The world’s best-selling gin manufacturer, Ginebra San Miguel, celebrated the 190th year of its flagship brand by announcing Asia’s Limitless Star Julie Anne San Jose as the 2025 and 34th Ginebra San Miguel Calendar Girl. The media and other guests attended the launch, which took place at the Diamond Hotel in Manila.
The epithet ‘Asia’s Limitless Star’ was bestowed upon Julie Anne San Jose, a Filipina singer, songwriter, actress, host, instrumentalist, and television personality, for her almost endless array of skills. Julie Anne has consistently reinvented herself for her fans since 2005 by adhering to her artistic vision and succeeding in a cutthroat industry with her enthusiasm and “never-say-die” character, just like Ginebra San Miguel has endured changing times and stayed relevant to customers.
It was such an awesome event. We enjoyed everything, including the scrumptious food, great performances, and of course the revelation of their newest calendar girl of the year. Julie Anne truly deserves to be this year’s calendar feature, as she carries on her grace and firmness that really define the brand. I’m also glad to meet her and have her insight regarding this opportunity.
“Her dedication to her craft and resilience in the industry mirrors Ginebra San Miguel’s 190-year legacy of excellence, making her the perfect choice for our next Calendar Girl,” says GSMI Marketing Manager Ron Molina.
With Obra Maestra (Masterpiece) as the theme for the 2025 calendars, the multi-awarded singer brings to life six visual compositions, creating a stunning collection of timeless masterpieces.
“For 190 years, Ginebra San Miguel has crafted masterpieces in every bottle, offering only the finest in distilled spirits. Our next calendar continues to uphold GSMI’s heritage of excellence with a tribute to classic art, reflecting the same dedication to quality craftsmanship that has made our gin popular and loved by many since 1834,” Mr. Molina added.
A staple in Kapuso musical and variety shows with her show stopping song and dance numbers, Julie Anne San Jose is currently the judge of The Voice Kids Philippines and the host of singing competition The Clash.
JULIE ANNE IN OBRA MAESTRA
Ginebra San Miguel has always been known for its iconic label by National Artist Fernando Amorsolo. In this first layout, she embodies the courage and determination of a fearless Filipina ready to face any challenge.
Inspired by this timeless masterpiece, Julie Anne is portrayed as a muse and goddess, showcasing her artistry and elegance in five other classic artworks.
Dressed in white, the second layout depicts Julie Anne as “Galatea,” Pygmalion’s sculpture of his ideal woman brought to life by Aphrodite. This symbolizes creativity and passion in art, much like how GSM Blue Flavors can be creatively mixed and matched to create a unique and personalized drink.
The third layout features the Grape Escape cocktail mix, “Paris Opera Terpsichore,” showcasing Julie Anne as the muse of lyric, poetry, and dance. Julie Anne is truly elegant in this layout, just like how premium and sophisticated Primera Light Brandy is.
In the fourth layout, Julie Anne is portrayed as “Diana,” the huntress, symbolizing independence and strength. Showcasing Kula Orange Fizz cocktail mix, Julie Anne is sure to ignite a bold new strength to Vino Kulafu drinkers. Julie Anne felt a particular connection to this layout among all the layouts. “Aside from having an earthy set-up because I’m a nature lover, the bow and arrow in this layout resonate with me as an artist. It symbolizes my constant pursuit of improvement, my quest to explore new horizons and the world further.”
In the fifth and sixth layouts, Julie Anne embodies the timeless beauty of “The Birth of Venus” and “La Grande Odalisque.” Symbolizing beauty, grace, and quality, these iconic paintings invite consumers to savor the refined taste of GSM Premium Gin and Antonov Vodka, respectively.
As in previous years, the 2025 Ginebra San Miguel calendar features a QR code that consumers can scan using their smartphones to watch and learn more about Julie Anne’s signature cocktail mixes using Ginebra San Miguel products.
The new face of Ginebra San Miguel is also a certified gin enthusiast, with gin & tonic as her go-to cocktail. Julie Anne’s connection with Ginebra San Miguel is also deeply rooted in her personal history. “Growing up, I always saw my lolo drink Ginebra San Miguel. Ginebra has always been part of our lives for every gathering, whether Christmas, birthday parties, or just a simple celebration.”
As the new muse of Ginebra San Miguel, Julie Anne aims to inspire women and fans alike with her ‘ganado’ and ‘never-say-die’ attitude. Her journey demonstrates that success is built on hard work, passion, and resilience. She is truly a limitless icon who motivates others to pursue their dreams, embrace their individuality, and unlock their creative potential.
THE GINEBRA CALENDAR TRADITION
A significant aspect of GSMI’s past and a longstanding custom is the Ginebra San Miguel Calendar Girl. Models, TV and film actresses, and beauty queens who have achieved success in their various industries have graced the Ginebra San Miguel calendar since its beginning in 1988. Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Pia Wurtzbach (2019), Miss Universe 2015, Sanya Lopez (2020), Christelle Abello (2021), Chie Filomeno (2022), Yassi Pressman (2023), and Heaven Peralejo (2024) were listed among them.
Ginebra San Miguel, the best-selling gin in the world, is made by GSMI. Other high-quality distilled spirits from GSMI include Gin & Tea, Ginebra San, GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, and GSM Blue Lychee Martini. Archangel Reserve Premium Dry Gin, Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Freedom Island Light Rum, Primera Light Brandy, and Vino Kulafu, the top Chinese wine in the Philippines.
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