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Precious Pages Corporation and Wattpad Renew Landmark Partnership to Bring More Filipino Stories to Life

Popular Wattpad authors akosiibarra, heartlessnostalgia, mskindgirl, mgncara, arrowheads, cappuchienooo, missyforevah, and more are set to attend ‘A Beautiful Day 2026’ to celebrate the renewed partnership between Precious Pages Corporation and Wattpad

In photo (L-R): Precious Pages Online Manager Marky Cabalteja, Precious Pages Brand Manager Toni Velasco, Precious Pages Corp. President Segundo Matias, Jr., Wattpad WEBTOON Studios Development Executive & Creator Manager International Operations & Strategy Ryan Benitez, Wattpad WEBTOON Studios Content Specialist for Philippines Michelle Angela Yabut, and Precious Pages Sales Manager John Charles Almoninia

Precious Pages Corporation (PPC), the Philippines’ leading publisher of Tagalog romance novels, and Wattpad, a leading global webnovel platform and storytelling community, are pleased to announce the renewal of their official partnership. This collaboration will be celebrated at “A Beautiful Day 2026” on April 19, 2026, at the PPC headquarters, where authors and readers will gather to commemorate the next chapter in Filipino storytelling.

Since the partnership’s inception in 2024, PPC and Wattpad have transformed the Philippine literary landscape by bridging the gap between digital fandom and physical bookshelves. Through PPC’s imprint, LIB (Life is Beautiful) Books, popular Wattpad stories have been curated into high-quality print editions, making them accessible to a broader nationwide audience and cementing the “from screen to page” movement in the local industry.

“Our mission has always been to bring compelling stories closer to the hearts of readers,” says Segundo Matias, founder of Precious Pages Corporation. “Renewing our bond with Wattpad allows us to continue championing local authors and delivering the stories that the community truly loves.”

Event Details: A Beautiful Day 2026

The celebration will bring together the Wattpad and PPC teams, and the authors who make these stories possible.

  • Date: April 19, 2026 (Sunday)
  • Time:2:00 PM – 5:00 PM
  • Location:3rd Floor, The Center, JRich Building (PPC Office)
  • Theme/Dress Code:Attendees are requested to wear Blue and Orange, symbolizing the vibrant energy of the partnership.

Program Highlights: Hosted by the charismatic Kuya Abs, the afternoon will feature:

  • An official Partnership Renewal Announcement.
  • A fireside Q&A session with Ryan Benitez (Wattpad) and Segundo Matias (PPC).
  • Interactive games and activities designed for authors and readers.
  • An exclusive photo session and optional book signing.

Featured Authors

Several fan-favorite authors have already confirmed their attendance to celebrate this milestone, including:

For photos, please click here: https://drive.google.com/drive/folders/1k_U7bLIYiCMJaYWGgTc7-XJFRwwhKNDU?usp=sharing

Follow Precious Pages and LIB Official on social media for updates.

Precious Pages

Facebook: https://www.facebook.com/PreciousPagesCorp

Instagram: https://www.instagram.com/preciouspagesbookstore/

LIB Official

Facebook: https://www.facebook.com/LIBOfficialPage

Instagram: https://www.instagram.com/libofficial21/

 

 

April 15, 2026 by
Lifestyle, Travel

The Department of Trade and Industry (DTI) partners with 2GO Travel to transport OTOP products across the Philippines via sea routes

(From left) Assistant Secretary Nylah Rizza D. Bautista of the Competitiveness and Innovation Group of the Department of Trade and Industry; Undersecretary Blesila A. Lantayona of the Regional Operations Group; Francis John Chua, Business Unit Head of 2GO Travel; and George Clayton Narag, Head of Product Development of 2GO Travel.

2GO, the country’s leading sea travel provider, has entered into a partnership with the Department of Trade and Industry (DTI) through a Memorandum of Agreement (MOA) aimed at boosting the development of Filipino micro, small, and medium enterprises (MSMEs). This collaboration seeks to help MSMEs access broader markets by offering cost-effective sea transport for trade activities and by introducing OTOP Nooks on board 2GO Travel passenger vessels.

