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POV: You’re Falling in Love with Life Through All These Firsts in Zamboanga at SM Supermalls

Career goals, hobbies, social plans, relationships—when everything is pulling for your attention, it’s easy to forget what really counts: being present and appreciating the simple, everyday moments.

Now imagine this—a quiet Saturday stroll, an unhurried weekend, a warm cup of tea in your hands. When was the last time you truly gave yourself permission to slow down and just breathe? To see beauty in even the most ordinary parts of your day, elevating them into something meaningful—have you ever stopped to think what it feels like to fall in love with life all over again?

Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view.

Moments Become Worth Savoring

All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.

JCO Reserve
Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserve, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.

BOTEJYU
Featuring the first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.

The Matcha Tokyo
Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.

Brique Modern Kitchen
With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.Ch

Suddenly, Life’s More Fun

In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

FantasyWorld
Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.

Gashapon Bandai
Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.

Settle in Your Own Kind of Comfort

Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.

Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.

At SM Supermalls, we know what truly matters to you. Inspired by the timeless French classic La Vie en Rose, sometimes all it takes is seeing the world through rose-colored glasses—through the lens of love and your own happiness. Romanticize your life and discover what it’s like to experience everything from your own unique perspective, all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com

April 22, 2026 by Vic Vic Bautista

Lifestyle

SM Supermalls gives an hour for Earth, bringing communities together for climate action

POST COPY

SM’s national observation of Earth Hour this year saved 6,079 kwh across all of its most-loved malls. Through its annual participation led by SM Cares, SM not only observes practices that support environmental responsibility and stewardship but leads meaningful, everyday actions that help preserve and protect the environment.

Earth Hour 2026: Nationwide Lights-Off Milestone Reinforces SM Supermalls’ Commitment to Collective Action

An hour for Earth. SM Supermalls switches off non-essential lights in solidarity with Earth Hour, uniting communities in a shared commitment to climate action and a more sustainable future.

SM Supermalls once again spearheaded a meaningful local celebration of the global Earth Hour. By carrying out a symbolic lights-off initiative across all its malls, the company reinforced its strong commitment to shared responsibility, environmental awareness, and collective community action.

From 8:30 PM to 9:30 PM, SM malls nationwide turned off non-essential lights as shoppers, tenants, and surrounding communities came together to join activities that made sustainability more engaging, relatable, and personal. Through SM Cares, Earth Hour evolved beyond a one-hour observance—it became a powerful reminder that even small, collective actions can contribute to building a better future.

SM City Fairview joins local leaders and community partners in observing Earth Hour 2026, affirming a shared commitment to climate action.

A live acoustic set at SM CDO Downtown Premier marks Earth Hour 2026, using music to bring communities together during the symbolic lights-off hour.

Across SM’s most-loved malls, visitors were also treated to glow-in-the-dark activities, sustainability-themed installations, tenant eco-promotions, youth and community engagement efforts, and social media storytelling activations that encouraged and empowered everyone to think more deeply about energy conservation and the role each person can play in caring for the environment. These efforts reflected SM’s continuing commitment to making sustainability not only informative, but also engaging and community-driven.

SM Supermalls continues to use its spaces to make environmental action easy and accessible all for Filipinos. Earth Hour at SM was not simply about switching off lights—it amplified the need to sustain conversations on climate action and the need for continued, everyday acts that preserve and protect the environment.

Young kids showcase Earth-themed artworks at the Book Nook in SM North EDSA, highlighting the importance of engaging young minds in environmental awareness.

Runners kick off the Earth Hour Run 2026 at SM City Sto. Tomas, uniting fitness and sustainability in one shared movement.

The SM City San Mateo community marks Earth Hour 2026 with a bike activity that promotes eco‑friendly mobility and collective action for a greener future.

Participants at SM City Baliwag celebrates Earth Hour 2026 by turning movement into momentum for the planet.

This year’s Earth Hour participation also carried record environmental value. 6,079 kwh in energy savings resulted from the one-hour lights-off initiative across malls nationwide. This is equivalent to over 10,400 miles or 16,737 km driven by an average gasoline-powered passenger vehicle or 9.5 barrels of oil consumed.

“Earth Hour reminds us that even the simplest actions, when done together, can create meaningful impact. Here at SM, we continue to open spaces where communities can learn, participate, and take part in protecting the environment—always all for you, and all for the planet,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin.

