Barbizon Celebrates Its Golden Year with a New Ambassador to Empower Women
Intimate clothing for women is essential for empowering, encouraging, and bolstering self-confidence. These items become more than just clothes; they become a part of every woman’s everyday life and her transition into femininity. Barbizon has dedicated itself for decades to offering intimates that honor and encourage women in all phases of life.
Barbizon, one of the Philippines’ top brands of intimate clothing, is now excited to celebrate its 50th anniversary. Miss CosmoWorld 2022 Meiji Cruz, the brand’s newest ambassador, is prepared to inspire and empower women in honor of this milestone.
Celebrating the New #BarbizonWoman
Meiji Aculana Cruz, widely known as Meiji Cruz, proudly joins Barbizon Intimate Apparel as its newest ambassador. Admired for her elegance and intelligence, Meiji is an inspiration to women across generations. A familiar face as a TV host and news anchor, she also holds the honor of being the first Filipina to win the Miss CosmoWorld pageant. Previously, she placed as second runner-up in the 2021 Bb. Pilipinas pageant. Now, as CEO and chairperson of Miss CosmoWorld Philippines, Meiji is on a mission to hone a new generation of women, empowering them to pursue their dreams and represent the world-class potential of Filipinas.
Her mission aligns perfectly with Barbizon’s commitment to uplifting and empowering women through its products, fostering confidence and self-expression in every woman who wears them.
“Being the new #BarbizonWoman is a true honor. Barbizon has a long history of celebrating and supporting women with intimates— not only underwear, but also innerwear, sleepwear, and even shapewear— tailored to the needs of every Filipina woman,” Meiji shared. “I’m excited to encourage women to embrace their confidence and beauty, just as I have experienced with Barbizon. Their products truly enhance how we feel about ourselves, empowering us to shine from within. ” she added.
Barbizon’s 50-Year Journey
In 1974, Barbizon began by selling bras, panties, stockings, and handkerchiefs—basic necessities for women. The goal was to provide women with options to meet their essential needs. Over the decades, the brand has evolved to address the changing needs of Filipina women, shifting from a focus on basic necessities to prioritizing quality and comfort in response to their growing intimate needs. This evolution started with bras and panties and eventually expanded to include shapewear, sleepwear, and accessories.
“Expanding our product line has been one of our key strategies for staying competitive in this industry. Our goal is to pass on Barbizon from generation to generation, from mothers to teens and even little girls, ensuring that the brand will be their companion on every personal journey,” says Barbizon Marketing & E-commerce Manager Raiza Limpiada. “For fifty years, Barbizon has been more than just a brand—it’s a trusted ally that helps every Filipina discover the right intimates and encourages them on their paths, no matter what life brings.”
The opening of more than 130 department store sites around the country, including those at Robinsons, Metro, Gaisano, Landmark, Waltermart, KCC, and Lee, accelerated Barbizon’s growth. More Filipinas will have improved access thanks to this development, enabling them to embrace confidence, grace, and beauty from inside.
Barbizon may be found online at www.barbizon.com.ph and in all major department shops around the country. Visit @barbizon_ph on Instagram and @barbizon.ph on Facebook & TikTok for the most recent information regarding Barbizon’s 50th anniversary. Celebrate your journey #TheBarbizonWay.
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