The highly sought-after International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Excellence Award for the Best Retail Visual Merchandise Display category was won by Enchanted Kingdom, the first and only world-class theme park in the Philippines, at the IAAPA Honors 2024, which were held last March 3 at The Venetian Resort in Las Vegas, Nevada, USA. The IAAPA Honors 2024 recognized “innovative contributions that have propelled the global amusement and attractions industry forward.”
The leading international trade association for the amusement and attractions sector is the International Association of Amusement Parks and Attractions (IAAPA). IAAPA, which has its headquarters in Orlando, Florida, USA, has been around for more than a century and counts all major international players in the industry as members, including Disney, Universal Parks, and Enchanted Kingdom. Leading industry suppliers, consultants, and individual members from more than 100 countries around the world are also included in the organization.
“This award further fuels our aspiration to be a world-class integrated attractions destination in Asia-Pacific. Gearing toward our 30th anniversary next year in 2025, we are committed to deliver new, fresh and innovative attractions and experiences to all guests as we consolidate and firm up our position as the Philippine leader in wholesome family leisure and entertainment and the pioneer world-class theme park in the country,” shared Mr. Cesar Mario O. Mamon, EK Chairman and President.
EK’s official entry, “Eldar’s Specialty Shoppe”, is the flagship retail store featuring EK’s homegrown jolly and wise Eldar the Wizard. “This dainty crown jewel of a shoppe infused a lot of elements arousing the interest of deeply curious millennials, the incredibly tech-savvy Gen Zs, and all other guests across various generations,” said Ms. Cherina S. Consunji, EK’s Head of Merchandise.
Characters from EK’s original production, The Enchanted Kingdom Story Musicale, which stars Eldar the Wizard and the twin princesses of Enchanted Kingdom, Princess Victoria and Princess Madeline, are also on display in the specialized shop.
Visit https://www.enchantedkingdom.ph and EK’s official social media pages @enchantedkingdom.ph for Facebook and Tiktok, and @ek_philippines for Twitter and Instagram to learn more about the Eldar’s Specialty Shoppe and forthcoming events at EK.
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