Under the agreement, DTI-endorsed MSMEs participating in official trade fairs can take advantage of specially discounted sea travel rates. Entrepreneurs are also granted up to 50 kilograms of baggage allowance, making it easier to transport various products across destinations. In addition, OTOP Nooks will be established on all 2GO Travel passenger ships, serving as onboard retail spaces where MSME products under the OTOP Philippines Program can be displayed and sold. This initiative not only opens new sales channels for locally made goods but also allows travelers to discover and purchase Filipino products while on board.

DTI Undersecretary Blesila Lantayona emphasized the importance of expanding opportunities for MSMEs, noting that “this initiative strengthens the presence of proudly Filipino products beyond their home regions and enables MSMEs to reach more consumers nationwide, with sea travel supporting their growth and mobility.”

2GO will offer special discounted rates for DTI-endorsed MSMEs joining official trade fairs, along with exclusive travel and cargo support to streamline their participation.

Francis John Chua, Business Unit Head of 2GO Travel, shared that “this collaboration allows both established and aspiring MSMEs to tap into our sea travel network, and we hope that they take advantage of their 50kg baggage allowance that comes with every 2GO Travel ticket. This actually means that starting and growing your own business has never been easier. Now, you can carry the trade you want to sell with you, bring your products directly to passengers across key routes, and strengthen your visibility while maximizing our onboard retail platform.”

The first OTOP partnership between DTI Region XII and 2GO Travel was launched onboard MV 2GO Masinag. With the signing of this nationwide MOA, the initiative now expands to cover all 2GO Travel passenger vessels, further connecting local entrepreneurs to a broader customer base.

For questions about travel deals exclusively available to MSMEs, you may reach out via [email protected].

For more information, please visit www.sminvestments.com.

 

April 14, 2026 by
Health and Wellness, Lifestyle

Pru Life UK extends beyond traditional insurance coverage by offering a more integrated and connected healthcare experience

Pru Life UK is reinforcing its commitment to helping Filipinos lead healthier, more secure lives by simplifying and personalizing healthcare, while expanding access to comprehensive services through partnerships with The Medical City (TMC) and Hi-Precision Diagnostics (HPD).

Through its Gift of Health campaign, customers, agents, and employees can benefit from practical health offerings that support early detection, prompt intervention, and access to quality care.

A key feature of the campaign is a complimentary non-communicable disease (NCD) risk assessment with The Medical City, designed to identify potential risks for chronic conditions through interview-based screening. With the high prevalence of lifestyle-related illnesses developing quietly and without symptoms, early detection plays a crucial role in preventing complications and improving long-term health outcomes.

Eligible individuals can also benefit from savings on selected outpatient services from both The Medical City and Hi-Precision Diagnostics, as well as discounts on The Medical City inpatient services for selected critical illnesses. With medical inflation and out-of-pocket expenses on the rise, this add-on benefit makes quality healthcare more accessible and manageable.

In addition, they can enjoy access to personalized medical concierge support at The Medical City, with a dedicated care team helping guide them through every step of their healthcare journey: from priority scheduling of doctors’ and diagnostic appointments, to navigating their hospital visit with ease.

These services are available across all The Medical City locations (Ortigas, Clark, Iloilo, Pangasinan and South Luzon) and Hi-Precision Diagnostics’ 60+ clinics nationwide, providing greater convenience and access to trusted healthcare providers.

“The Gift of Health reflects our shift towards a more holistic approach in enhancing the lives of Filipinos, by delivering meaningful and relevant everyday benefits beyond just insurance protection,” said Wai CW Kwok, Pru Life UK interim Chief Customer & Marketing Officer. “By making preventive care and early detection more accessible, we empower our customers, agents, and employees to Count on PRU as they take charge of their wellbeing and enjoy greater peace of mind.”

The Gift of Health benefits are available until December 31, 2026, for eligible Pru Life UK policyholders who enroll and link their active plans through PRUServices, as well as for agents and employees.

