The ‘ber’ months have always had us counting down to the most delightful time of the year; Christmas music fills the air, sparkling tree lights line the streets, gift shopping becomes a sport, and everyone else goes on a diet to make room for Christmas feasts.
Although this year will not be as joyous as other years, it will undoubtedly be more significant. With “100 Days of Caring,” SM demonstrated the most uplifting approach to best celebrate the season, with 100 days of spreading love, compassion, and care for one another and the communities surrounding our beloved SM malls. It’s the most anticipated season of the year with SM Supermall and I’m delighted to have been able to join the virtual event that they held to commemorate the start of the countdown to Christmas, which is just 100 days away. The virtual event presenting the commitments took place on FB Live and WatchSM on YouTube on Thursday, September 16, 2021.
“A 100 Days of Caring.” To begin off the Christmas season, SM vowed to give to over 10,000 people, including underserved communities, diligent SM employees, medical frontline workers, and loyal delivery partners. The following are some of the beneficiaries and their partner malls:
- SM North EDSAis giving 100 pairs of World Balance rubber shoes to seniors from Graces Home for the Elderly in Quezon City.
- SM Megamall, The Podium, and SM Center Pasigchose delivery partners who will be recipients of 100 raincoats and rain boots.
- From SM Mall of Asia, 100 sets of care packages like face masks, face shields, Ensure milk, vitamins, supplements, and more, will be handed over to senior citizens within the community.
- SM Southmallchose SOS Children’s Villages as to receive various story and educational books.
- Metro Manila and Rizal malls chose several orphanages, namely: Associacion De Damas Filipinas, Bahay Aruga, White Cross Orphanage, and The Little Children’s Home to receive 100 toys and essential goods each, especially prepared by SM City Manila, SM City San Lazaro, SM City Sta. Mesa, SM City Taytayand SM Center Angono.
- In North Luzon, 100 Aeta families from Zambales and Tarlac will be given grocery packs by SM City Olongapo Downtown, SM City Olongapo Central, and SM City Tarlac; fishermen in Pangasinan will be handed with fishing supplies by SM City Rosales, SM City Urdaneta Central, andSM Center Dagupan; while select tricycle and jeepney drivers in Bulacan will be given 100 pairs of shoes by SM City Marilao, SM City Baliwag, and SM Center Pulilan.
- SM City Bacoorwill give 100 brail books to the Deaf & Blind Foundation Philippines.
- In the Visayas, SM City Cebuwill bring smiles to kids of Kythe Foundation with 100 toys; while SM City Iloilo will give 100 25kg sacks of rice to healthcare and peace & order frontliners. SM City Puerto Princesa on the other hand, will have 100 grocery bags to displaced tourism personnel.
- SM City Davaoand SM Lanang Premier will be handing out 100 farming tools to local farmers; while SM City Butuan will be giving 100 Fiesta Food Packs to Por Cristo Foundation, Inc.
‘Gift’ for your mental health. Aside from our physical health being at risk during a pandemic, our mental health is also affected due to the stress and anxiety these times bring. And since SM believes in the value of taking care of our mental health, Dr Gia Sison, MD DPCOM gave a ‘Call to Share’ talk during the virtual launch. Dr Gia Sison is a mental health advocate and co-founder of PH Leader Livestrong Foundation. Her talk centered on how to cope during this stressful time and still find hope in a better tomorrow.
There are 100 people who care. If there’s one thing that all Filipinos have in common, it’s our love and enthusiasm for music. While large gatherings may not be permitted this year, SM thrilled the crowd with a performance by the 3 Divas – Rahda, Frenchie, and Bituin Escalante – who were later joined by 100 artists, singers, and SM employees and stakeholders who sang during the virtual launch on September 16.
We may be in the midst of a pandemic, facing difficult times, and many of us being physically separated, but let us not forget what this season actually represents. To view the event, go to Watch SM on YouTube to see the celebration. Visit www.smsupermalls.com for additional information, and follow @smsupermalls on all social media channel
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