Fashion, Lifestyle

SM was pleased to honor local MSMEs during the DTI Wedding Fair held at SMX Aura

DTI kicked off the Bagong Pilipinas Wedding Fair 2025 at SMX Aura headed by DTI Sec. Cristina Roque, bringing together MSMEs from across the country in a celebration of love, creativity, and entrepreneurship.

The Bagong Pilipinas Wedding Fair 2025, which took place at the SMX Convention Center, SM Aura Premier, from June 27 to 29, featured love, tradition, and local enterprise. Over 100 Filipino MSMEs were successfully featured at the three-day event, which was organized by the Department of Trade and Industry (DTI). It celebrated Filipino ingenuity and created genuine business prospects in the wedding and events sectors.

From couture bridalwear and floral arrangements to photography, catering, and travel services, the exhibition brought together wedding planners, creatives, and couples getting ready for their special day. Day 1’s high point was a runway fashion display with Filipino bridal designers who updated sustainable design and traditional textiles for today’s bride. The creative industries—from graphic design and stationery to music and event production—were highlighted in presentations and interactive displays on days two and three, demonstrating how weddings can represent both individual narratives and cultural pride.

Filipino bridal designers wowed the crowd with modern, sustainable, and culturally rooted creations at the Wedding Fair Fashion Show—proudly highlighting Tatak Pinoy talent.

“Through partnerships like this, SM Supermalls remains committed to helping build the future of Filipino MSMEs by providing entrepreneurs a platform to showcase their work, nurture local talent and creativity, and strengthen economic resilience.” shared Joaquin San Agustin, EVP of SM Supermalls.

MSME designers wowed guests with their collection of bridal gowns, groom’s suits, and entourage wear—featuring silhouettes that range from classic romance to modern minimalist, all crafted with Filipino finesse.

A unique highlight at the DTI Wedding Fair: MSMEs showcased elegant Capiz shell dining wear—from plates and chargers to napkin holders and centerpieces—blending sustainability with sophistication.

Filipino tradition met timeless elegance at MSME booths featuring modern takes on the Barong Tagalog and Filipiniana—from hand-embroidered details to contemporary silhouettes perfect for formal Filipino weddings.

Filipino-made bridal jewelry and accessories took the spotlight at the Bagong Pilipinas Wedding Fair 2025, with MSME booths showcasing handcrafted tiaras, pearl earrings, heirloom rings, and bridal bling rooted in Filipino artistry.

The 2025 Wedding Fair was essentially a celebration of love, culture, and entrepreneurship rather than just an event. It emphasized that when Filipino MSMEs prosper, our communities—and the country—grow more robust, swiftly, and attractively.

Visit msme.smsupermalls.com to download your MSME application or email us at [email protected] with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!

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