April 13, 2026 by
Automotive, Lifestyle

BSB Junrose Corporation showcases improved fuel efficiency through Liqui Moly oils, additives, and advanced protection technologies

With fuel prices steadily increasing, motorcycles are becoming a more efficient way to move people and goods nationwide. The motorcycle community in the Philippines continues to expand, fueled by demand from everyday commuters, ride-hailing services, delivery riders, and enthusiasts.

As this demand grows, both riders and passengers are placing more value on safety, reliability, and fuel efficiency. In response, many are looking for solutions that enhance efficiency without sacrificing performance or safety.

During a media gathering at the BSB Junrose Corporation display booth at the 10th Makina Moto Expo, held at the SMX Convention Center on April 10, 2026, BSB President Ian Bangayan emphasized that rising fuel prices make engine efficiency and smarter vehicle operation more relevant than ever.

Understanding the Efficiency Gap

Not all fuel that enters an engine is fully utilized or converted into usable power. Everyday riding conditions such as traffic, heat, and short-distance travel contribute to increased internal friction, carbon buildup, and reduced overall efficiency.

Over time, these factors lead to higher fuel consumption, reduced mileage, and lower engine performance. They may also contribute to increased maintenance requirements and long-term repair costs.

Minimizing Friction, Maximizing Efficiency

Bangayan highlighted the importance of using Liqui Moly, a globally trusted German brand of motor oils, additives, and engine protection technologies. Through lubrication innovations such as MoS₂ and Molygen, Liqui Moly helps reduce internal friction, improve efficiency, and protect engine performance over time.

MoS₂ works by minimizing metal-to-metal contact, reducing friction and wear inside the engine. Molygen, on the other hand, helps keep the engine clean by reducing carbon deposits and supporting smoother operation over extended use.

Minimizing internal friction results in smoother, quieter engine performance and allows the engine to operate more efficiently, using less fuel over time.

Efficiency and Control in Focus

“As fuel prices continue to rise, these technologies help riders maximize every liter and reduce unnecessary fuel loss,” said Bangayan. “When we look at the bigger picture, it is no longer just about individual components. It is about how efficiency and safety work together to support better, more reliable riding. We may not control fuel prices, but we can control how efficiently we use fuel.”

In addition to Liqui Moly motor oils, additives, and motorcycle care products, the BSB Junrose booth also showcased Brembo motorcycle braking components, highlighting the balance between safety and efficiency, along with JTEKT bearings, Bosch horns, and motorcycle batteries.

You can check out the BSB Junrose Corporation exhibit at the 2nd Floor, Hall F5 of the SMX Convention Center in Pasay City, open until Sunday, April 12, 2026.

 

 

 

 

 

April 11, 2026 by
Automotive, Lifestyle

BSB Junrose Corporation expands the availability of Brembo motorcycle brake systems across the Philippines

Braking is the most vital aspect of any vehicle. While performance, efficiency, and comfort improve the overall riding experience, dependable and effective stopping power ultimately determines a rider’s control and safety on the road.

This is especially true for motorcycles, where braking performance plays a crucial role. Brembo brake systems and components—well known for their presence in high-performance European bikes—set a benchmark for premium braking technology. However, their availability in the Philippine market has not always been consistent.

This made me realize that no matter how advanced a vehicle is, braking is still the most important factor for safety. It also showed how brands like Brembo set a high standard in motorcycle braking performance. At the same time, it highlights the need for better access to these reliable components in the Philippines.

Responding to Growing Demand for Premium Braking

BSB Junrose Corporation, Brembo’s official partner in the Philippines and one of the country’s leading distributors of automotive and motorcycle parts, is reinforcing its commitment to the more consistent availability of Brembo motorcycle braking components for local riders.

This marks a shift toward more dependable access to premium braking systems, particularly for owners seeking performance upgrades.

Mr. Ian Bangayan, President of BSB Junrose Corporation

“The demand for high-quality motorcycle braking components in the Philippines continues to grow,” said Ian Bangayan, President of BSB Junrose Corporation. “Riders today are more conscious of both safety and performance, making braking systems a critical part of their overall riding setup.”

