. This is your SM summer.

Whether you’re in the mood for a laugh-out-loud comedy, a dramatic training montage, or a pastel-filtered baking scene, SM’s entertainment zones are your perfect backdrop. Here’s your all-star cast:

SM Cinema

Genre: Epic. Atmosphere: Electric.
The screen lights up, the sound surrounds you. This isn’t just movie night—it’s theatrical immersion. With crystal-clear visuals and surround sound, SM Cinema lets you feel every scene. From superhero sagas to tearjerkers, this is where your cinematic journey begins.

Gootopia (SM MOA, SM North EDSA)

Genre: Whimsical Sci-Fi Meets TikTok Reality Show
Drip, swirl, squish. At Gootopia, you’re the creator of your own slimy masterpiece. This neon-hued, sensory playground is part art lab, part ASMR heaven—and all fun.

PANA Archery (Available in 10+ SM malls)

Genre: Action Drama with a Hero Arc
Pull. Breathe. Release. At PANA Archery, you’re not just playing—you’re training. Channel your inner Katniss or Hawkeye in this thrilling escape that sharpens your focus and unleashes your bold side.

Bakebe (S Maison, SM Aura, SM North EDSA)

Genre: Feel-Good Rom-Com with a Sweet Twist
Imagine baking in a blush-toned café with heart-shaped tools and endless frosting. At Bakebe, you’re not just making desserts—you’re starring in your very own K-drama kitchen scene.

The credits haven’t rolled yet.
At SM, the entertainment doesn’t end when the lights go up. Because here, you’re not just watching the story—you’re living it.

  1. Sports, Strength & StyleUnleashed at SM

Feeling the heat doesn’t mean slowing down. This summer, turn up the energy and get moving—whether you’re hitting goals, striking poses, or just vibing in cute athleisure.

Here’s where the sweat meets style:

SM Active Hub

From pickleball to running and beyond, the SM Active Hub transforms open mall spaces into high-energy workout zones. It’s free, fun, and community-driven.

Joining SM Active Hub is quick and easy. Just download the SM Malls Online app and follow these steps:

  • Click the “ACTIVEHUB” banner on the homepage.
  • Select your Active Hub community—whether it’s running, pickleball, or other upcoming sports.
  • Swipe to redeem your membership pass and unlock access to exclusive events, training sessions, and special deals!

SM Game Park

Your ultimate barkada battleground. Aim, shoot, score, and vibe in sleek areas built for serious fun.

SM Skating

Spin, slide, selfie. Whether you’re gliding like a pro or finding your balance, SM Skating lets you live your coolest dreams—literally.

SM Bowling

Retro lanes, cosmic lights, and milkshakes on the side. This is not a regular bowling alley.

  1. Dining Goals: Global Flavors You Can Finally Taste IRL

Let’s be honest—no food post or mukbang can beat taking the first bite yourself. And this summer, SM is serving world-class flavors that bring travel to your taste buds.

Burger & Lobster (First in PH, SM Aura)

From London to Manila, this spot brings together juicy burgers and buttery lobsters for a luxe yet laid-back feast.

Rossopomodoro (First in Asia, SM MOA)

Straight out of Naples, this Italian gem delivers chef’s kiss wood-fired pizzas and silky pastas that make every bite a love story.

Paldo (First in SM, SM Podium)

Your favorite Korean instant brand now IRL—with hot ramyun, crispy k-chicken, and K-drama vibes.

Hoshino Coffee (First in Cebu, SM J Mall)

Japanese kissaten realness. Hand-drip coffee, soufflé pancakes, and chill, dreamy interiors that look amazing on your feed.

And this is just the appetizer. At SM, every craving is covered, from street food staples to gourmet surprises. Get ready to taste the world—no flight required.

  1. Real Shopping > Endless Scrolling

Skip the cart anxiety and click fatigue. At SM, you see it, try it, love it, and take it home now—no delays, no returns, no drama.

KKV (Biggest in PH, SM North EDSA)

A treasure trove of TikTok-worthy finds—from skincare gadgets to kawaii accessories.

Armani Beauty (First in PH, SM MOA)

Where the runway meets radiance. Luxury foundations, iconic scents, and lipsticks that slay in a single swipe.

Wilson (First in PH, SM MOA)

Performance meets tenniscore. Get kitted out in gear that’s as bold as your game.

Foot Locker (First in Cebu, SM Seaside City)

The sneaker temple has arrived. Drops, classics, and streetwear that walk the talk.

Real shopping at SM hits different—it’s instant dopamine and endless discovery, all in one stylish stroll.

So… Why Are You Still Online?

Your true tale comes to life at SM Supermalls this summer, not in your cart. It’s time to shine this season with its cool air, international cuisine, limitless fun, and chic finds.

Visit www.smsupermalls.com or follow @SMSupermalls on social media to learn more about SM Supermalls’ summer events.

