Los Angeles, California – GUESS and FriendsWithYou are partnering on an enormous assortment of bright silhouettes and fabrications for Spring 2021. The capsule was first available in select GUESS retail stores and online at guess.com on May 26, 2021. J Balvin, a global music sensation, has joined forces with GUESS to star in the GUESS x FriendsWithYou campaign.
FriendsWithYou is the fine art collective of Samuel Borkson and Arturo Sandoval III, in partnership since 2002 with the sole purpose of spreading the positive message of Magic, Luck, and Friendship™. Influenced by the simple perspective that happiness is found in everyday life, FriendsWithYou’s work is designed to be accessible to all. During the last eighteen years, FriendsWithYou has gained international recognition as a pioneer in the field of experiential art, actively working to spread the message of connectivity around the world, with a simple mission to become Friends-With-You.
“GUESS has joined forces with FriendsWithYou to spark a movement — an opportunity to shape our world to be a happy place, a place where everything is Friends-With-You,” says FriendsWithYou founders, Samuel Borkson and Arturo Sandoval III. “We believe that together we can create a peaceful and joyful world by celebrating our diversities and commonalities.”
GUESS admires the FriendsWithYou message of spreading positivity and happiness through its artwork and shares a like-minded approach by creative exploration through color and having fun with collections. FriendWithYou’s anime aesthetic from the lens of a high-end artist puts a unique twist on this capsule collection.
“At GUESS, we’re always looking to inspire our customers,” says Brand Partnerships Director, Nicolai Marciano. “We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their own creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world.”
The capsule features an assortment of statement pieces for men and women, crafted with cool embellishments including embroidery and logos in vibrant colors. Cloud graphics are splashed throughout the collection and are a nod to light and serenity. The collection has a big emphasis on diversifying techniques and was designed to provide each piece a unique feel.
Cropped hooded sweatshirts, puffer jackets with cloud hoods, tracksuits, and a matching denim set are among the women’s offerings, which include tees, polo shirts, and short sets with a textured terry cloth and cloud print, as well as cropped hooded sweatshirts, puffer jackets with cloud hoods, tracksuits, and a matching denim set. Rainbow hues in the forms of red, orange, yellow, green, and blue make up the color pallet. The men’s line includes shirts, logo tees, sweatshirts, and a matching denim outfit that reflects the women’s vivid color scheme. The range also includes accessories such as watches and bags.