For SM Supermalls, Earth Hour is just one of the many initiatives that promote more sustainable living for both current and future generations. By transforming its mall spaces into hubs for awareness, engagement, and action, SM shows that sustainability doesn’t have to be complex or far-reaching—it can start with a single hour, a simple choice, and a shared commitment to protect the planet.

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

April 22, 2026 by Vic Vic Bautista

Lifestyle, News

A Day in the Life of a Certified Gala Guru in Luzon — SM Supermalls Edition

Capturing your everyday life has its own kind of magic. Whether you’re filming quick snippets of quiet moments in a café or going all out with a full-on food vlog at a newly discovered restaurant, creating your own content turns ordinary experiences into something worth reliving.

It’s just another day, another vlog—but who would’ve guessed that documenting even the simplest parts of your routine could make daily life feel so much more lively and exciting?

Hey, hey, hey, it’s your favorite mall here! Welcome to a day in the life with your most-loved SM Supermalls. Come spend a day walking through all the best new discoveries here in Luzon, chosen All For You!

9:30 AM: Morning Treats & Cozy Vibes

Start your day right with an early morning drift. Sip on your favorite coffee, nibble on freshly made desserts, and soak in all the Instagrammable corners of these content-worthy hangout spots.

Start your day on a sweet note with the first J.CO Reserve in Bulacan at SM City Marilao, now open at the Lower Ground Level. Known for its elevated café concept, J.CO Reserve serves up its famously made donuts, paired with rich coffee blends in a sit-down setting that is perfect for easing into your day or catching up over a well-deserved break.

12:20 PM: Late Lunch Fixes
It’s right at that moment when hunger hits—time to eat! What’s the craving, fam? Chinese food? Japanese BBQ? From huge feasts to comforting bites, it’s never too late to fuel your midday adventures and make your feed as satisfying as your pleased appetite.

Yakiniku Like
Craving a solo-style feast? Head over to the first Yakiniku Like in Cavite at SM City Bacoor, and take control of your own grill at their fast-casual Japanese yakiniku concept that lets you enjoy solo. Complete with customizable meat sets, individual grills, and quick service, this resto is certainly a great match for that sponty food stop in between errands.

Wangfu
Get your well-deserved fill at Wangfu, now open at SM City Dasmariñas and soon arriving at SM City Bacoor. Loved for its modern take on Chinese cuisine, Wangfu offers a wide selection of dim sum, roasted meats, and hearty family-style dishes, which makes it a solid choice for a late lunch dining.

4:45 PM: Content Creator Must-Haves

This is where your influencer era goes to the next level. Lights, angles, aesthetics—capture it all. Every mall day can be turned into a scroll-stopping moment, where your creativity can have its work and play!

Insta360
Make a stop at the soon to open Insta360store at 4th Level of Cyberzone, SM City Grand Central and explore a range of innovative 360 cameras, action cams, and creator-ready accessories built for capturing every angle. Whether you’re leveling up your vlogs, experimenting with immersive content, or upgrading your gear setup, it’s all about bringing next-level storytelling and creativity to every shot.

Blk Cosmetics
Freshen up and do some retouching at Blk Cosmetics at SM City Calamba, a local beauty brand focused on uncomplicated, everyday makeup, offering a range of easy-to-use cosmetics from lip products and face tints to skincare and fragrances. Made with skin-friendly formulations for a low-effort, everyday look, Blk is designed for quick routines and on-the-go touch-ups perfect for your everyday vlog.

That’s a wrap! Thanks for joining a day made extra special at your favorite mall. From exciting new finds to can’t-miss food spots, SM Supermalls truly has everything you need. Until the next vlog—see you!

Follow @smsupermalls on social media or visit www.smsupermalls.com to stay updated on the latest happenings and events.

