Filipinos Lead in Global Snacking Habits

• The State of Philippine Snacking survey results shared
• Snacking is key to daily life, influenced by connections, mindful snacking and sustainability 

In Filipino homes, snacks have a special place. In fact, the Philippines leads the globe in snacking, according to a 2024 global assessment on the state of eating! The majority of Filipinos polled (98%) consume one snack daily, which is higher than the 91% global average. A well-known snack business recently issued a State of Philippine Snacking report that included information on how, why, and when Filipinos munch, citing this poll.

In comparison to the global average, Filipinos not only snack the most, but they also snack the most often. 84% of respondents to the survey eat two snacks daily, which is higher than the 63% global average. Finally, 42% of respondents report snacking three times a day, which is more than the 31% global average. According to the report, people prefer morning and afternoon snacks because they help them feel more energized. In addition to providing energy, snacking fosters connections for Filipinos, as 90% of snackers state that “sharing snacks with others is my love language.” Three-quarters (3/4) of Filipino snackers say, “Snacking gives me a much-needed pick me up throughout my day.”

I’m truly grateful for the opportunity to learn from this event. It provided valuable insights into how Filipinos consume snacks and reminded me to be more mindful of our eating habits. I also discovered a variety of healthy snack options we can enjoy at home, including Mondelez products that are not only delicious but also nutritious.

The State of Philippine Snacking is a collection of insights from a global report of the same name, which is now on its 6th year. This survey was conducted online by The Harris Poll on behalf of snacking company Mondelēz international from October 10-22, 2024, among adults from Philippines, aged 18 or older. Mondelēz International is the maker of beloved snack brands such Oreo, Cadbury Dairy Milk, Toblerone, and Tiger biscuits. Previously a compounded report of global insights, this is the first year the Philippines is included in the survey, to give a glimpse into Filipinos’ snacking habits.

“Snacking is an essential part of Filipino culture. It allows people to connect with family and friends, relive fond memories, and treat themselves after a productive day,” said Aleli Arcilla, Managing Director of Mondelēz International in the Philippines. “The insights from this year’s State of Philippine Snacking report confirm that Filipinos embrace snacking as part of their daily lives. At the same time, we see a shift toward more mindful choices, with consumers looking for snacks that balance enjoyment and nutrition.”

Snacking Mindfully

Even as Filipinos snack the most globally, they do so mindfully. Mindful Snacking matters to Filipinos, according to the survey. An overwhelming 99% of Filipino snackers engage in mindful snacking behavior with 92% agreeing, “I appreciate my snacks more when consumed mindfully.” The most important piece of snacking advice that consumers have received is that they should “…enjoy snacks in moderation.” (55%). 80% also look for portion-controlled snacks. 91% similarly agree, “I combine my favorite snack foods with other, more nutritious foods for balance.”

Snacking is a cherished part of Filipino life, adding moments of joy to everyday routine. 96% agree, “Life is more fun with a bit of indulgence.” 92% also agree, “Snacking is my way of treating myself after a productive day.” Lastly, 86% agree “Some snacks should just be for enjoyment or satisfaction.”

The Where and How of Snacking

Filipino snackers also have preferences on where to buy their snacks and how to enjoy them. According to the survey, 67-68% of consumers surveyed say they buy their snacks from malls or neighborhood convenience stores.

Filipinos also like sustainable snacking. Sixty percent of eco-friendly items are created from sustainable materials, and 99% of Filipino customers participate in sustainable projects and behaviors.

Check out this infographic on how eating is a love language globally link here for other insights from the State of eating 2024 report.