 

 

 

 

Food, Sports

Leg segments of the National MILO® Marathon Manila are held in an inclusive manner

Special Olympics Pilipinas athletes and partners proudly raise their banner as they approach the finish line

At the Manila MILO® Marathon 2025, thousands of athletes—from top runners to first-time competitors—came together to demonstrate the powerful and unifying power of sports. The goal of MILO®, which is to support champions and guarantee that every runner, regardless of background or skill, has the chance to cross the finish line—one stride at a time—is reaffirmed during this year’s event.

The Manila leg of the National MILO® Marathon 2025 seeks to give runners of all abilities a chance to stay active. With the motivational involvement of over 300 athletes with disabilities and united athletes, MILO® underlines its dedication to closing gaps and promoting a future in which sports are accessible to everyone.

A defining moment for inclusivity took place at the Manila leg of the National MILO® Marathon 2025, where MILO® proudly welcomed participants from the Philippine School for the Deaf (PSD) and Special Olympics Pilipinas (SOP). Raising their banners high and proud, these remarkable athletes showcased their determination, resilience, and unbreakable spirit on the racecourse.

Left: Participants of the 3K category set off at the sound of the starting gun.
Right: Alex Faith Garcia shares a moment with students from the Philippine School for the Deaf.

“Running with my family allowed me to bond with them while also helping me become more patient and focused. It also helps me manage stress,” shared Alliyah, a student from PSD. Meanwhile, Joshua, from the same institution, emphasized the empowerment he felt at that very moment on the track: “Sports help me develop myself, exercise more, and continue to persevere. I encourage others to join, be more patient, and enjoy the experience.” Both student participants, along with their classmates and teachers, took their post-run celebration to the race village, where more activities awaited them. The energy and excitement carried over from the track, reinforcing the spirit of sportsmanship and camaraderie among participants.

Looking ahead, MILO® is strengthening its partnership with SOP to provide more inclusive sporting opportunities. Carlo Sampan, Head of MILO® Sports, reaffirmed the brand’s commitment to inclusivity and said, “Sports teach discipline, grit, and teamwork—values that extend far beyond the track. At MILO®, we believe that active kids are better learners, and we are committed to breaking barriers so that every child, regardless of ability, has the opportunity to play, grow, and thrive through sports.”

For decades, MILO® has fueled generations of champions through its ongoing sports programs and year-long initiatives, creating opportunities for young athletes to discover their potential and overcome roadblocks in their fields. MILO® continues to champion an environment where every athlete, regardless of ability, is supported and encouraged to pursue their passion for sports. From grassroots sports programs to national events, the brand remains steadfast in making sports more accessible and inclusive for all.

This year’s National MILO® Marathon is more than just a race; it’s a national movement that embraces every runner, every stride, and every tale of tenacity, all with the shared goal of encouraging people to take action, push their boundaries, and think that every Filipino deserves a spot on the starting line.

Participate in the upcoming race and join the revolution! Visit the official MILO® website to view the complete program and register, or follow MILO® on Facebook and Instagram to remain up to speed.

 

 

 

 

Food, Sports

A future in which everyone can participate in sports: MILO® honors the women who shaped the careers of today’s athletes

They have not only exemplified grit, discipline, and teamwork – but have passed these on to the next generation

International Women’s Month, observed annually in March, is a global commemoration of women’s accomplishments and contributions across a range of areas. In 2025, MILO® will be proud to honor women who have not only played important roles in sports but have also cleared the way for others who aspire to be elite athletes.

These individuals, who have been recognized by MILO® as shining examples of sports inclusivity, have inspired and given back to the nation’s champions regardless of their backgrounds and identities, as well as using their influence for the greater good.

Sports inclusivity through MILO® partner schools

Hand-in-hand with the 60-year history of MILO® is their enduring relationship with various sports partners, furthering the cause in building the next wave of champions. Often, at the forefront of such partnerships are women committed to broadening sports inclusivity  – training athletes from the grassroots level and providing opportunities for them to shine and take flight.

For one, heading the renowned basketball clinic and MILO®-backed BEST Center is Monica Jorge, continuing her father Nic Jorge’s legacy. Under her leadership, the center has trained over 60,000 young athletes in basketball and volleyball, and as a board member of the Small Basketeers of the Philippines, Jorge also advocates for the development of women’s basketball.

Commissioner Bong Coo has also had an illustrious career in and out of sport. Beyond bowling, Coo has always been vocal about her plans to pay it forward, where she vowed to “help develop junior bowlers who could bring honors to the country.” True enough, Coo now works with the Philippine Sports Commission, playing a role in furthering sports excellence in the country.

Mary Joy “MJ” Tabal-Jimenez made history as the first Filipina marathoner to qualify for the Olympics, and a 6-time National MILO® Marathon Queen. Now, she heads Mandaue’s grassroots sports program, sharing, “Our Mandaue City Grassroots Sports Development Program has reached around 400 kids from across 27 barangays of Mandaue. The program is not limited to children aged 12 and below but also involves parents, coaches, youth, and the wider community,” showing her commitment to spreading sports far and wide.

