The Jollibee Group introduces its Joy for Tomorrow global sustainability initiative

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The Jollibee Group unveiled its Joy for Tomorrow Global Sustainability Agenda on March 16 of last year with the intention of reaffirming the organization’s dedication to ethical business practices.

Despite having made significant progress over the course of its 45-year history in a number of social and environmental projects, Jollibee Group is now deliberately integrating all of its sustainability initiatives into a more cohesive framework that unites the Jollibee Group community, including its employees, business partners, suppliers, vendors, and other stakeholders, toward a set of common sustainability goals.

With Joy for Tomorrow, Jollibee Group continues to uphold its commitment to its objective of giving the joy of eating to everyone, while also understanding that this mission extends beyond the current generation of customers and stakeholders. The business is aware that in order to contribute to a more sustainable future for people and the environment, it must make use of its worldwide scope, resources, and experience.  

“Our challenge in Jollibee Group is how to sustain our success while creating positive impact to our society and planet. As one of the fastest growing restaurant companies in the world, and with our vision to become one of top companies in our industry, we recognize that we have a significant role and responsibility in impacting positive change,” said Jollibee Group President and CEO Ernesto Tanmantiong.

The Joy for Tomorrow Sustainability Agenda centers on three pillars namely Food, People, and Planet. These pillars consist of 10 focus areas: Food Safety, Food Quality, Nutrition & Transparency, Employee Welfare, Farmers Livelihood, Community Support, Good Governance, Packaging & Recycling, Waste Reduction, and Energy & Water Efficiency. Each focus area sets goals and initiatives that contribute and align to the United Nations Sustainable Development Goals (UN SDGs).

According to Jollibee Group Chief Sustainability and Public Affairs Officer Pepot Miñana, Joy for Tomorrow serves as the company’s roadmap for achieving the triple bottom line of people, planet, and profit.

“It’s a call to action for everyone in Jollibee Group, amid the pursuit of our sustainability pillars of Food, People, and Planet. It is our commitment to future generations to preserve and improve natural resources from which they can benefit,” Miñana said.

Serving food that people trust

Jollibee Group prioritizes food safety and quality to maintain the trust of its customers worldwide.

In 2022, the company conducted over 15,000 Food, Service, and Cleanliness (FSC) Audits across its stores worldwide, while over 125,600 online training hours were devoted to Food, Service, Cleanliness & Condition. Moreover, 100% of its stores, commissaries, and logistics facilities have undergone rigorous Quality Management audits. The group also achieved a global Net Promoter Score of 82, exceeding industry benchmark of 50, showcasing customer satisfaction and loyalty for the various brands.

Helping make people’s lives better

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Jollibee Group recognizes the invaluable role in fostering an inclusive work environment for its employees, partners, farmers, and communities.

In 2022, women made up 59% of management positions and 51% of the total workforce. Through training courses on Unconscious Bias, Inclusive Leadership, and Anti-Discrimination, the company educates its employees on the value and benefits of a diverse and inclusive workplace. As a measure of high employee engagement, the group achieved the 70thpercentile of Gallup’s Q12 percentile ranking.

Outside of the organization, Jollibee Group Foundation’s Farmer Entrepreneurship Program (FEP) has enabled over 700 smallholder farmers across the Philippines to deliver their produce directly to Jollibee Group. Today, the white onions, green bell peppers, tomatoes, calamansi, ginger, and other vegetables that the company uses in Jollibee, Chowking, Greenwich, and Mang Inasal products come from FEP farmers.

Treating the planet responsibly

In terms of environmental sustainability, Jollibee Group focuses on the key areas of packaging and recycling, energy, water, and waste.

By the end of 2022, Jollibee Group manufacturing sites in the Philippines achieved 21% reduction in energy use ratio, 23% reduction in water use ratio, and 38% reduction of waste, with almost 50% of waste now being recycled versus the company’s 2020 benchmarks. On the store level, each solar panel installed reduces about 3-7% of consumption form the grid.

Progress over perfection

“We understand that assessing our impact is a continuous process of ambition and refinement. We will track the success of our strategies over the coming years, and periodically review our material topics and stakeholder engagement process. We will set agile goals and targets to help us significantly impact society and the environment in more meaningful ways,” Tanmantiong said.

To make sure that its business operations are in line with the sustainability goals, the Jollibee Group established an Environmental, Social, and Governance (ESG) Council in addition to creating a unit devoted to sustainability and adding a Chief Sustainability Officer to its Executive Team.

“Our Global Sustainability Agenda represents our belief system in conducting business more ethically. As a global food company, we are responsible and deliberate with our actions and their impact, and we are making our sustainability measures the way of the future,” added Miñana.

Visit https://jollibeegroup.com/sustainability/ to learn more about the sustainability agenda of the Jollibee Group.