Young Filipinos, without a question, are dreamers. Despite repeated setbacks, they remain committed to their objectives and life goals, remembering the word “hataw” (doing your best). Consider the instance of Raphael Santiago, a 19-year-old multimedia arts student. Together with his friends, they just created a clothing brand, ROLEMODEL.
It is the time of a pandemic; a phase in their lives when the world is almost discouraging for the younger generation. Yet, this “boredom” is what drove Santiago to persevere. “I think my boredom is slowly transforming into a career,” he said.
“I realized that life is short. I wanted to start living my life to the fullest by achieving my goals and making my dreams come true. Luckily, my friends also had the idea of starting a clothing brand,” he added.
They pursued their love for style and life through an online business. It does not only serve as a source of income but also a source of inspiration for young Filipinos. ROLEMODEL conveys messages of inspiration, motivation, and encouragement.
Energy for life
As they continue to face the challenges of the new normal and prepare for the future, young Filipinos are determined to be more energetic than ever. To keep them active and focused all throughout the day, they need a drink that is hataw sa energy and hataw sa sarap.
“We recognize the role of the youth in our society and we hope to help them succeed through the energy and delicious taste of Sting. Their determination is truly admirable. It inspires us to continue producing beverages that help Filipinos to be stronger and more energized,” said Frederick D. Ong, president and Chief Executive Officer of Pepsi-Cola Products Philippines Inc. (PCPPI).
Sting, a product of PCPPI, the country’s exclusive PepsiCo beverage maker, is the ideal partner for any young Filipino’s mind and body. B vitamins, taurine, and ginseng extract are all included. Sting is available in PET bottles with a strawberry flavor in both 300ml and 330ml capacity.
Sting can be found in supermarkets, grocery stores, convenience stores, and sari-sari stores all around the country. Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Gatorade, Tropicana, Lipton, Mug, Premier, Milkis, and Aquafina are just a few of the well-known beverage brands that PCPPI manufactures exclusively in the Philippines.
PCPPI is committed to create a positive impact on society with programs focused on environmental sustainability, nutrition, education, and livelihood. For more information, visit www.pepsiphilippines.com.
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