Entertainment, Lifestyle

Enchanted Kingdom: Promoting travel and providing top-notch service

During the CALABARZON tourist Excellence Appreciation 2023, which took place in the Twin Lakes Hotel in Laurel, Batangas, last January, the Department of Tourism honored Enchanted Kingdom—the first and only world-class theme park in the Philippines—for its significant contribution to the travel and tourist sector.

 Along with Local Government Units (LGUs), partner National Government Agencies (NGAs), private tourism businesses, the academic community, media partners, institutional partners, and well-known locals, Mario O. Mamon, Chairman and President of EK, and Dr. Cynthia R. Mamon, COO, accepted the award.

“This recognition is an affirmation that Enchanted Kingdom is in the right direction towards our vision to be a world-class integrated attractions destination in Asia, and as the Philippine leader in wholesome family leisure and entertainment,” said COO Dr. Mamon.

Dr. Mamon, an advocate of tourism in Laguna, is also the president of Laguna Tourism Council Philippines. “EK is committed to contribute to the growth of the tourism industry. It is our mission to create and provide magical experiences and memories that last a lifetime, both for our domestic and foreign guests,” Dr. Mamon furthered.

EK’s Learning and Development Manager, Pauline C. Barreiro also received an award for her participation as a trainer for the Filipino Brand of Service Excellence (FBSE) Training program for 2023. Currently, 90% of Enchanted Kingdom’s Cast Members (employees) are FBSE trained. “The FBSE Training Program has deepened our appreciation of the culture of service excellence in the Philippines. In EK, all cast members take the Filipino Brand of Service Excellence to heart as we greet every guest with a passionate Mabuhay, magical day!,” shared Ms. Barreiro.

The Laguna government also recognized EK last year for bringing in the most same-day visitors in 2022. According to DOT’s most current Regional Distribution of Overnight Travelers data, the City of Santa Rosa, where EK is located, recorded 40,188 overnight foreign travelers and 92,728 overnight domestic travelers.

Famous Laguna delicacies were on display at the One Town, One Product (OTOP) Hub, which EK and DTI Laguna built in 2022. The Pugad Shop at EK’s Cultural Village zone also featured gift packs of coffee and tea, as well as locally made bags and accessories. AGILA the EKsperience, the first and only flying theater in the Philippines that honors the splendor of Philippine travel destinations, goods, and people, is also housed at EK. Enchanted Kingdom has been actively promoting travel and local goods for the past 28 years.

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