Summertime, we’re sure you’ll agree, usually entails sipping delicious cocktails, lounging on the beach with your shades on, or even getting your groove on at a music festival. However, due to continuous societal limitations, the summer season this year appears to be a little different than usual.
Summertime Drinks but #makeitmonkey, the latest campaign from Monkey Shoulder, the unlimited, enjoyable blended malt whisky brand owned by William Grant & Sons, is the perfect antidote to summertime sadness, motivating everyone to kick-back with a bottle of whisky, uplifting cocktails, and tired outdoes to celebrate summer season from the safety of home #monkeystyle. The campaign is part of Monkey Shoulder’s #makeitmonkey campaign, which emphasizes on highlighting the brand’s quirky personality and encourages everybody to join the brand in some summertime pleasure, beginning with the Summertime Drinks event.
Here to mix up summertime as we know it, merrymakers are encouraged to liberate themselves and unwind from the grind with the new limited edition Monkey Shoulder Summertime Packs and the Monkey Shoulder: digital party guide. Containing all the essentials for an unmissable summertime shindig, the digital pack is perfect for those looking to kick back, relax, and let their hair down. From hump-day to Fri-yay, good times are guaranteed every day of the week this summer season with the cheekiest brand in the world of whisky.
Monkey Shoulder’s Recipe for a Cheeky Summer Night
Of course, an amazing summer get-together starts with a bottle of Monkey Shoulder, so don’t forget to pick up one of two new limited edition Summertime Packs via Monkey Shoulders retail partners and even have them delivered straight to your doorstep fuss-free. While you wait for your pack to arrive, access the Monkey Shoulder: digital party guide to get the party started, and tune in to Monkey Shoulder’s Hosting Guide but #makeitmonkey video here to really nail your role as at-home host.
The digital party guide contains all the ingredients for a cheeky summertime soiree, including recipes for nine #MadeforMixing cocktails, tips and tricks on hosting a games night, card games aplenty, and not forgetting the Monkey Shoulder Mixcloud playlists with infectious beats to amplify your summer nights. Featuring everything from Father Funk to Cut La Vis, Quantic, and more, it’s sure to set all the right tones for an unforgettable bash.
“The pandemic may have changed our lifestyles, but we know that consumers are still looking to indulge in a little summertime fun this season,” says Samuel Ng, Regional Brand Ambassador for Monkey Shoulder. “As a whisky that’s made for mixing, we want to encourage people to get playful and mix things up using Monkey Shoulder as a base for their at-home cocktail concoctions. Go wild, get creative, and don’t forget to crack out the party games and funky playlists for an elevated experience throughout these summer months!” he added.
A 100% malt whisky that’s made for mixing year-round
Looking for some summertime drinkspiration? Try your hand at mixing up a Monkey Colada, a crowd-pleasing cocktail that goes down super easy. All you’ll need is 40ml Monkey Shoulder, 20ml Koko Kanu (Coconut Rum), 60ml Coconut Water, 10ml Fresh Lime Juice, 2 Fresh cut pineapple rings, and a dash of sugar syrup. To mix, simply add all ingredients to a blender, blend till smooth and add a dash of sugar syrup to taste. Pour into your favorite glass and garnish it with a pineapple leaf and pineapple chunk. Voila, summertime in a glass!
If you’re after a refreshing summer drink that tickles your taste buds, try your hand at a Ginger Monkey! For this, you’ll only need 50ml Monkey Shoulder, 120ml Ginger Ale, and 1 Orange wedge. Flex your bartending skills by filling a long glass with ice and adding Monkey Shoulder and Ginger Ale. Then, simply garnish with the orange wedge. This is one of the easiest mixes out there but effortlessly steals the show and tastes delicious!
The two limited edition Monkey Shoulder Summertime Packs are available now until end-June 2021, while stocks last, so don’t delay on getting summer ready –
- Monkey Shoulder Dry Bag Pack: One 70cl bottle of Monkey Shoulder and free dry bag, available at Boozy, Drinkies, Liquor, Shotify and S&R.*
- Monkey Shoulder Beach Towel Pack: Two 70cl bottles of Monkey Shoulder and free beach towel Boozeshop, Drinkies, Liquor, Shotify and S&R.*
To know more information about Monkey Shoulder, visit: www.monkeyshoulder.com
*Available at all S&T stores except those within liquor ban areas.
About Monkey Shoulder
Monkey Shoulder was first released in the UK in 2005 to a big collective raising of thumbs from bartenders, media and drinkers. Industry gurus Whisky Magazine reached into their bag of superlatives and picked “outstanding”.
Not that we like to brag, but Monkey Shoulder’s mantelpiece is resplendent with numerous awards – some will be impressed by our Gold award at the 2012 International Wine & Spirit Competition.
About William Grant & Sons
Monkey Shoulder is produced by William Grant & Sons, an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887.
Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich, The Balvenie range of handcrafted single malts and the world’s third-largest blended Scotch, Grant’s as well as other iconic spirits brands such as Hendrick’s Gin, Sailor Jerry, and Tullamore DEW Irish Whiskey.
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