April 22, 2026 by Vic Vic Bautista

Lifestyle, News

From vision to action: LCF urges more strategic CSR as it marks its 30th anniversary

LCF marks 30 years by raising the bar, challenging Philippine businesses to move from well-intentioned programs to CSR that is authentic, strategic, and embedded in organizational identity. [L-R: Reginald “Rej” M. Andal, Executive Director of Manila Water Foundation; Edric Calma, Vice Chairperson of the League of Corporate Foundations and the Knowledge Channel Foundation, Inc.; Roberta Lopez-Feliciano, Managing Director, ABS-CBN Foundation; Eleanor P. “Lingling” Lansang, Vice President of SM Foundation; Jeffrey “Jeff” Tarayao, President of One Meralco Foundation; Kana Manglapus, Deputy Executive Director of the JVR Foundation; Shem Jose Garcia, Executive Director of the Vivant Foundation and Chairperson of the League of Corporate Foundations; Melody M. Del Rosario, President of the Metro Pacific Investments; Katherine Anne A. Khoo, Head of Strategy and Impact of the Ayala Foundation; Atty. Norman Roland E. Ocana III, Government Affairs Director and Territory Sustainability Leader of Schneider Electric Philippines; and Philip Francisco U. Dy, President of the Metrobank Foundation]

Marking three decades of promoting corporate citizenship, the League of Corporate Foundations (LCF) urged businesses to view corporate social responsibility (CSR) not as a peripheral activity but as an integral part of their operations—ensuring shared value that is both proactive and responsive to today’s social and environmental challenges.

The call was made during a press launch on April 16, where LCF officially unveiled the theme of this year’s CSR Conference and Expo: “Adapt. Align. Accelerate.” The theme also celebrates the League’s 30th anniversary and its continued advocacy for responsible business and strategic philanthropy in the Philippines.

“Thirty years in, the question is no longer whether businesses should invest in communities. Rather, it is whether those investments are built to last and designed to solve,” said Shem Jose Garcia, Chairperson of LCF and Executive Director of Vivant Foundation, Inc. He also considered the league’s longevity not only as a milestone, but also as a call to the sector to “raise the bar that it established.”

At the same event, LCF unveiled a new logo — a multicolored pinwheel reflecting its belief that impact is never created alone, with each color representing the foundation’s diverse sectors and advocacies, and the gradient transitions symbolizing the convergence of perspectives and resources.

The 2026 CSR Conference will be held during the CSR Week on July 1-2, 2026 at Bayanihan Center, Pasig, Metro Manila, while the CSR Expo will be held on October 1-2, 2026 at the Glorietta Activity Center, Makati City, Metro Manila. The theme, as LCF frames it, aims to showcase the corporate sector’s capacity to adapt to a rapidly changing world, align their programs with genuine community needs, and accelerate impact through collective action, with the end goal of raising the overall standard of CSR in the Philippines.

Against this backdrop, the 2026 conference challenges the corporate sector to respond strategically, collaboratively, and with measurable outcomes. The call comes at a time when the Philippines is experiencing multiple crises—rising costs of living, energy shocks, climate-related disasters, and persistent poverty—that are demanding more from the private sector than one-off programs.

In his welcome remarks, Shem Jose Garcia, Executive Director of the Vivant Foundation and Chairperson of the League of Corporate Foundations, introduced this year’s conference theme—Adapt. Align. Accelerate.—underscoring that good corporate citizenship demands constant adaptation: rethinking models, reflecting company purpose, and aligning with standards to deliver outcomes that address real community needs.

“The world has been changing rapidly and CSR must change with it,” said Garcia. “What we need to evolve is to align our programs with real needs and accelerate our impact where it matters most.”

Still, Garcia pointed out that achieving that impact takes more than any single business or sector can do on its own.

Leaders of LCF emphasized in the panel discussion the shift in CSR from isolation to collaboration — aligning shared strengths, common metrics, and a unified purpose to drive lasting impact. [L-R: Shem Jose Garcia, Executive Director of the Vivant Foundation and Chairperson of the League of Corporate Foundations; Melody M. Del Rosario, President of the Metro Pacific Investments; Katherine Anne A. Khoo, Head of Strategy and Impact of the Ayala Foundation]

Katherine Anne Khoo, Head of Strategy and Impact of Ayala Foundation, Inc., echoed this sentiment, as she looked forward to what this year’s conference could unlock for the sector. “I think [success would look like having] more collaboration. We often take for granted the fact that we are members of this network and that we’re all friends. But I feel like there’s so much more opportunity to actually do things together.”

