From revolutionary street movements to intimate family moments, the P-Pop powerhouse delivers a double feature packed with heart and meaning
A captivating audio-visual experience awaits music lovers as SB19 releases the official music video for their two tracks, “DUNGKA!” and “Time,” which were distributed by 1Z Entertainment and Sony Music Entertainment.
Both songs are featured on their third EP, Simula at Wakas, the last installment of a trilogy that started with 2021’s Pagsibol and continued with 2023’s PAGTATAG!.
Kerbs Balagtas from YouMeUs MNL directed the music video for “DUNGKA!” captures the colorful yet chaotic atmosphere of downtown Manila. It’s a vibrant celebration of individualism, community, and the raw beauty of daily existence, where individuals from all walks of life unite to speak out and defend causes greater than themselves.
Released with no teaser and fanfare, the song’s MV was a surprise drop for the fans.
In conceptualizing the video, SB19 set out to mirror the track’s chaotic energy through a visual celebration of diversity and self-expression. The five-piece group explains, “That energy really stood out to us. Our idea was to highlight our group’s diversity and showcase each member’s unique personality. From there, it grew into something bigger, bringing in people from all walks of life to reflect the extraordinariness in our differences.”
The music video features an impressive roster of guest stars, including Mimiyuuuh, Maymay Entrata, Alodia Gosiengfiao, Sassa Gurl, Jayat, Kween Yasmin, Malupiton, Ghost Wrecker, Shehyee, Smugglaz, Pat Lasaten, Agnes Reoma and Vice Ganda, whose presence added a deeper layer of impact to the project.
“When someone brought up Ate Vice, it just made perfect sense,” shares SB19 in a collective statement. “Her personality and connection to the public really aligned with the message we were trying to send.”
Beyond the music, “DUNGKA!” serves as a statement, one that mirrors current realities and encourages collective action. In the video, SB19 leads a symbolic movement, echoing calls for change and empowerment from the streets, where real transformation often begins.
“We brought in artists and personalities who we felt matched the spirit of what we wanted to say,” SB19 adds. “They’re people who also want to speak up, who want change, who want to be part of a movement that challenges a flawed system. Everything just fell into place. The concept, the message—it all aligned. It felt like the right time to show people that we can do this now—that this is where SB19 is. We also wanted to share that power, that message, with everyone: that movements and revolutions aren’t just for celebrities or people in certain positions. No matter who you are or where you’re from, you can take part in change. That’s really the heart of the idea.”
Complementing the bold energy of “DUNGKA!” is the more reflective and heartfelt “Time,” which arrives with its own music video—this time under the creative direction of 1032 Lab. The visual narrative focuses on the fleeting nature of time and the importance of cherishing meaningful moments with loved ones.
Stripped of ornate visuals, the “Time” video leans into emotional authenticity. It was deliberately kept simple, allowing the message to resonate with clarity and sincerity.
“More than just creating a visually appealing music video, our main goal was to clearly deliver the message—about time,” SB19 explains. “It’s a universal concern. Everyone, no matter who you are or where you’re from, is affected by how we use time. And while we all have time, not everyone uses it wisely mostly because of different priorities or distractions.”
The theme of the music video is globally accessible since it depicts commonplace experiences that resonate deeply with everyone. The group goes on to say, “The main message is that we’re all running out of time in one way or another.” Let’s make good use of it before it disappears.”
With these two recent releases, SB19 demonstrates once more their dedication to both sound advancement and narrative that strikes a deep chord with Filipinos.
Watch the music video here:
“Time”
Follow SB19 on their socials:
Website: https://www.sonymusic.co.jp/artist/SB19
YouTube: https://www.youtube.com/channel/UCm4v7afBTnJKRm4SlfHJzyg
X: https://twitter.com/SB19Official
Instagram: https://www.instagram.com/officialsb19
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