Toyota Motor Philippines honors the exceptional achievement of its dealer network in 2023

During the mobility company’s annual Dealer Conference, Toyota Motor Philippines (TMP) honored its dealership network and acknowledged its top-performing outlets in 2023 with the Toyota Dealer Awards.

In order to win its 22nd consecutive Triple Crown—being the top seller of passenger cars, commercial vehicles, and total sales—TMP recognized the critical role the dealer network played. Additionally, TMP expressed gratitude to the dealers for meeting customer mobility needs and exceeding 200,000 car sales in the previous year.

“Last August, we celebrated our 35th year anniversary here together with the Chairman of Toyota Motor Corporation, Mr. Akio Toyoda,” said TMP Chairman Alfred V. Ty in his address to the dealers. “While Chairman Toyoda acknowledged the Philippines as among Toyota’s Top 10 global markets, he made it very clear that his greatest wish is for Toyota to be number one in the HEARTS of every Filipino.”

“As Chairman Toyoda declared in Toyota’s new vision—we will invent our path forward together. He also advised us that while we must aim high, we must also care deeply—about people, society, the economy, our environment, the future and about creating cars and services that truly bring happiness to all.”

TMP Chairman Alfred V. Ty was joined by Vice Chairman David Go, President Masando Hashimoto, Executive Vice President Jing Atienza, and Senior Vice President Masahiro Haoka in honoring the top performing dealers.

 The awardees who received major awards this year are:

President’s Award of Excellence

Large Business Division – Toyota Marilao, Bulacan, Inc.

Medium Business Division – Toyota North EDSA

Small Business Division – Toyota Subic, Inc.

President’s Customer Satisfaction Cup of Excellence

Toyota Marilao, Bulacan, Inc.

President’s Value Chain Award of Excellence

Toyota Balintawak, Inc.

Aside from these major awards, TMP also recognized winners of Toyota Dealer Achievement Award for Overall Performance, Toyota Dealer Award of Excellence and other special awards.

Newly appointed TMP President, Masando Hashimoto, also addressed the dealers, recognizing Team Toyota Philippines’ commitment in promoting mobility for all.

“Congratulations everyone for a job well done. As ONE TEAM, we made 2023 one of our most historic years ever,” Hashimoto said. “I believe we are in a good position to help define and create the future of mobility in the Philippines.”

TMP also honored the diligent Marketing Professionals (MPs) and Service Advisors (SAs) of Team Toyota Philippines for their contributions to TMP’s Milestones. Toyota Outstanding Performers in Sales and Service (TOPS) presented these high-achieving MPs and SAs with awards. The following achievers received recognition:

TOPS Finest Marketing Professional of the Year – Pamela Jaloro Santos of Toyota Valenzuela, Inc.

TOPS Finest General Job Service Advisor of the Year– Rodrigo Calimlim Bauzon of Toyota Dagupan

TOPS Finest Body and Paint Service Advisor of the Year – Shala Boquirin Suan of Toyota Pasig

“The road to becoming a TOPS awardee had not been an easy one, but your persistence in overcoming all the challenges that come with it had brought you this far,” TMP Vice President for Value Chain and Customer Experience Operations, Mike Masamayor, said.

“It is my earnest hope that you continue to be an inspiration to those around you and remain steadfast in delivering more heart-touching experiences to our customers at the same time.”