This collaboration, as Melody Del Rosario, President of the Metro Pacific Investments Foundation, noted, should also reach beyond familiar circles and engage the expertise of those closest to the problems being solved. “For CSR to be relevant, you have to make sure that you have experts and scientists to back up most of your programs,” she said.

As part of its commitment to elevating CSR excellence, LCF will present the Guild Awards during in June 30. The Awards will recognize outstanding initiatives by its members that have significantly impacted communities. The Medal of Recognition will be accorded to non-LCF members whose work has made a difference across seven thematic areas: Arts and Culture, Disaster Resilience, Education, Environment, Enterprise Development, Financial Inclusion, and Health.

Moreover, the Conference will provide a space for businesses, national government organizations, academe, youth groups, and government agencies to engage and collaborate around CSR innovations.

Members of LCF “raising the bar” in CSR together at the AIM Conference Center, Benavidez Street, Legazpi Village, Makati City, Metro Manila

LCF brings together 96 corporate members and foundations nationwide, positioning it as the Philippines’ leading network for responsible business and strategic philanthropy. As it celebrates its 30th anniversary, the organization is renewing its commitment to elevate the overall standard of corporate citizenship in the country.

“At 30, this is not just about celebrating past achievements—it’s about challenging what lies ahead. Beyond the legacy we’ve built, we must ask ourselves: what more can we do to create impact that is not only meaningful, but essential?” Garcia said.

April 21, 2026 by Vic Vic Bautista

Lifestyle, News, Travel

BPI and Disney team up in a multi-year partnership to transform the everyday banking experience

BPI will become the first bank in the Philippines to bring Disney, Pixar, Marvel and Star Wars-themed offerings to its customers across Disney’s regional businesses – Disney Consumer Products, Disney Cruise Line, Disney Entertainment and Hong Kong Disneyland Resort

[L-R] Eric M. Luchangco, Executive Vice President, Chief Finance Officer and Chief Sustainability Officer, BPI; Maria Theresa “Tere” D. Marcial, President & Chief Executive Officer, BPI Wealth; Mariana Beatriz E. Zobel de Ayala, Director, BPI, and Senior Vice President, Ayala Land; Maria Cristina “Ginbee” L. Go, Executive Vice President, Head of Consumer Banking, BPI; Jose Teodoro “TG” K. Limcaoco, President and CEO, BPI; Disney’s Minnie Mouse; Mickey Mouse; Sarah Fox, Vice President & Regional General Manager, Southeast Asia, Disney Cruise Line; Simon Ho, Vice President & Chief Financial Officer, Hong Kong Disneyland Resort; Geraldine Naidu, Director of Brand Commercialization and Market Lead, the Philippines, Disney Consumer Products; Ben Cox, Vice President, Partnerships, Direct-to-Consumer, Asia Pacific, The Walt Disney Company Asia Pacific; Ivan Lee, Vice President, Corporate Alliances, Asia Pacific, The Walt Disney Company Asia Pacific

As the Bank of the Philippine Islands (BPI) celebrates 175 years of serving Filipino families, it embarks on a new milestone through a strategic partnership with The Walt Disney Company Southeast Asia and its affiliates.

Through this alliance, BPI becomes the first bank in the Philippines to unite four of Disney’s regional businesses, bringing Disney, Pixar, Marvel, and Star Wars–themed offerings to its customers across Disney Consumer Products, Disney Cruise Line, Disney Entertainment, and Hong Kong Disneyland Resort.

BPI President and CEO TG Limcaoco said the collaboration reflects BPI’s continued commitment to evolving the banking experience while remaining anchored in its core purpose of serving Filipino families.

“By bringing together BPI’s legacy of trust and financial empowerment with Disney’s timeless storytelling and characters that continue to inspire people in the Philippines across generations, we are creating more meaningful and engaging ways for our customers to connect with us. This collaboration is about helping families plan, dream, and experience more—while staying true to our mission of building a better Philippines, one family and one community at a time,” said Limcaoco.