Bangayan shared these insights during a media gathering at the BSB Junrose display booth at the 10th Makina Moto Expo, held at the SMX Convention Center in Pasay City on April 10, 2026.

Reinforcing Reliability in the Local Market

With decades of experience in the automotive and motorcycle parts industry, BSB Junrose Corporation continues to respond to evolving market needs by strengthening access to premium brands such as Brembo.

“Brembo braking systems are premium products, and we always emphasize proper component matching—including brake fluids—to ensure safe and reliable performance,” Bangayan added.

While Brembo brake upgrades were initially more common in the automotive segment, increasing demand from motorcycle riders has driven BSB Junrose Corporation to expand its focus on motorcycle braking systems.

Today, riders can upgrade their factory braking systems with greater confidence, supported by more dependable access to Brembo motorcycle braking components through BSB Junrose Corporation.

Performance, Safety, and Control

As braking performance continues to gain importance among riders, the role of reliable component access becomes increasingly critical. Strengthening the availability of Brembo motorcycle braking systems allows riders to make performance upgrades that directly impact safety, control, and overall riding confidence.

In addition to Brembo motorcycle braking components, the BSB Junrose booth also showcased Liqui Moly motor oils, additives, and motorcycle care products, along with JTEKT bearings, Bosch horns, and spark plugs.

You can visit the BSB Junrose Corporation exhibit at the 2nd Floor, Hall F5 of the SMX Convention Center in Pasay City, open until Sunday, April 12, 2026.

 

 

 

 

 

 

April 11, 2026 by
Health and Wellness, Lifestyle

Novo Nordisk reinforces its commitment to advancing obesity care in the Philippines

new generation of weight management treatments signals a breakthrough in care

Backed by over a century of scientific leadership in obesity and diabetes care, global healthcare company Novo Nordisk is strengthening its commitment to improving treatment for people living with obesity in the Philippines, as a new wave of therapies becomes available to Filipino patients.

Central to this progress are glucagon-like peptide-1 (GLP-1) receptor agonists—medications that mimic a natural hormone in the body responsible for regulating hunger and blood sugar. These treatments help individuals feel fuller for longer, curb cravings, and better control their appetite, while also supporting improved blood sugar management for those with diabetes.

This dual benefit marks a significant shift in how obesity and related conditions are treated—not as matters of willpower, but as chronic diseases requiring medical care.

The rise of GLP-1–based treatments represent one of the most important breakthroughs in metabolic health in recent years. These medicines have, over time, demonstrated substantial and sustained weight loss outcomes in clinical studies—bringing obesity treatment closer to the effectiveness of surgical interventions, but in a less invasive form.

According to the National Library of Medicine, GLP-1 RA medications have revolutionized weight loss and can reduce body weight in obese patients by between 15% and 25% on average after about one year. Their mode of action is to mimic the endogenous GLP-1, an intestinal hormone that regulates glucose metabolism and satiety.

This evolution reflects decades of research into the biology of hunger, hormones, and weight regulation, culminating in therapies that address the root causes of obesity.

“We are entering a new era in obesity care in the country. One that is grounded in science, compassion, and long-term solutions,” said Wei Sun, general manager of Novo Nordisk Philippines. “For many years, people living with obesity have been left with limited options and significant stigma. Today, with advancements in treatments that work with the body’s natural systems, we could transform outcomes for patients across the Philippines.”

Patient safety

As these innovations become more accessible, Novo Nordisk emphasizes the importance of patient safety and proper medical guidance. The company urges patients to seek consultation with qualified healthcare professionals and to use only approved, regulated medicines.

With the growing global demand for weight management treatments, there has also been a rise in compounded or unregulated versions that may not meet the same standards of quality, safety, and efficacy.

“Patient safety must always come first,” Sun added. “We strongly advise against the use of unapproved or compounded alternatives that bypass strict regulatory processes. These products may pose serious health risks and do not offer the same assurance of safety and effectiveness as approved medicines.”

Beyond treatment availability, Novo Nordisk’s initiatives in the Philippines concentrate on raising awareness of obesity as a chronic illness, providing healthcare professionals with up-to-date medical education, and collaborating to increase access to safe, evidence-based care.

