Through 2,200 sari-sari shops and carinderias around the NCR, Coca-Cola Philippines is expanding its PET plastic bottle recycling program

Almost 2,200 sari-sari establishments and carinderias in Metro Manila now accept empty PET bottles for recycling from customers. In addition to extending the life of these bottles, the Tindahan Extra Mile (TEM): Balik PET Bottle Program of Coca-Cola Philippines and Basic Environmental Systems and Technologies, Inc. (BEST) provides cash incentives for store owners.

Promoting environmental sustainability while earning incentives

How does this operate? Empty bottles and cans can be easily dropped off for recycling at TEM collection boxes, which are placed in front of sari-sari stores and carinderias. PET bottles are weighed at each store after collection, and the results are entered into the store owner’s bXTRA app account. Retailers receive points based on how many bottles they buy in a given month, which they may then redeem for cash back. Customers have the option to cash out their points or use them to purchase Coca-Cola goods and items.

“Malaking tulong sa amin ‘tong programa, kaya salamat talaga sa Coca-Cola. Kumikita na kami, nakatutulong pa kami sa kalikasan (We are grateful to Coca-Cola because this program is a big help to us. We are earning while also helping the environment),” said Carolina Catimbang, a store owner in Brgy. West Bicutan. 

When asked about her inspiration in joining the TEM Program, Lolita Repia, another store owner, shared, “Ang naging inspirasyon ko sa pagsali sa programa ay ang pag-recycle. Ginagawa ko na ‘yun dati pa, nagbebenta ako ng mga bote sa junk shop (My inspiration for joining the program is recycling. I’ve been doing that for a while; I sell bottles directly to junk shops). 

“Pero ngayon, mas excited akong gawin ito dahil alam kong ‘yung mga bote na kinokolekta ko, magiging bote ulit. Masaya akong nakakatulong sa kapaligiran (But now, I’m more excited to do this because I know that the bottles I collect will become bottles again. I am happy to contribute to the environment), she added. 

Inspiring collective action toward recycling 

“Noong una sinasabihan namin ‘yung mga bumibili dito na kapag bumili sila ng Coke products, itapon nila ‘yung PET bottles sa bins. Ngayon, automatic na, eh (At first, we used to tell our customers that when they buy Coke products, they should throw the PET bottles into the bins. Now, it’s automatic),” shared Catimbang who noticed the easy cooperation of their customers in their recycling efforts. 

“Kahit ‘yung jeepney drivers na customer namin, ‘yung trash nila, minsan sila na rin nagkukusang maglagay sa bins. Kaya minsan nagugulat ako, ang dami na (Even the jeepney drivers, who are our customers, willingly put their trash in the bins. That’s why sometimes I get surprised that our bins are filled with empty bottles),” she added. 

For PASCO National President Elilyn Gadia and National Treasurer Emma Alvarez, the TEM Program help adults become better examples to children. “Dapat nakikita ng mga bata sa mga magulang nila ‘yung pag-segregate ng basura at paglilinis ng kapaligiran. Natutuwa kami ‘pag may nakikita silang PET bottle sa daan, pinupulot nila (Children should see their parents segregating waste and cleaning their surroundings. We are happy to see children picking up empty bottles on the road). 

Gadia and Alvarez said they are happy to see TEM Program members growing with the help of Coca-Cola Philippines, especially as sari-sari stores and carinderia owners continue to recover from the income loss during the height of the COVID-19 pandemic. 

For 2024, Coca-Cola Philippines announces that it is expanding the Tindahan Extra Mile program to 2,400 stores.  

“We are one with Coca-Cola Philippines in ensuring that our bottles can have many lives by bringing our collected PET Bottles from Sari-Sari Stores to PETValue Philippines, a first of its kind,” said Jan Vincent Mercado, Senior Vice President for Business Development of BEST. “Our commitment to sustainability and waste innovation comes full circle through this partnership. Indeed, it is refreshing to walk the talk in circularity,” he added. 

In September 2023, Coca-Cola Philippines launched its consumer engagement program, ‘May Ikabobote Pa’, to educate, inspire, and engage more consumers to return their empty bottles and cans so they can be recycled and turned into new materials. Through this, the company hopes to inspire behavior change among consumers and empower like-minded organizations and communities to continue working together to prevent plastic waste from ending up in places where they are not supposed to be. 

In an effort to promote the circularity of plastic packaging, Coca-Cola Philippines unveiled new PET bottles that are entirely recycled. Wilkins Pure (500ml), Sprite (500ml), and Coca-Cola Original (190ml) are currently carrying this innovative container. Since these bottles may be recycled numerous times, less virgin plastic is produced and utilized overall.

Through the Coca-Cola Sustainability Hub, customers can find the closest collection locations and learn more about Coca-Cola Philippines’ recycling programs.