BPI customers may look forward to enjoying themed activations including:

Branded cards featuring designs inspired by fan-favorite Disney, Pixar, Marvel and Star Warsstories, along with other themed premiums and offerings
Special privileges for BPI cardmembers when purchasing Disney Adventureholiday vacations and Hong Kong Disneyland Resort experiences
Special Disney+ promotions and rewards
Special offers and events that will accompany select Disney film releases

Said Alex Baillie, Vice President & General Manager, South Asia Pacific, Disney Consumer Products: “Great storytelling underpins everything we do at Disney, and we’re excited to bring Disney stories closer to home for fans and families in the Philippines. We look forward to collaborating with BPI to bring creative products to their customers, reaching people where they are and deepening Filipinos’ connection to Disney, Pixar, Marvel and Star Wars.”

Said Sarah Fox, Vice President & Regional General Manager, Southeast Asia, Disney Cruise Line: “The Disney Adventure is a gamechanger for cruising in Asia, introducing a uniquely Disney vacation experience where the ship itself is the destination. We look forward to creating more opportunities for guests in the Philippines to experience Disney Adventure cruises from Singapore, creating memories to last a lifetime for guests of all ages.”

Said Simon Ho, Vice President & Chief Financial Officer, Hong Kong Disneyland Resort: “The Philippines has long played a treasured role in the Hong Kong Disneyland Resort’s 20 years of history, with a passionate Disney fan base, millions of guests who have visited over the years, and our talented Filipino cast members who proudly represent their heritage. Through our collaboration with BPI and continued new offerings at the resort, we are excited to bring the magic closer to even more fans — whether visiting Hong Kong Disneyland Resort for the first time or returning as our dear friends and fans.”

“Disney has long been part of cherished moments for many Filipinos,” said Maria Cristina “Ginbee” Go, BPI Head of Consumer Banking. “We are excited to join hands with Disney to bring that magic into new and unexpected spaces, creating delightful experiences that families and fans can enjoy in their everyday lives.”

The partnership highlights BPI’s focus on innovation and customer-centricity, as it continues to reshape financial services to align seamlessly with the lifestyles and interests of its clients.

As BPI reinforces its role as a trusted financial partner for generations of Filipinos, its collaboration with Disney reflects a broader goal to make banking not just reliable and secure, but also more engaging, relevant, and rewarding.

April 21, 2026 by Vic Vic Bautista

Lifestyle, Tech

The TECNO CAMON 50 Series launch day attracted huge crowds across the country, with key opinion leaders stepping in as one-day store managers

TECNO’s newly launched CAMON 50 Series drew a strong offline debut in the Philippines, as eager customers flocked to participating stores and created noticeable retail buzz across major launch sites.

From the early influx of shoppers to hands-on product testing and steady purchase activity, the series transformed its first day of in-store selling into a lively and engaging retail experience for the brand. Long lines were seen outside authorized TECNO stores nationwide—including Metro Manila, Cebu, and Davao—starting as early as 10 a.m. Many buyers pointed to the phone’s flagship-level camera features, IP69K durability, and attractive gift bundle as key factors influencing their decision to purchase.

KOL One-Day Store Manager Program

Adding to the launch day excitement, TECNO rolled out its “KOL One-Day Store Manager” program, inviting some of the country’s most influential tech and lifestyle content creators to take over select store locations. Popular PBB Celebrity like Rave Victoria, Sparkle Artist Wynona Collings and Clifford Gawchua, and many lifestyle/tech creator like MESES VLOGs 2.0 and Bogart The Explorer who each brought their unique energy to different TECNO stores nationwide.

The KOL store managers not only interacted with customers but also offered hands-on demonstrations of the CAMON 50 Ultra 5G’s key features, including the Super-Zoom FlashSnap for zero-shutter lag action shots and the 100x zoom telephoto lens.

Special First-day offer Add to the Hype

Many shoppers also took the opportunity to experience the CAMON 50 Series on-site, with particular interest in the lineup’s imaging features, stylish design, and getting launch-day extra freebies.

“The first-day over 3000 orders response shows the strong excitement surrounding the CAMON 50 Series in the Philippines,” said Jason Wong, Country Manager of TECNO Philippines. “We are encouraged by the strong store traffic, the customer energy on the ground, and the growing interest in TECNO’s latest imaging and AI smartphone experience.”

Following its strong first-day in-store turnout and ongoing launch-week efforts, TECNO anticipates the CAMON 50 Series will maintain its momentum as more consumers explore the lineup both in physical stores and online.

