Universal Robina Corporation (URC), a snack and beverage manufacturer, shared and celebrated happiness with its partner foundations as it ushered in the new year. To provide children with an enjoyable movie-screening experience, URC organized its “Share-lebrate Joy UR Way” event in partnership with Robinsons Supermarket and Metro Supermarket.
Through a variety of entertaining events, unique presents, and an exciting movie showing at the Ayala Center in Cebu and the Opus Mall in Quezon City last January, URC delighted children from SOS Children’s Village, Norfil Foundation, and its partners, Grace to Be Born and the House of Refuge.
Before the screening started, the kids were invited to join the energizing Hot Potato Hustle game, and to happily dance with URC’s adorable mascots – Goodday Gogo in Cebu, Goodday Ori, and Cloud 9 Captain Choco in Manila.
Then, it was time to watch Mufasa: The Lion King, a movie which traces the origins of Simba’s father in the Lion King. The movie captured the kids’ imagination with its colorful cast of characters and catchy tunes. Of course, they rooted for the titular character as he goes on a heroic journey from lost cub to the brave lion king that many know and love.
When asked about their favorite character in the movie, Mufasa was the hands-down favorite. “I loved how Mufasa values his home and family so much,” said Kurt, one of the young kids in attendance. This was echoed by other kids like Zyra, who praised Mufasa for being “very brave and strong, and defending his friends and family all the time.”
URC surprised guests from the foundations with URC goodies
As the children avidly discussed the film with their guardians and one another, the noises of joy filled the movie theater’s corridors. Additionally, they were given goodie bags including C2, Goodday, Cloud 9, and other ready-to-drink beverages, as well as URC’s delectable snacks and beverages, including Jack ‘n Jill Knots, Jack n Jill Roller Coaster, and Jack n Jill Nips.
URC executives, including URC President and CEO Irwin Lee (second row, third from left), were in attendance during the Share-lebrate Joy held in Opus Mall.
Through its events, URC hopes to provide guests with enjoyable and unforgettable experiences in addition to pleasing them with delicious culinary options. URC aims to give back to communities and provide them with memorable, joyous experiences through initiatives like “Share-lebrate Joy UR Way.”
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