 

 

 

 

 

April 10, 2026 by
Lifestyle, News

Samsung Introduces Smart Wash Business Solutions to Boost the Growth of the Commercial Laundry Industry in the Philippines

Ms. Stephanie Chua-Go, Head Of Division Home Appliances, Mr Roman Han, President of Samsung Electronics Philippines Corporation, Franklin Chan President, CYA Industries Inc., Mark Chan Business Development Manager, CYA Industries Inc., Jonathan Nazareth Head Samsung Commercial Laundry, CYA Industries Inc., Joseph Lee, Business Manager, Home Appliances, Jayson Angeles Strategic Business Head, Home Appliances

As part of its effort to advance more efficient, scalable, and technology-driven commercial laundry operations in the Philippines, Samsung Electronics Philippines officially unveiled its Commercial Laundry Washer and Dryer through its Smart Wash Business Solutions on March 25 at the SMX Convention Center.

The launch brought together industry partners, entrepreneurs, and key stakeholders, in collaboration with CYA Industries Inc., Samsung’s authorized distributor for commercial laundry solutions in the country. Covering everything from concept development and financing to installation and supply chain management, this partnership offers a comprehensive and streamlined solution for entrepreneurs looking to enter the commercial laundry business.

In his welcome remarks, Roman Han, President of Samsung Electronics Philippines, underscored Samsung’s continued leadership in innovation and its mission to enhance everyday life through intelligent and durable products.

“Our innovations’ core mission is to enhance daily life for everyone, whether at home or at work. We achieve this by designing technology that caters to the needs of the market while prioritizing customer experience and durability,” he said. He also highlighted the company’s focus on fostering strategic partnerships to help drive business opportunities in emerging sectors.

To further emphasize the power of Samsung’s new innovations, Samsung Electronics Philippines Strategic Business Head for Home Appliances Jayson Angeles detailed its capabilities in improving operational efficiency, reliability, and overall business performance. Powered by Samsung SmartThings, the system enables real-time monitoring, remote management, and performance tracking, allowing operators to optimize usage and streamline operations.

Designed to deliver consistent cleaning performance while optimizing water and energy consumption, Samsung’s Commercial Laundry Washer and Dryer are equipped with durable components and smart diagnostics, which helps minimize downtime, improve machine longevity, and support sustainable business operations.

Franklin Chan, President of CYA Industries Inc, emphasized the strength of the partnership with Samsung to the company’s capability to deliver end-to-end support.

“With our 60 years of experience and our partnership with Samsung, we are here to offer you a full circle of solutions, from concept to financing and supply chain support,” he said, adding that this will enable entrepreneurs to start the laundry business with ease.

For more details about Samsung’s Commercial Laundry Washer and Dryer and its Smart Wash Business Solutions, you may visit the official website  https://www.samsung.com/ph/washers-and-dryers/commercial-laundry/ or get in touch with CYA Industries and other authorized partners across the country.

 

 

 

 

 

 

 

 

 

April 10, 2026 by
Lifestyle, Tech

Eastern Communications guarantees reliable services despite ongoing tensions in the Middle East

As tensions in the Middle East continue to dominate the news, worries about possible disruptions to global connectivity have increased. Eastern Communications, a major telecommunications provider in the Philippines, assures its customers and partners that its services remain fully operational, with no expected interruptions.

The company has proactively implemented its Business Continuity Management Plan (BCMP), a comprehensive strategy designed to ensure uninterrupted operations under any circumstances. Key technical and field teams remain fully deployed, supported by a hybrid work setup that prioritizes employee safety while maintaining reliable service delivery.

“Connectivity is essential for businesses and communities, and our priority is to keep it uninterrupted,” said Atty. Aileen Regio, Co-Coordinator of Eastern Communications. “Our preparedness measures, combined with a resilient network design, allow us to continue providing reliable service even amid global uncertainties.”