April 20, 2026 by Vic Vic Bautista

Lifestyle, Tech

TECNO CAMON 50 Series Now Available Nationwide: Flagship Imaging, IP69K Durability, and Unbeatable Launch Deals

TECNO today officially launches the CAMON 50 Series in the Philippines, bringing its most advanced AI-powered imaging smartphone lineup to consumers nationwide. Following the massive success of the pre-order campaign that saw unprecedented foot traffic across authorized stores and online platforms, the series is now available for purchase at all authorized TECNO physical stores and e-commerce partners.

Flagship Imaging, Built for Filipino Creators

The CAMON 50 Ultra 5G is engineered for those who demand professional-grade photography in the most demanding environments. At its core is a versatile quad-camera setup: a 50MP main shooter with a large 1/1.56-inch Sony LYTIA 700C Ultra sensor offering Super-zoom Flashsnap, a 50MP f/2.4 telephoto lens offering 100x super zoom, an 8MP f/2.2 ultra-wide camera with 5cm macro capability, and a 50MP Auto-focusing front camera. With a maximum zoom range of up to 100x and 4K HDR video support, the device delivers unprecedented zoom capabilities at its price point. The phone has achieved a DxOMark camera rating of 146 points, the highest in its class.

Built for the Real World: IP69K and Military-Grade Durability

For the first time in the whole CAMON series, they features triple protection ratings of IP68, IP69, and IP69K, offering resistance to dust, water immersion, and high-pressure, high-temperature water jets. This is complemented by MIL-STD-810 military-grade certification against drops and harsh conditions, making it one of the most durable smartphones in its segment.

Powerful Display and Performance

CAMON 50 Ultra 5G sports a 6.78-inch curved AMOLED display with Gorilla Glass protection, a 120Hz refresh rate, 240Hz touch sampling rate, 2160Hz PWM dimming, and crisp 1.5K resolution. Under the hood, the 4nm MediaTek Dimensity 7400 Ultimate chipset powers the device. The CAMON 50 brings TECNO’s imaging and durability experience to a wider group of consumers, beside the camera, also offering 60-month TÜV-certified fluency, and a 1.5K 144Hz ultra-bright AMOLED display. It is designed for users who want a reliable all-around smartphone that supports both work and everyday life while delivering a stronger imaging experience. A massive 6,500mAh battery with 70W Ultra Charge ensures all-day power for extended shoots and editing sessions in CAMON 50 Series

The official prices for the CAMON 50 Series in the Philippines are:

CAMON 50 Ultra 5G 8GB + 256GB – PHP 19,999
CAMON 50 Ultra 5G 12GB + 256GB – PHP 21,999
CAMON 50 Ultra 5G 12GB + 512GB – PHP 25,999
CAMON 50 8GB + 256GB – PHP 13,999

launch gifts and exclusive inclusions, including a CAMON 50 Series Exclusive Gift Box, an Air Conduction Headphone, a Charging Lanyard Cable, and a CAMON Creator Gift Set, together with 60 Days Free Replacement, 3 Years of 50GB Free Cloud Storage, 2 Years Warranty, 1 Year MovieBox Premium Membership, and a Creator Dito Sim Bundle, By bundling the CAMON 50 Ultra 5G with a DITO Starter Pack offering 30 days of connectivity and 1GB daily data for TikTok and Facebook, the partnership lowers the barrier to the creator economy—turning a smartphone into a smart investment.

TECNO is also strengthening the smart lifestyle experience around the CAMON 50 Series through bundle offers with its latest wearables. During the launch period, consumers can save PHP 1,000 on Watch NEO (SRP PHP 3,499), save PHP 1,000 on FreeHear 2 (SRP PHP 2,999)

Flexible Payment Options

To make the CAMON 50 Series more accessible, TECNO has partnered with leading financing providers. Customers can purchase through BillEase, Home Credit, or Skyro with flexible installment plans. It offers 0% interest installment options on select plans, up to 12months terms, making it easier for Filipino consumers to own the flagship imaging device.

“CAMON 50 Series is designed for Filipino users who want more than just a smartphone. It is built for people who want stronger imaging, smarter AI support, and a device that feels like a meaningful upgrade in everyday life,” said Jason Wong, Country Manager of TECNO Philippines. “With this launch, we want to give consumers a phone that not only looks and feels premium, but also helps them create, express, and do more.”

