Highlighting its first sunscreen, Dermorepubliq offers a Boracay trip giveaway and a TikTok challenge

DermoSun Mattifying Sunscreen leads the brand’s first summer campaign, encouraging Filipinos to embrace fun, fearless sunny days with Dermorepubliq

In a summer campaign that promotes everyday sun protection, domestic skincare company Dermorepubliq is showcasing its first-ever sunscreen, the DermoSun Mattifying Sunscreen, as the nation struggles with record-breaking heat index values that can reach 47°C in certain places. DermoSun, which was created in response to the rising need for sun protection products that are appropriate for Filipino skin and tropical climates, is making a big splash this season with a multi-platform campaign that includes a TikTok challenge and well-placed billboards throughout Metro Manila.

With this launch, the brand formally enters the sun care market and begins a broader campaign to normalize the use of sunscreen as part of daily skincare routines that go beyond seasonal use. The DermoSun Mattifying Sunscreen is perfect for everyday use in the country’s environment because it is lightweight, matte, and blends in perfectly with the skin without leaving a white cast. It is developed with SPF 30 broad-spectrum protection.

Infused with Centella Asiatica to help soothe irritated skin, Jeju Aloe to rehydrate, and Niacinamide to regulate sebum and improve skin texture, making it well-suited for oily or combination skin in humid environments. Priced at P499, the product is available through TikTok Shop, Shopee, Lazada, and www.dermorepubliq.com, as well as at Dermorepubliq kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.

“Suncreen was one of the most requested products by our users, and we developed DermoSun to reflect what they value — daily protection, comfort in our climate, and a formula that fits seamlessly into their routines,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “This campaign is our way of making sun protection more approachable and part of the lifestyle, not a chore.”

To help normalize daily sunscreen use among younger consumers, the brand recently launched the DermoSun 2-Finger Challenge, a TikTok-led initiative encouraging users to post short videos demonstrating proper sunscreen application using the dermatologist-recommended two-finger method. The campaign taps into the brand’s growing creator community, inviting users to share educational or creative sunscreen routines featuring DermoSun in a yellow basket. To join, participants must tag @dermorepubliq, use the hashtags #DoItWithDermo and #Dermo2FingerChallenge, and follow the brand on all platforms. Multiple entries are allowed.

The TikTok challenge runs until May 30, 2025, with one winner receiving an all-expense-paid trip for two to Boracay, to be announced on June 10. Submissions will be judged based on creativity and relatability (60%) and accuracy of application (40%).

To drive broader awareness for the campaign, Dermorepubliq rolled out billboard placements across key locations in Metro Manila with a static installation along C5 Eastwood and LED displays at EDSA Guadalupe and C5 Pasig.  Featuring visuals that spotlight DermoSun Mattifying Sunscreen’s lightweight, grease-free formula, the outdoor campaign reinforces the brand’s message that sun protection can be both practical and seamlessly woven into real-life routines.

Dermorepubliq, a multi-platform company with a close relationship to its online community, gained popularity through TikTok Shop and is now well-known for its science-backed and easily accessible skincare products. The formal introduction of DermoSun signifies the company’s foray into the sun care market and reaffirms its position as a domestic skincare brand dedicated to Filipino customers. The campaign aims to change behaviors by utilizing content, producers, and education to establish regular sun protection as the standard.

You can find Dermorepubliq’s kiosks stores at the following locations:

SM Fairview: Lower Ground Level, Parkway

Riverbanks Center: KF-08, Palm Lane
SM City Masinag: Lower Ground Floor, SM City Masinag, Antipolo, Rizal

SM City Tanza: 2nd Floor, Tanza, Cavite

SM City Sta. Mesa: 2nd Floor, R. Magsaysay, Cor. G. Araneta Ave., Brgy. Dona Imelda, Quezon City

You may also visit their online platforms through the following links:

Website: https://dermorepubliq.com/

Shopee: https://shopee.ph/dermorepubliq

Lazada: https://www.lazada.com.ph/dermorepubliq

TikTok: https://www.tiktok.com/@dermorepubliq