Benj Pangilinan, a Filipino singer-songwriter, is the newest recording artist to be signed to Sony Music Entertainment this year. The label is home to some of the greatest bands in the nation, including P-Pop dynasty SB19 and the multi-awarded band Ben&Ben.
The track serves as his official single under the international record label, and is co-produced by Grammy-nominated Xerxes Bakker (Imagine Dragons, Snoop Dogg). The rising star has demonstrated immense promise with the release of “LOVE, THAT’S RARE.”
A music video created by Filipino director Gilb Baldoza, who has produced noteworthy work for other recording artists like Julie Anne San Jose and Rico Blanco, is released alongside the electro-pop ballad. Benj and his sister Hannah came up with the core concept of the film’s graphics.
“We wanted to try our best to tell a story that made people see a different side of Love and all that it brings,” the alt-pop prodigy explains. “Working with Direk Gilb was super fun. His energy is infectious. I learned so much from him on the process of what it takes to create a short film.”
Despite coming from a lineage of well-respected entertainers, Benj Pangilinan wants to be known for bringing his personal stamp to his own art. Not worried about what other people think, the multi-hyphenate artist is keen on redirecting his focus on making music that represents his own vision.
I’m not trying to impress anyone,” he admits. “I guess I just try to focus on being as authentic as possible to shine His light on others.”
Sony Music Entertainment will release the “LOVE, THAT’S RARE” music video on YouTube on July 7, 2023 (a Friday), at 7 p.m. View it here.
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