The official launch of the CAMON 50 Series also builds on TECNO’s continued partnership with Sarah Geronimo, whose strong trust, mainstream appeal, and broad consumer resonance further strengthen the series’ positioning in the Philippine market. Fans can catch Sarah’s live at the upcoming Earth Day Run Manila leg on April 19, 7am at SM Mall of Asia Concert Grounds, where she will participate in CAMON 50 Series product experience activities.

April 18, 2026 by Vic Vic Bautista

Food, Lifestyle

Bounty Fresh Brings Joyful “Sarap Mornings” to Life with Chicky’s Easter Camp 2026

Quezon City, Philippines – April 12, 2026 — Families gathered for a fun-filled and meaningful celebration as Bounty Fresh launched Chicky’s Easter Camp 2026 at the U.P. Town Center, transforming the holiday into a vibrant experience centered on joyful mornings, family bonding, and delicious breakfast moments.

Anchored on the campaign “Sarap Mornings! Basta Breakfast, Bounty Fresh!”, the Easter Camp served as a dynamic extension of the brand’s mission to make breakfast more enjoyable, nutritious, and convenient for Filipino families. The event highlighted how Bounty Fresh products—from chicken and eggs to ready-to-cook meals—help create better starts to the day, whether at home or on the go.

“The Easter season is all about fresh beginnings and togetherness, making it the perfect time to bring our campaign to life,” the brand shared. “Through Chicky’s Easter Camp, we aimed to create moments that inspire families to enjoy mornings that are not only quick and filling, but also meaningful and fun.”

Held at the mall’s Ground Floor Indoor Activity Area, the whole-day event featured a variety of interactive stations designed for both kids and adults. Attendees enjoyed engaging activities such as a themed photo booth, play areas, games like Eggy’s Adventure and Breakfast Match, and a creative heat press tote bag station. Guests also had the chance to sample and purchase Bounty Fresh products, bringing the campaign’s promise of “baon-ready” meals to life.

As an attendee of the event, the experience felt both lively and memorable. The games were engaging and easy to follow, encouraging participation from everyone. At one point, my group and I even won in one of the activities after I quickly memorized how the game worked, which made the moment even more exciting and rewarding.

A major highlight of the event was the much-anticipated appearance of Chicky, the brand’s beloved mascot, who delighted children and families during the culminating program. The meet-and-greet created memorable moments and strengthened the brand’s connection with its audience.

The initiative also reinforced Bounty Fresh’s commitment to quality and nutrition. With offerings such as antibiotic-free chicken, premium eggs, and value-added products made from 100% natural chicken, the brand continues to position itself as a trusted partner in every Filipino household’s daily meals.

Chicky’s Easter Camp successfully brought together fun, food, and family—proving that even the busiest mornings can be transformed into something brighter, healthier, and more meaningful. As the campaign continues through April 2026, Bounty Fresh remains dedicated to inspiring Filipinos to choose better mornings—because great days always start with great breakfasts.

April 17, 2026 by Vic Vic Bautista

Lifestyle, News

The TECNO CAMON 50 Series fueled the RUNRIO Earth Day Run 2026 in Davao, transforming every step into a more vividly captured moment

TECNO officially becomes part of the RUNRIO Earth Day Run 2026 as it kicks off its first leg in Davao on April 12 at SM Lanang, launching a multi-city celebration that unites movement, community engagement, and a collective commitment to a greener future.

Run for the Planet, Captured Like Never Before

More than simply showing up on race day, TECNO’s involvement highlights the purpose behind the CAMON 50 Series—enabling users to capture real-life moments as they unfold. From runners in motion and emotional finish-line scenes to wide community shots and long-distance action, the CAMON 50 Series showcases its Super Zoom FlashSnap capability in one of the most demanding real-world settings for mobile photography—sports in motion.

Whether it is a runner pushing toward the finish line, friends celebrating after a personal best, or families turning Earth Day into a meaningful weekend moment, TECNO is positioning the CAMON 50 Series as the phone that helps users keep the energy, emotion, and movement of the day in sharper focus.

New Wearables Join the Green Mission

The partnership also highlights TECNO’s growing smart lifestyle ecosystem through newly launched wearable products such as the Watch NEO and FreeHear 2. Together with the CAMON 50 Series, these devices support a more connected and expressive daily routine—whether users are training, running, listening on the go, or creating content from their day-to-day experiences.

