Food

ALL ABOUT BEEF plans to open five franchised stores this month

The All About Beef (main branch) restaurant in San Fernando, Pampanga is gaining recognition for providing genuine Australian beef, despite the abundance of steakhouses serving local steaks in the area. There are a variety of beef-based items on the menu, including beef shawarma, burger patties, nachos, spaghetti, and more. But its main selling point continues to be its infinite supply of Australian steak. Not every steakhouse can lay claim to it, though.

It uses fresh, never frozen, beef. In actuality, the grass-fed cows are fattened and butchered nearby. Furthermore, because Australian beef is among the best in the world, the Australian government closely monitors the entire process.

The restaurant is one of the five corporately owned businesses among the 17 brands owned by the D’ League group of companies. It is such a must try restaurant here in Pampanga for it doesn’t just serve delicious food but it is also authentic. You will surely love all their foods and the playfulness of its taste. It is one of my faves here in the place and it is also enticing to be back and try all their foods, especially their steak. It is so yummy and it has a tempting savory aroma with the touch of natural sweetness from the beef.

“We started last July (2022) but are currently building five branches – in Angeles City, Magalang, Mabalacat, Guagua, and Floridablanca. Our main strength is that we have our own logistics company thus we can expand anywhere in Luzon to provide our distributors and dealers. We have leads for expansion in Metro Manila, Cavite, and Laguna, and more”, CEO of D’ League group of companies Neil Angelo Sicat added.

The Man with a Mission

Before becoming the business giant that he is today, Neil started out as a humble siomai vendor with a three thousand pesos in capital.  In less than a month of studying the franchising business, he launched and franchised a food cart business and soon applied the concept to the milk tea business. He was able to capitalize success upon success until the Covid -19 pandemic disrupted everything.

With a heart to serve his countrymen, he organized CARed Pool Pampanga which mobilized private individuals to provide free transport services and food to frontliners. He also started a program for daily wagers- Pamisaupan Kapampangan, long before the concept of community pantry started.

“I needed a sustainable foundation that is why I launched D’ League group of companies so I don’t have to ask for donations, instead I can provide and sustain the foundation through the income of the different companies that we have.” Neil voiced.

Neil attributes his mental fortitude to being a former seminarian for eleven years. “People think when they enter the seminary it is for a purely spiritual purpose only, but the training is psycho-spiritual. It is more on psychological development, to see things in a positive way combined with spirituality,” he said. This mindset has enabled him to overcome challenges along the way and steer his business to greater heights of success.

Filling a Need in the Market

The CEO had a lightbulb moment after watching the Netflix series Start-Up in 2020. He established the D’ League group of businesses in 2021. It set itself apart from other businesses by offering a variety of services under one roof, including consulting, incubation, building, and marketing. Its objective is to regulate the quality and standards of non-outsourced services. It is essentially a corporation that offers solutions to any problems or potential problems faced by a franchisor.

The owner and distributor of Aussie Beef and a subsidiary of the D’ League group of enterprises, Thinkbizz Trading Corporation, is a member of the Associated of Filipino Franchisers Inc. (AFFI). Being an AFFI member has several benefits. The head honcho continued, “We had a bigger network, and via the partners and the tutelage of the founders and board members, we learnt the proper way to do franchising business.”

 

 

 

 

 

 

 

 

 

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