July 2, 2025 – Today marks the formal opening of the 38th Annual Corporate Giveaways Buyers’ Show at the SMX Convention Center Manila, solidifying its position as the nation’s oldest business gift, premium, promotional, and office solution trade show.
This year’s event, which runs until July 4, features more than 100 booths from seasoned vendors as well as up-and-coming brands in the corporate giving sector. An amazing array of customisable products will be available for attendees to peruse, ranging from stylish desk accessories and cutting-edge computing devices to eco-friendly handouts and high-end executive gifts for elite clientele.
Attending the 38th Annual Corporate Giveaways Buyers’ Show today at SMX Convention Center Manila was a great reminder of how powerful thoughtful branding and client appreciation can be. With over 100 booths showcasing everything from stylish office essentials to sustainable and tech-forward gifts, I saw firsthand how creativity continues to evolve in the corporate gifting scene. It was both inspiring and practical—perfect for anyone looking to build stronger business relationships through personalized, meaningful tokens.
“Gone are the days when company giveaways were limited to the Christmas gift-giving season. Businesses now require year-round gift items such as event souvenirs, customer rewards, employee incentives, promotional tokens, and brand merchandise,” shares Raquel Romero, President of World Expos & Concepts Inc., the show’s organizer.
“This annual expo is truly a one-stop destination for organizations of every size to discover creative solutions tailored to their unique gifting needs,” she added.
A Legacy of Trusted Sourcing
Now on its 38th edition, the Corporate Giveaways Buyers’ Show has become a mainstay in the Philippine business calendar, trusted by procurement officers, marketing managers, HR professionals, and entrepreneurs alike. First launched with just 12 booths, the show has grown into an industry-defining platform where sourcing meets strategy.
In 2024, the global promotional products industry was valued at over $26 billion, with the Asia-Pacific region—including the Philippines—accounting for nearly $6 billion of that total. As businesses look for more meaningful ways to connect with clients, staff, and stakeholders, the demand for branded, useful, and lasting giveaways continues to grow.
The event caters to the rising need for year-round brand touchpoints, as companies seek items that go beyond tradition—think onboarding kits, loyalty tokens, trade event souvenirs, and high-impact promotional merchandise.
Who Should Attend
Ideal for marketing teams, procurement specialists, HR officers, event planners, and business owners, the show serves as a strategic sourcing venue—making it easy to compare options, assess quality firsthand, and speak directly with trusted suppliers. Whether you’re outfitting a major product launch or curating executive giveaways for clients, the show offers the convenience and credibility of dealing with established industry players under one roof.
Event Details
The SMX Convention Center Manila will host the Corporate Giveaways Buyers’ Show 2025 from July 2–4, from 10:00 AM to 7:00 PM. There is no admission fee.
You can register in advance at www.corporategiveawaysbuyershow.com, and walk-ins are welcome.