Runnio Earth Day Run has long stood for more than fitness. It is a public reminder that collective action matters, and that everyday habits—showing up, moving together, protecting shared spaces, and advocating for better environmental choices—can create visible impact. By joining the run, TECNO is connecting its product story with a broader lifestyle message: technology should not only help people do more, but also help them engage more meaningfully with the world around them.

What’s Next: Manila Leg with Sarah Geronimo & CAMON 50 Street Party

Following Davao, the excitement continues in Manila on April 19 in SM Mall of Asia Concert Grounds, where the next leg of the Earth Day Run will meet the launch momentum of the CAMON 50 Series in an even bigger way. TECNO will bring added visibility to the Manila stop as brand ambassador Sarah G is set to energize the event and help spotlight the spirit of movement, style, and better-captured moments. “We’re turning the Manila leg into a celebration of health, planet, and creativity,” added Ms. Phia, TECNO Marketing Manager. “Sarah G represents the energy and passion of every Filipino who stops at nothing — exactly what CAMON 50 stands for.”

Run and Win

As TECNO continues to build momentum for the CAMON 50 Series in the Philippines, its Earth Day Run partnership shows that the brand is not just launching a phone—it is entering the spaces where young Filipinos live, move, create, and connect.

After the successful Davao leg on April 12 at SM Lanang, runners can still sign up for the remaining events in Manila (April 19 at SM Mall of Asia) and Cebu (April 26 at SM Seaside Cebu) through https://earthdayrun.org/. Participants in all legs will get a chance to win CAMON 50 Series units and AIoT products. TECNO’s presence at the Earth Day Run highlights the CAMON 50 Series not just as a new smartphone launch, but as a device designed for action, self-expression, and capturing the everyday moments people want to keep and share.

April 16, 2026 by Vic Vic Bautista

Lifestyle, News

Precious Pages Corporation and Wattpad Renew Landmark Partnership to Bring More Filipino Stories to Life

Popular Wattpad authors akosiibarra, heartlessnostalgia, mskindgirl, mgncara, arrowheads, cappuchienooo, missyforevah, and more are set to attend ‘A Beautiful Day 2026’ to celebrate the renewed partnership between Precious Pages Corporation and Wattpad

In photo (L-R): Precious Pages Online Manager Marky Cabalteja, Precious Pages Brand Manager Toni Velasco, Precious Pages Corp. President Segundo Matias, Jr., Wattpad WEBTOON Studios Development Executive & Creator Manager International Operations & Strategy Ryan Benitez, Wattpad WEBTOON Studios Content Specialist for Philippines Michelle Angela Yabut, and Precious Pages Sales Manager John Charles Almoninia

Precious Pages Corporation (PPC), the Philippines’ leading publisher of Tagalog romance novels, and Wattpad, a leading global webnovel platform and storytelling community, are pleased to announce the renewal of their official partnership. This collaboration will be celebrated at “A Beautiful Day 2026” on April 19, 2026, at the PPC headquarters, where authors and readers will gather to commemorate the next chapter in Filipino storytelling.

Since the partnership’s inception in 2024, PPC and Wattpad have transformed the Philippine literary landscape by bridging the gap between digital fandom and physical bookshelves. Through PPC’s imprint, LIB (Life is Beautiful) Books, popular Wattpad stories have been curated into high-quality print editions, making them accessible to a broader nationwide audience and cementing the “from screen to page” movement in the local industry.

“Our mission has always been to bring compelling stories closer to the hearts of readers,” says Segundo Matias, founder of Precious Pages Corporation. “Renewing our bond with Wattpad allows us to continue championing local authors and delivering the stories that the community truly loves.”

Event Details: A Beautiful Day 2026

The celebration will bring together the Wattpad and PPC teams, and the authors who make these stories possible.

Date: April 19, 2026 (Sunday)
Time:2:00 PM – 5:00 PM
Location:3rd Floor, The Center, JRich Building (PPC Office)
Theme/Dress Code:Attendees are requested to wear Blue and Orange, symbolizing the vibrant energy of the partnership.

Program Highlights: Hosted by the charismatic Kuya Abs, the afternoon will feature: