Through the Farm to Kitchen campaign, ConcepStore, Mayani, and Kumu bring fresh excitement to Filipino homes

A Farm to Kitchen 3-Day Mega-Sale will be held this March 29 to March 31 against the backdrop of tighter neighborhood quarantines and a preference for shopping from the comfort of one’s own home, offering customers up to a 20% discount on selected kitchen appliance and fresh produce packages conveniently delivered to their doorsteps.

Mayani, the country’s fastest-growing farm-to-table network with over 10,000 rural smallholder farmers, Kumu, the leading live streaming app for Filipinos around the world, and ConcepStore, the e-commerce arm of the Concepcion Industrial Corporation, have come together to launch the initiative (CIC),Carrier, Condura, Toshiba, and Midea are only a few of the well-known home brands that are publicly traded.

Mike Dauden, Head of ConcepStore stated, “ConcepStore is focusing on the big home reboot as people learn to cope and adapt to the new normal. We are beginning to see a shift towards a safer and healthier lifestyle with more and more families staying home and eating fresh. Our goal is to provide a healthier lifestyle with us providing modern kitchen appliances, Mayani bringing in the fresh produce, and Kumu as our community builder.”

The alliance continues with what is also considered the first-of-its-kind Farm to Kitchen offerings that showcase quality and inherently support the local agricultural industry, one of the hardest hit sectors during the pandemic. With CIC’s 60-year conglomerate controlling nearly 40% market share in the consumer appliance space, the alliance proceeds with what is also considered the first-of-its-kind Farm to Kitchen offerings that showcase quality and inherently support the local agricultural industry, one of the hardest hit sectors during the pandemic.

“We have long laser-focused on moms, health buffs, and kitchen aficionados as they are the drivers of our retail growth, so this is way to further capture more holistic data on their spending patterns and constantly come up with new offers that meet their total needs – from what they eat to how they prepare the food,” said JT Solis, the Co-Founder & CEO of Mayani, top brands like Shell, WalterMart, and Safe Options now use who to control their fresh produce supply chains.

The 20 percent flash sale on bundles like the Multifunctional Vegetable Sterilizer with Fresh Benguet Basket and Bean to Cup Coffee Maker with Barako Coffee Beans is only available on the Mayani e-commerce platform and Kumu app’s live commerce channels starting March 29 and is stackable – meaning customers can check out with multiple discounts. On April 5, deliveries will be made.

Irving Mendoza, Vice President for Live Commerce of Kumu said, “We evolved our app not just to provide a venue to for authentic communities but also a launchpad for homegrown brands such as Mayani and ConcepStore to amplify their e-commerce roadmaps.”

Tags: ConcepStore, Mayani, Kumu, Farm to Kitchen, Mike Dauden, Jojo Concepcion, JT Solis, Irving Mendoza, Mayani Philippines