As it celebrates its fifth anniversary, InLife Sheroes highlights Filipino women and introduces the InLife Sheroes Awards

In an afternoon event celebrating its accomplishments over the past five years, InLife Sheroes put a spotlight on women under the direction of Executive Chairperson and InLife Sheroes primary mover Nina D. Aguas and InLife Dreamweaver, Megastar Sharon Cuneta.

Other performers were stand-up comedian Nicki Morena, multi-talented performer Aryn Cristobal, and veteran actress, singer, and comedian Mitch Valdez. Ms. Cuneta was not the only one who performed. The event was presented by KaladKaren, a versatile comedian. It was such a spectacular event to witness these powerful women advocating a program with their fellow women. As we commemorate the 5th anniversary of Inlife Sheroes, graced by these amazing women during the event, we are greatly astonished at how Inlife Sheroes has continued their legacy over the years. The event was filled with joy and admiration from all the people that had been there, as they also received their awards, and they all shared what more Inlife Sheroes has in store for all of us.

Ms. Aguas recalled how from a goal of reaching one million Filipino women three years after its inception in 2019, InLife Sheroes, now 5 years old, has reached more than 6.5 million Filipino women through various on-ground and online activities.

“InLife Sheroes will reach out to more Filipino women so that they become empowered through financial education and inclusion. This will be done through various digital/online and on-the-ground initiatives nationwide coupled with partnerships with various like-minded organizations.”

InLife Sheroes, InLife’s flagship program for women empowerment, was established in partnership with the  International Finance Corporation, a member of the World Bank Group. It aims to reach out to the relatively untapped segment of the women in the Philippines, especially women entrepreneurs who need life and health protection as well as financial solutions to expand their businesses. InLife Sheroes’ four focus areas are financial literacy, health and wellness, women-specific solutions, and access to social and business networks.

In order to exemplify these, InLife forged strategic partnerships with like-minded organizations such as the Philippine Business Coalition for Women Empowerment, the University of the Philippines – Manila’s Mu Sigma Phi, I Can Serve Foundation, Imaginable Impact, For The Women Foundation, Connected Women and major hospitals in the country among others, aside from its bancassurance partner UnionBank of the Philippines, associate Insular Health Care, and social commitment arm Insular Foundation, Inc.

Recently, InLife launched a critical illness life insurance plan called Resilience Female Cancers, aimed at providing coverage for women who would suffer from nine kinds of cancers such as: breast, ovarian, cervical, and endometrial cancer; uterine sarcomas, malignant mixed mullerian tumors, malignant germ cell tumors, fallopian tube cancer and leiomyosarcomas.

Meanwhile, Ms. Cuneta, a Shero herself, launched a video series on her YouTube channel, with the first episode discussing the importance of choosing a healthier lifestyle and preparing for the financial impact of health emergencies.

InLife also introduced the InLife Sheroes Awards at the anniversary event on March 12 at the Manila Peninsula’s Rigodon Ballroom. The Awards Program will recognize and honor Filipino women who exemplify the four pillars of InLife Sheroes: leaders in business whose goods and services cater to the needs of women, champions of financial education, and advocates for physical and/or mental health and wellness. Nominations must be emailed to [email protected] between March 12 and August 15, 2024, and must include a 500-word summary of the nominee’s efforts and causes on her profile.

Go to https://www.inlifesheroes.com/ for additional details about the InLife Sheroes.