Gathering Champions from all walks of life

There are others, too, who teach sports to a greater community and weave inclusivity at the heart of everything they do. Whether empowering those in far-flung communities, Indigenous Peoples, or Persons with Disabilities, they have had the ability to see athletic potential in every single person and continue to extend the opportunity for sports to serve as one’s teacher in life.

One of them is Adeline Dumapong-Ancheta, the first Filipino to win a Paralympic medal. All these years later, she shares her victories with others, saying, “[I am committed to give] back as part of the national coaching staff for the para powerlifting team. I also advocate for the inclusion and empowerment of persons with disabilities, especially women across diverse communities.”

Alongside the growth of running in the country, Nicole Wuthrich-de la Cruz founded Women’s Run PH in 2023 to provide a venue for women in running and to also serve as a platform for like-minded organizations, such as those that heed to women with disabilities, cancer survivors, and kids with autism. Says Nicole of her advocacy, “One’s transformation serves as a powerful reminder of the impact we can have on individuals.  Even then, their growth doesn’t end during our events as their journey transforms not only their perspectives but also their lives.”

Angel Otom is a true testament to the power of perseverance. Born without arms, she has since earned seven gold medals at the ASEAN Para Games and made history as the first Filipina para-swimmer to compete at the Paralympics. Angel’s journey serves not just as a symbol of inclusivity but of grit, discipline, and resilience that define true champions.

Akiko Thomson-Guevara has also etched her place in Philippine history, competing in the Olympics thrice and earning seven gold medals at the 1987 and 1991 SEA Games and now serving as President and National Chairperson of the Special Olympics Pilipinas. Inspired by her experience as a mother of a child with Down syndrome, Akiko is dedicated to showing how every individual has the chance to be a champion in life – with contributions including holding Unified Sports events across Luzon, Visayas, and Mindanao (with the program serving as a platform for persons with and without intellectual disabilities on the same team), and training coaches and teachers to enhance grassroots inclusion efforts.

Paving the way for the next generation of Champions

Sports is a great teacher not only for the values it instills, but also in how it gathers together those who share the same passion. In this final portion are stories of more figures who, while from different generations, have made their own contributions to sport one way or another – again, prioritizing inclusivity at the core of everything they do for sport.

Former Olympic swimmer turned coach Jenny Guerrero has been key in shaping the future of Philippine sports, having trained over 100 young athletes. Guerrero notes, “With my swimming background and now my coaching experience, I have reached kids in the provinces through swim clinics,” illustrating her commitment to broadening sports access to all – including athletes who have since made their way to the prestigious Palarong Pambansa and Batang Pinoy.

Darlene Berberabe’s story is another example of how champions are built with the help and energy of those around them. Juggling her roles as Dean of the prestigious UP College of Law and mother to 2-time SEA Games kumite gold medalist and academic achiever, Jamie Lim, Berberabe was instrumental in the ups and downs of Jamie’s journey – from encouraging her to never give up to being present in every moment. When asked of her motivation to consistently be by her daughter’s side, she shares, “When one wins, many people share one’s joy; but when one loses, it certainly helps when there is at least that one person who is just with you – who continues to believe in you, win or lose.”

As the first Filipino to win a World Jiu-Jitsu Championship title, Maybelline Masuda is one of today’s leading figures in sport. While she remains an active athlete, she now also splits her time coaching the next generation of champions while also providing support to her daughter, Aielle, a second-generation athlete and youngest world Jiu-Jitsu champion at just 5 years old. Through her coaching and advocacy, Masuda continues to shape the future of the sport, inspiring more athletes to follow in her footsteps.

Chloe Cherish Cheng is a young athlete slowly and steadily making her mark in basketball, showing that young girls can step foot in and excel anywhere they set their hearts and minds to. A champion in and out of sport, Cheng currently serves as a MILO® ambassador and a BEST Center Sports Inc. scholar while being an academic excellence awardee. In opening the door for young girls like her to enjoy more opportunities as athletes, Cheng has surely been an inspiration to young athletes to pursue their dreams through grit and dedication.

As we begin a new year, let us remember the remarkable women who have gone above and beyond their accomplishments to fervently and selflessly clear the path for others who have followed them. These women include mothers, sisters, classmates, co-athletes, and many more. Even while each of these individuals may be unique, their influence on sports is unquestionably enormous, and their contributions to sports inclusivity will be felt for years to come through today’s champions who exemplify perseverance, self-control, and teamwork both inside and outside of the game.

In addition to being a proud partner of regional athletes and winners, MILO® supports the idea that everyone should have access to sports. Visit the official MILO® official website and the MILO® Facebook page to be informed about future activations and events.