When we ask for our favorite comfort food, we don’t just crave for the familiar taste but as well as the memories and that warm fuzzy feeling that it brings to the table.Comfort food nourishes both the body and soul. It’s rarely the most luxurious or expensive meal one has ever had, but often the simplest.
And what could be a better comfort food than our all-time Pinoy favorites like Caldereta, mechado, salad, pichi-pichi, embotiod, majablanca or the never-dying Filipino-style spaghetti.
What do they have in common?
The creamy deliciousness of a cheese.The cheese that has garnished and revamped these and many other Filipino classics for the past 38 years. The full creamy taste of Eden Cheese! The Filipino meals will never be the same without a cheese on the table.
Food journalist renowned “Adobo Queen” Nancy Reyes Lumen” told about Eden Cheese products:
“Cheese is such a wonderful food that you can’t outgrow it. It is indispensable to our culture and daily lives as Filipinos. Cheese is one of the earliest foods we taste and the delight of it stays on from infancy to adulthood. We have grown up with it and it has been a part of our lives all these years. Cheese is practically a “no-fail” ingredient…you can even burn it and it still tastes good. We love cheese because it blends creaminess into our taste buds. It is comfort food.”
The Philippines’s jewel, Eden started the trend of carton cheeses in the country. It’s a favorite of moms for making dishes creamy and delicious recipes and providing vitamins and minerals including Calcium, Vitamin A and B2 to their families.
And on June 4, Eden Cheese is celebrating its National Cheese Day! It’s yet another time to rediscover the goodness of cheese in a dish.
Earlier this year, Eden has already started its nation-wide campaign of bringing the cheesy goodness of its products to every fiesta in the country. They encourage everyone to choose goodness and came up with the #ChooseGoodness to promote their project.
But what does it mean to #ChooseGoodness?
To choose goodness is to choose an exceptional life by doing our very best every time and in every way. To choose goodness is looking after the smallest details and maintaining quality standards in whatever we do, be it simple or not.
Eden has consistently and successfully showed how its “lusoglakas” nutrients, plus the fact that it’s packed with milk and real cheese are essential to making everyday dishes more special for the family. Thus, the brand is encouraging others to do the same through its #ChooseGoodness campaign.
Anna Sapitan, the category manager for Meals of Mondelez Philippines, the maker of Eden Cheese, mused about the campaign:
“Our brand stands for the belief that we can all do better, and choose to be exceptional.
That is why this year, we are driving this change, and encouraging everyone to #ChooseGoodness with the help of our delicious Eden Cheese.”
Eden will continue to support fiestas over the Philippines, all year-round. Fiesta celebrations are definitely marked in the calendars of Filipinos and as a heritage brand, it will be part of that. It will bring to life its new campaign by setting up booths to sample products, selling limited edition cheese keepers with fiesta designs and giving families a more special dish when they use Eden cheese.
The cheese that you grew up with will continue to deliver more good products. Watch out for the events on June 4 as it brings nostalgic feelings on your meals.
To know more, like Eden on Facebook (www.facebook.com/EdenCheesePH) and follow @edencheeseph on Twitter and Instagram.
