In keeping with its pledges to take action on climate change, Globe today unveiled Climate Champions, a brand-new mobile game designed to motivate the company’s millions of customers to choose sustainable methods of consumption. Globe continues to promote climate education and action as a pioneer in sustainability and environmental, social, and governance (ESG) initiatives. The business uses gaming as a platform to encourage climate action through its smartphone game Globe Climate Champions.
Globe Climate Champions is a smartphone game that provides the Filipino population with helpful advice on how to lower their carbon emissions in daily activities. Players are challenged to reach the finish line as quickly as they can while having the opportunity to gain speed boosts by picking up rubbish along the way. I am so happy with this initiative of Globe because I acquired a lot of knowledge about what’s happening today. The discussion they did was such an engaging one and it is so informative, I am delighted with everything I learned. And I also enjoyed the mobile game, it is so fun to play and you can really learn from it.
Players can further shorten their run time if they select eco-friendly choices at the lifestyle quiz at the end of each round. They’ll also learn trivia on how to better care for the environment. More rounds played will unlock assorted prizes that encourage people to live a more eco-friendly lifestyle by shifting to digital transactions.
Climate Champion Game interface
The launch of Climate Champions is part of Globe’s commitment to the United Nations Sustainable Development Goals (UN SDGs), specifically SDG 13 on Climate Action, the United Nations Global Compact (UNGC) Principles, the Science Based Targets Initiative (SBTi) Business Ambition for 1.5°C, and the United Nations Framework Convention on Climate Change (UNFCCC) Race to Zero campaign. The Globe Group is also an early participant in the Race to Zero campaign, which drives its Net Zero ambitions.
“Responding to the risks and effects of climate change is a shared responsibility. This game aims to raise awareness on what actions contribute to caring for the environment,” said Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer.
Meanwhile, as esports continues to grow in the Philippines, Globe ensures that gaming becomes purposeful by matching games and gamers with relevant causes to support.
“We have always believed that gaming in the Philippines goes beyond gameplay. Globe Climate Champions empowers Filipinos to live sustainably by breaking down the long-term aspiration into short-term actions, all through a gamified experience that encourages conscious daily life changes,” said Ralph Aligada, Head of Globe Gamers and Esports.
The new Globe Climate Champions mobile game can be accessed through the New GlobeOne, GCash, and the KonsultaMD apps. Team Globe of Good brand ambassadors June Mar Fajardo and Kuya Kim Atienza are some of the first advocates to invite the public to play the Globe Climate Champions mobile game.
Encouraging the community to commit to sustainability
Coinciding with the Globe Climate Champions’ launch is Globe’s launch of the nationwide search for Globe Kali ‘Kada, which aims to look for citizens championing sustainable practice
“As we launch our nationwide search for Kali ‘Kada, we are sending the message that anyone with a true heart for the environment can be a champion for change. We are excited to help uncover a new breed of changemakers who will inspire others to commit to a more sustainable lifestyle,” said RG Orense, Globe Digital and Social Channel Strategy Head.
To lower its operational emissions, Globe has installed more than 8,500 Green Network Solutions around the country. In addition, it has converted 14 important facilities to renewable energy through Retail Electricity Supply Agreements (RESA) with renewable energy producers. Additionally, it makes investments in climate technology to provide its customers and staff with advancements that will allow them to take climate action. .
“As we continue to operationalize our climate action strategies and aggressively move towards our goal of Net Zero by 2050, we encourage our customers to contribute to caring for the environment in their own way. As part of our commitment to uplift Filipino lives, the Globe Group has committed to operate responsibly and help make the Philippines a livable and sustainable nation for generations to come,” adds Crisanto.
Visit the Globe website at www.globe.com.ph to discover more.
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