Eastern Communications’ network architecture is built for adaptability. With geographically diverse submarine cable routes and independent core nodes, traffic is automatically rerouted in the event of any localized or regional disruption. This layered redundancy ensures that enterprises, institutions, and households continue to use stable, high-quality connectivity at all times.

The company’s commitment to continuity extends to power management. In line with the National Energy Emergency Plan, Eastern Communications optimizes energy use across its facilities. Its sites are also equipped with uninterruptible power supply (UPS) systems and backup generators, while a guaranteed supply of fuel reserves ensure that operations can continue without interruption even during commercial power fluctuations.

Jaeson Evangelista, Co-Coordinator of Eastern Communications, emphasized the company’s proactive approach: “We continuously monitor our network and coordinate with international partners to identify potential risks early. This vigilance, combined with our technical safeguards, ensures that our customers can rely on us for continuously reliable service.”

Through these initiatives, Eastern Communications protects its operations while strengthening its position as a reliable partner for businesses and communities throughout the Philippines. By leveraging strong infrastructure, careful planning, and constant monitoring, the company shows its ability to deliver uninterrupted connectivity even in an uncertain global landscape.

For inquiries or more information about Eastern Communications’ services, please call 5300-7000 or visit www.eastern.com.ph.

 

 

 

April 8, 2026 by
Beauty, Lifestyle

Beyond Redness Relief: Cetaphil Encourages Proactive Sensitive Skin Protection With Soothing & Comforting Line

For many people, skincare only becomes a priority when the skin starts to react. Redness appears. Irritation flares up. The skin barrier isn’t functioning as it should. By then, routines shift into problem-solving mode: focused on calming symptoms rather than preventing them. Cetaphil, the #1 dermatologist-recommended brand for sensitive skin, wants to change this behavior.

Daily exposure to pollution, UV radiation, fluctuating temperatures, and harsh skincare ingredients can gradually compromise the skin’s protective barrier. At the same time, internal and lifestyle influences such as stress, lack of sleep, diet, and over-exfoliating further can damage the skin. As these stressors accumulate, the skin becomes more reactive, more sensitive, and more prone to flare-ups. As the authority on sensitive skin, Cetaphil believes that proactive care, rather than reactive, is key to maintaining a strong, calm skin barrier long before visible symptoms appear.The first crucial step is awareness: understanding what triggers your skin and learning how to avoid or manage those stressors.

CALM SKIN UNDER PRESSURE

This belief is at the heart of the Cetaphil Soothing and Comforting Line, a range specifically developed to support sensitive skin exposed to daily triggers. Designed with gentle, dermatologist-tested formulations, the line helps soothe irritation, strengthen the skin barrier, and protect against recurring sensitivity: supporting long-term skin comfort rather than short-term relief.

At the launch event hosted by Cetaphil Brand Ambassador Bianca Gonzalez, on hand was Dr. Paola Alipit, who reinforced the triggers behind skin redness: “There are a lot of reasons behind skin redness, for example psychologic: every time you have anxiety or stress, you notice a flushed look. Also it can be environmental: UV exposure, pollution, extreme weather changes.” Dr. Alipit also mentioned certain skincare ingredients can play a part: harsh acids can contribute to a weakening of the skin barrier. To be proactive about your skin choices, she recommended Cica: “Cica is centella asiatica, a common ingredient that is anti-inflammatory. It addresses cells and enzymes in the skin that reduce inflammation. Asides from that, it also restores the skin barrier, helping moisturize it.” She also cautioned that any sort of redness in the skin signals cellular inflammation. “If you have cellular inflammation, chronic inflammation occurs later on, which can lead to premature aging.”

By reinforcing the skin barrier and minimizing exposure to known triggers, the Cetaphil Soothing & Comfort Line helps prevent the cycle of repeated irritation that can lead to lasting sensitivity, discomfort and inflammation:

  • The Cetaphil Cica Soothing & Comforting Balancing Toner is a toner that is specially formulated for sensitive and redness-prone skin. Infused with centella asiatica (CICA) extract, allantoin, and hyaluronic acid, it helps to rebalance, hydrate, and soothe the skin while reinforcing its natural barrier.
  • The Cetaphil Cica Soothing & Comforting Serum is an ultra-lightweight serum for sensitive and redness-prone skin. Powered by the Power Trio Blend of Centella Asiatica (CICA) extract, Pentavitin and Allantoin, it delivers deep hydration while helping to restore the skin’s moisture barrier for long-lasting protection and visibly reduce redness. This is the most powerful combination available in the skincare market.
  • The Cetaphil Cica Soothing & Comforting Balancing Face Cream is a lightweight, dermatologist-tested cream designed to instantly hydrate and soothe sensitive skin.

