A solution presented by Tiktok here in the Philippines to Assist Local Companies grow Their Business

Advertisers of all sizes in the Philippines can now use TikTok, the leading short-form video platform for making, sharing, and discovering short-form video content. Local SME advertisers will now be able to join their enterprise partners in reaching their audience on TikTok through TikTok’s authorised agencies and individuals in the market, in order to complement TikTok’s rapid user adoption in the country.

Since February 2020 (Source: App Annie, February 2021), TikTok has become the most downloaded app in Southeast Asia, resulting in a strong user base, highly engaged community, and diverse content and viewers. In Southeast Asia, the app has seen tremendous development, with two out of every five users in the Philippines being parents and one out of every two users being purchase decision makers (Source: Global Web Index). Users have also powered rapid growth across a range of content topics, with finance and money and education being the fastest growing.

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Through TikTok For Business, advertisers in the Philippines can now reach and engage with these diverse audiences to drive their business success. Advertisers will now have access to all of TikTok’s present and future marketing solutions designed for brands. TikTok aims to give marketers the tools they need to tap into unique opportunities that can only be found on the app.

Through? TikTok Ads Manager, TikTok For Business empowers small and mid-size enterprises (SMEs) to be discovered and connect with the community of users on the app, build their brands, and achieve their business goals. These tools are designed to support advertisers through each step of the campaign creation process. Marketers can now make the most out of the creativity of the TikTok community, reach new audiences, and optimize their marketing campaigns, all within an easy-to-use platform.

While the launch of TikTok Ads Manager is designed to empower small and medium enterprises, TikTok will continue to strengthen existing relationships with enterprise customers across CPG, Food & Beverage, BFSI, Telco, eCommerce, Pharma and Healthcare in the Philippines. Now, SMEs will also be able to enhance their advertising campaigns on the app through TikTok Ads Manager.

Grow business with TikTok Ads Manager

With TikTok Ads Manager, small and mid-size businesses will get to reach potential customers, and share their online journey in a fun and creative way. A business can advertise by creating and posting video ads with a flexible budget, including repurposing their existing creative assets to easily run ad campaigns on TikTok. Advertisers can also track the progress and success of every campaign using TikTok’s vast array of measurement and analytics tools, including third-party mobile measurement partners for app developers, and TikTok’s own pixel for website tracking. This helps businesses make sure that they are running effective and efficient campaigns on the platform.

A variety of creative tools are also available for advertisers to use on TikTok Ads Manager. These are:

• Quick Optimisation – Adds TikTok style visual effects or opening frames to your video with a single click.
• Smart Video – Leverages innovative technology to analyze uploaded videos and images, automatically selecting clips and music to create beautifully edited videos.
• Smart Video Soundtrack – Incorporates music, which is a vital part of every TikTok video ad. Select from up to 4,000+ copyright free sounds
• Video Templates – Turns image assets into TikTok ready videos with over 60 customizable video templates for various aspect ratios
• TikTok Video Editor – Edits video creatives down to individual frames, add transitions, and precisely place elements within a video with TikTok’s free web-based video editor

TikTok’s Lead Generation, the first-party solution that helps businesses reach prospects in order to convert them into potential customers with ease, is also available to businesses in the Philippines. With Lead Generation, businesses can share details of their products and services that are related, appealing, and interesting to their customers with a few simple taps.

Boosting market development with digital solutions

The year 2000 was a difficult one for companies all over the Philippines, with a debilitating months-long lockdown being one of the most significant obstacles. According to the 2020 Asia Pacific Small and Medium Business Digital Maturity report conducted by International Data Corp. (IDC), the COVID-19 outbreak forced 70.6 percent of the country’s micro, small, and medium enterprises to temporarily cease operations. According to the same study, 58.8% of companies registered no profits, while 28% saw their sales drop by more than 30%.

Investing in digital transformation may actually help businesses, especially SMEs, achieve their business goals as they recover over the coming months. Digitally advanced SMEs have been found to be more efficient and able to report higher sales than those who are slow to adapt to digitalization. In today’s world, digital platforms have become a critical and efficient way for companies to reach out to their customers. These are some of the primary motivations behind the development of TikTok Ads Manager, which comes at a time when, in light of the ongoing pandemic, customers are increasingly opting for online purchases and interactions.

In its Digital 2021 survey, the global agency We Are Social found that Filipinos spend an average of 4 hours and 15 minutes a day on social media, up 22 minutes from the country’s Digital 2020 average. In 2019 and 2020, the Philippines have topped the world in terms of social media use. SMEs can now use TikTok Ads Manager to gain access to the online community’s big, highly engaged local community.

“We want to give brands and businesses the ability to reach millions of potential customers online in a unique way, with every single short-form video they share on TikTok. Through the platform’s easy to use advertising solutions, we hope to help businesses find their authentic voice, and enable them to maximize their creative potential in order to grow and thrive, while also being able to save on advertising expenses,” said Esme Lean, Head of Small and Medium Businesses, Southeast Asia – TikTok.

Start advertising in 3 easy steps

Businesses that are interested to start advertising on TikTok may do so by following 3 simple steps:

1. To sign up for a TikTok Ads Manager account, please visit https://ads.tiktok.com/i18n/signup/
2. You can start advertising by creating a campaign together with your video assets or design an eye-catching ad or videos using TikTok Ads Manager’s creative tools.
3. Once you set your targeting, budget and creative, submit your ad for review and go live.

To learn more about TikTok Ads Manager, please visit our Help Center: https://ads.tiktok.com/help/?refer=from_advertising_platform. Download TikTok on your iOS and Android devices today.