Toyota Motor Philippines opens its 74th dealership, making it easier to serve the mobility needs of customers in Northern Luzon.

From L to R – TMP Executive Vice President of Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Dagupan Group Chairman Juanito Ong Jr., and Toyota Dagupan Group President Rene So
The opening of the Toyota dealership in Ilocos Sur was recently announced by Toyota Motor Philippines (TMP) and Toyota Dagupan City Inc.
The recently opened dealership, which is situated in Barangay Langlangca II, Candon City, functions as a complete “3S” establishment, providing sales, service, and spare parts. It offers extensive support for clients in the area with a large four-car showroom and a well-equipped workshop with 47 general service and body repair bays.
Driving Local Growth and Community Engagement

From L to R – TMP Vice President of Service Planning & Admin Department Marvin Gardiner, TMP Vice President of Dealer Development Department Soichiro Shirato, TMP First Vice President of Vehicle Sales Operations Elijah Marcial, TMP First Vice President of Value Chain and Customer Engagement Operations Mike Masamayor, TMP Senior Vice President of Marketing Division Sherwin Chua-Lim, TMP Senior Vice President of Marketing Division Masahiro Haoka, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Dagupan Group Chairman Juanito Ong Jr. Toyota Dagupan Group President Rene So, Toyota Dagupan Group Executive Vice President Jasper Ong, Toyota La Union General Manager Richmond So, Lexus Manila President Carlo Ablaza, TMP First Vice President of Customer Service Operations Bernardino Arevalo, and Lexus Manila Senior Advisor to the Board Raymond Rodriguez
“To be able to witness our vision coming to life is truly an amazing feeling. This is not just the start of a new business for Toyota; the establishment of this facility is a clear reflection of your hard work and dedication,” shared TMP President Masando Hashimoto. “As we officially open the doors of this dealership, the store not only will cater to our valued customers but help build community and boost the economy of Ilocos Sur,” he added.
“Today, we celebrate not just the opening of a new dealership but the beginning of a new chapter in Toyota’s commitment to serving the people of Ilocos Sur and beyond,” shared Toyota Dagupan Group President Rene So. “We reaffirm our mission of delivering happiness to every Filipino through mobility. We look forward to being a trusted partner on your journey, ensuring that every drive is a safe, reliable, and enjoyable experience,” he added.
The northern Philippine province of Ilocos Sur is well known for its beautiful coastline and mountainous scenery, surviving Spanish colonial architecture, and rich cultural legacy. Vigan City is the cultural center of the province, which is reachable by major highways like the MacArthur Highway and the Ilocos Sur–Cervantes Road. About two to three hours away, in Laoag, Ilocos Norte, is the closest airport.
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