Coca-Cola Philippines and the Bacolod City Environment and Natural Resources Office (BENRO) collaborated to promote the collecting and segregation of PET plastic bottles during the 45th Masskara Festival, which took place in Bacolod City, Negros Occidental, from October 11–27, 2024. The beverage firm facilitated the collecting and sorting of used PET bottles, educating festival attendees about appropriate waste management methods in collaboration with Yuhum Foundation, the festival organizer, and Basic Environmental Systems and Technologies, Inc.
Coca-Cola Philippines urged festival goers to dispose of their empty PET bottles at the Coca-Cola bottle counter and The Tindahan Extra Mile (TEM) exchange booths at the Bacolod City Government Center (BCGC) in order to promote bottle collection and segregation. In order to take part in other games and activities, attendees also traded empty bottles.
One of the highlights was the MassKara mask-making contest, where festival-goers cast their votes for the Best Recycled Mask on display using bottle caps. Artisticrew was named the grand winner, while Bacolod City College and the Negrese Artist Circle received consolation prizes for their participation.
Additionally, attendees took part in the “Dunk, Not Junk” shooting hoops game. As they showcased their shooting skills, players had the chance to win a variety of Coca-Cola merchandise and other exciting prizes.
Coca-Cola Beverages Philippines Inc. ‘s (CCBPI) flagship nationwide collection program, “Tapon to Ipon: Basta Klaro, Panalo!” featured a pop-up collection booth. In its second year at the MassKara Festival, Tapon to Ipon encouraged attendees to drop off used clear PET plastic bottles of any brand, allowing them to win prizes.
During the festival’s closing program, Ruby Biro, Senior Franchise Operations Manager of Coca-Cola Philippines, commended all the local barangays and partners who helped make the waste management effort a success. She underlined how crucial it is to involve the community and how festival attendees may celebrate while having a beneficial environmental impact.
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