(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline
Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch
the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship.
As SM Supermalls and Viyline Media Group, led by vlogging power couple Viy Cortez and Cong TV, team up to encourage local entrepreneurs through the Viyline MSME Caravan, get ready for an exciting partnership.
This year-round program, which will launch at SM City Bataan on January 22–29, 2025, will highlight goods and services from MSMEs while utilizing the enormous influence of leading Filipino vloggers to increase their visibility.
(L-R): Viyline Media Group Marketing and Advertising Manager Karol Louie Manalac, Viyline
Media Group General Manager Rolando Cortez, Viyline Media Group Chief Executive Officer
(CEO) and content creator Viy Cortez-Velasquez, and SM Supermalls Assistant Vice President
for MSMEs Royston Cabunag at the Memorandum of Agreement Signing Ceremony in November 2024.
With a commitment to supporting local businesses, SM Supermalls is providing prime venues for the caravan across its nationwide locations. Following the success of the Team Payaman Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.
“Our goal isn’t just to give MSMEs a space—it’s to actively support them with influencer-driven promotions that connect them with their target audiences,” shared Viy Cortez.
The Viyline MSME Caravan at SM City Bataan is just the beginning, with future stops planned at various SM malls nationwide, ensuring that MSMEs across the country will have the chance to participate. This event is not only a business opportunity but also reflects the growing partnership between influencers, businesses, and large-scale mall operators like SM Supermalls.
The caravan’s first stops include:
- SM City Bataan: January 22-29 #ViyLuckyinBataan
- SM City Baguio: February 19-25 #ViyInLoveInBaguio
- SM City Dasmariñas: March 26-April 1 #ViynibiniSaDasma
Influencer meet-and-greets, entertaining games with your favorite Key Opinion Leaders (KOLs), and exclusive local discoveries from participating MSMEs are just a few of the fascinating activities that each event promises to offer. Don’t pass this up!
Keep checking out for the upcoming Viyline MSME Caravan schedule, which will be held at an SM Supermall in your area. Visit www.smsupermalls.com or follow @SMSupermalls on social media for the latest information. Let’s support Filipino business owners together! #SMForMSMEs
Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at [email protected] with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!
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