Iskaparate.com core team, industry partners, and media representatives in a commemorative photograph, marking a significant milestone of the platform.
A team from ConnectSys, Iskaparate’s ecosystem provider, led an interactive online purchase demo for media representatives and industry partners to get a firsthand look at the platform during the press launch of Iskaparate.com on October 15, 2024, at Overdoughs Café in Ayala Malls Circuit, Makati.
The occasion, which was intended to present Iskaparate’s characteristics and advantages, was a significant occasion for the platform as it formally entered the online market. The demonstration included a comprehensive overview of the website, covering product showcasing, e-commerce functionalities, and the purchasing process that was initiated with an e-gift certificate. In addition to an open discussion on the platform’s general functionality, attendees interacted with the demo through interactive navigation.
I really enjoyed the event; it helped the local and small business entrepreneurs to widen their reach. It is also essential to acquire more skills to innovate and foster their business. Through the event, we got a demo of how the whole process works, and everyone enjoyed the event. It is such a great relief knowing what they launched is such a convenience, not just for the sellers but also for the customers. That’s why it is also important that we value our very own products and support the small and local businesses here in our country.
Media representatives and Iskaparate partners from various organizations participate in the platform’s online demo, exhibiting customers experience with hands-on guidance in website navigation.
The event began with a warm video message from Iskaparate Founder Joey Bermudez, sharing the journey of Iskaparate from having a community of 33 entrepreneurial mothers to partnering with 3,000 fully vetted sellers. He highlighted. “Iskaparate.com was born during the darkest days of the COVID pandemic when micro and small entrepreneurs lost their physical stores to the brutal lockdowns. We then created an online platform that would allow these entrepreneurs to resume their businesses.”
Attendees included a mix of media professionals and industry partners eager to see how the platform could potentially impact and transform the digital commerce landscape for micro, small, and medium enterprises (MSMEs) in the Philippines.
In the modern era when a unique driving force can define the success of an online platform, Iskaparate.com made a strong impression with its mission to empower small business owners. In her talk, DTC Promos Inc. President & COO Marissa Dames emphasized its passionate goal, “We share a vision to support the growth of MSMEs.”
On the left, Iskaparate President & COO Josefina Rojo-Natividad shares the platform’s growth since formation. On the right, DTC Promos Inc. President & COO Marissa Dames discusses features that set the platform apart from others.
On the other hand, Josefina Rojo-Natividad, President & COO of Iskaparate, shared the progressive growth of the platform, “Iskaparate started as a B2C [platform], but now, we are proud to showcase that our website already features B2B, offering grocery items and personal care products. This would benefit the sellers we have whose products are not able to sell because of competition.”
Using an e-gift certificate, the demo walked participants through the entire buying process, from selecting products to completing transactions. This hands-on demonstration allowed the attendees to explore different aspects of the platform in real time. This feature of the launch allowed for an in-depth understanding of how the platform operates from a customer perspective.
Iskaparate.com, while initially conceived to support micro, small, and medium enterprises (MSMEs), has now extended its offerings to include larger businesses and B2B companies. With a wide range of e-commerce tools, vendors of all sizes can list and manage their products, handle transactions, and engage directly with consumers on a trusted, efficient platform. The team emphasized that this expansion is designed to help businesses adapt to the digital age while remaining competitive in an increasingly globalized market.
Iskaparate.com’s primary goal of empowering Filipino business owners, especially MSMEs, by providing them with the resources they need to successfully traverse the e-commerce industry was further explained during the event. Iskaparate aims to make online selling accessible to companies that might lack the funds or know-how to set up their own e-commerce systems by offering a multi-vendor platform that levels the playing field.
From left, Iskaparate team Beck Llaneta and Josefina Natividad and Louise Sarrah Uy of Suy Sing engage in a conversation after the event.
A multi-vendor e-commerce platform called Iskaparate.com was created to support and empower micro, small, and medium enterprises (MSMEs). Larger organizations and B2B companies are now included, enabling resellers to purchase in bulk at discounted rates and resell them with healthy profit margins.
To learn more, go to www.iskaparate.com.
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