Powered by a blend of Centella Asiatica (CICA) extract, Allantoin, and Ceramides, it helps visibly reduce redness, improve skin texture, restore the skin’s protective barrier, and complete skin recovery in just 3 days Cetaphil’s message is clear: skincare should not start when redness appears. It should start with understanding your skin and being proactive with use of the Cetaphil Soothing & Comforting line. Fellow brand ambassador Jessica Wilson concurs.

At the event, she said it’s important to manage your skin and care for it, even if you can see there are no obvious problems. “You never want your skin care to be a band-aid solution, because if you start caring for your skin when the problems show, when it starts to sting, when it feels, then it’s too late. Don’t start when it’s an emergency.” Sharing their testimonies on the product was Bea Escudero and Mika Reins.

Both women shared the impact of their work lives on their skin: Bea is a courtside reporter, which means under any given situation, she is often under bright camera lights, or covering sports from an outdoor pitch. Mika, meanwhile, is often dealing with quick and often make-up changes. Both deal with skin redness, which has been alleviated by the Soothing and Comforting line. Mika said that as a model, she normally gets flushed, irritated skin. What she really appreciates with her Soothing and Comforting routine is that the products are fragrance free. “I appreciate that the products are fragrance free, and non-irritating for me. And they really work under my makeup, they’re not piling on my skin under layers of foundation and concealer.”

Through education, science-backed formulations, and a proactive approach to sensitive skin care, Cetaphil continues to empower people to move from reacting to flare-ups toward building resilient, comfortable skin every day—because when you know your skin triggers, you give your skin the strength it needs to stay calm, balanced, and protected.

Cetaphil Cica Soothing and Comforting is available at all leading retailers and online at Shopee, Lazada and TikTok Shop.

 

 

 

 

 

 

April 7, 2026 by
Lifestyle, News

NYMA’s Kat Bautista has been selected as a judge for the Hashtag Asia Awards 2026

Kat Bautista, Founder and Chief Operating Officer of NYMA Talent Management, has been appointed as one of the judges for the Hashtag Asia Awards 2026, a regional platform that honors outstanding achievements in social media and digital campaigns.

With over a decade of experience in digital strategy, talent management, and brand partnerships, Bautista has played a key role in shaping the industry. Under her leadership, NYMA Talent Management has evolved into a top agency, representing some of the Philippines’ most influential creators, artists, and personalities, and helping elevate Filipino talent on the global stage.

This year, Bautista also serves as a judge for the Asia-Pacific Stevie Awards and the Webby Awards, further underscoring her recognition as a trusted industry voice across global award-giving bodies.

Her appointment comes at a time of strong momentum for NYMA, marked by the recent signings of artist-producer Ziv and creator-educator Bea Chu, alongside a growing and diverse talent portfolio.

Reflecting on her role as a judge, Bautista shared:

“I’m proud to be part of the judging panel for the Hashtag Awards 2026. With so much creativity, cleverness, and cultural insight already on display, I’m excited to see what the next wave of entrants will bring to the table. The bar is high, and I can’t wait to see how the region’s social media campaigns continue to surprise, inspire, and set new benchmarks.”

The Hashtag Asia Awards recognizes impactful and innovative social media work across the region, highlighting campaigns that break boundaries and influence digital culture.

Bautista’s inclusion on the judging panel further affirms her standing as a respected industry voice, where she will contribute her expertise in assessing the next wave of outstanding campaigns across Asia.

CONNECT WITH KAT BAUTISTA:
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To learn more about NYMA, visit nyma.ph

April 6, 2026 by