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Lifestyle, News

Asia Stage: Amplifying Asia’s Voice at the Frankfurt Book Fair 2025

Books have the power to cross borders, carrying the voices, experiences, and cultures of those who create them. This capacity to bring people together takes center stage at the Asia Stage of the Frankfurt Book Fair 2025. From October 15 to 19, illustrators, writers, publishers, and thought leaders from across Asia will gather to share their stories, celebrate their craft, and showcase the richness and diversity of Asian literature to the world.

The Asia Stage is the vision of Rex Education, brought to life in partnership with Frankfurt Buchmesse and supported by the National Book Development Board. Its journey began in 2018 as the ASEAN Forum, evolved into the ASEAN Stage in 2019, and in 2024, it embraced its current identity: the Asia Stage. What began as a noble idea to highlight regional publishing has grown into a recognized platform, a stage where the depth of Asia’s literary voices can shine on the global scene.

At the heart of this initiative is Atty. Dominador D. Buhain, Chairman and President of Rex Education. His lifelong passion for literature and publishing has guided this vision from the start. As a co-founder of the Asia Pacific Publishers Association and the ASEAN Book Publishers Association, he has long believed that the stories of Asia deserve a wider audience. Through this initiative, he has sought to open doors for publishers to share works that mirror their nations’ creativity, hopes, struggles, and resilience.

For REX, the Asia Stage has grown beyond a program. It has become a brand, a symbol of years of dedication to supporting Asian publishers and content creators at one of the world’s most important book fairs.

This year, with the Philippines as Guest of Honor, the Asia Stage brings a deeper dimension to the country’s participation. It reminds us that Filipino literature is part of a much larger story—one that connects with the voices and visions of Asia. For 5 days, the Asia Stage will host conversations, panels, and presentations that explore the education landscape, the evolving world of publishing, and the many ways culture continues to shape and inspire the region’s literature. Through this collaboration, REX and Frankfurt Buchmesse renew their shared commitment to uplifting Asian stories and ensuring that these voices continue to be heard, seen, championed, and remembered.

As the Frankfurt Book Fair opens its doors, the Asia Stage will stand with much gratitude and pride, inviting the world to witness and listen. It is a reminder that stories carry power. They connect us, inspire us, and transform us. For 5 days, Asia will speak, and the world will listen.

 

Lifestyle, News

BPI strengthens ESG initiatives by cleaning up the Pasig River and donating boats for emergency response

BPI and Philippine Coast Guard volunteers navigate the Pasig River as part of a joint clean-up drive and disaster response initiative. (Photo from the Philippine Coast Guard)

Through its inaugural River Clean-Up Drive at the Mexico Plaza Ferry Station in Intramuros, the Bank of the Philippine Islands (BPI) and the Philippine Coast Guard Maritime Security and Law Enforcement Command (PCG MARSLEC) celebrated a significant milestone in environmental sustainability, community resilience, and disaster preparedness.

In order to restore the Pasig River, the program brought together BPI officials, Coast Guard officers, auxiliary groups, and employee volunteers.

In accordance with a Memorandum of Agreement, BPI gave the rescue boats to PCG MARSLEC earlier this month, and the activity also marked the vessels’ first formal sea trial.

Through the combined efforts of BPI, PCG MARSLEC, the Coast Guard National Capital Region–Central Luzon (CG NCRCL), PCGA 109th Squadron, and volunteers, the cleanup collected 200 sacks—equivalent to more than 10,000 kilograms of waste and debris. The collective action underscored the importance of public-private partnerships in advancing both disaster readiness and environmental stewardship.

“These boats symbolize more than just preparedness for emergencies; they represent BPI’s commitment to protecting our communities and the environment,” said Dominador Bernales, Jr., BPI Chief Security Officer.

“By working with the Philippine Coast Guard, we ensure that our resources are managed by experts and put to effective use for both disaster response and sustainability initiatives like this river clean-up.”

Two rescue boats and support vessels were deployed along the Pasig River during the BPI and PCG’s river clean-up and boat launch activity. (Photo from the Philippine Coast Guard)

The two boats, equipped with outboard motors, will be used for rescue operations, disaster response training, and environmental activities such as river and coastal cleanups. PCG MARSLEC will manage their safekeeping and operational readiness for three years, after which BPI will formally donate the boats.

Volunteers from BPI and the PCG collect waste from the Pasig River, reaffirming their shared commitment to environmental protection and community resilience. (Photo from the Philippine Coast Guard)

The cleanup highlighted strong collaboration across agencies and organizations. Volunteers from BPI’s Enterprise Operations and Human Resources Segments joined PCG units and auxiliaries in clearing river waste, while tugboats, safety marshals, Emergency Medical Team stations, and logistics support ensured smooth and safe execution.

In photo (L-R): PCG MARSLEC’s Capt. Leopoldo Apillanes, Jr., Chief of Staff; Capt. John Lyndon Baxinela, Acting DCS for Operations, M3; Commo Fideles Sallidao, Deputy Commander; and Radm Inocencio Rosario, Jr., Commander; with BPI’s Dominador Bernales, Jr., Chief Security Officer; Col. Nicolas Suemith, Physical Security Incident Management Head; and Leonido Gomez, Physical Security Technology Head. (Photo from the Philippine Coast Guard)

Section 147 of the Bangko Sentral ng Pilipinas’ Manual of Regulations for Banks, which requires efficient security and emergency response procedures, is reflected in the cooperation between BPI and PCG, which was initially established through an MOU in April 2025. The program exemplifies BPI’s overarching goal of improving the Philippines, one neighborhood at a time, in addition to compliance.

 

 

 

 

Lifestyle, Travel

2GO Travel Joins DTI’s OTOP Program to Promote Local Goods Throughout the Philippine Seas

(L–R) 2GO Travel Head of Product Development George Clayton P. Narag; PhilExport Region 12 Chapter President Cecilia Loquias; PhilExport Head Office Vice President for Promotions Leonor Abella; Head of DTI Regional Operations Group Undersecretary Blesila Lantayona; 2GO Travel Business Unit Head Francis John Chua; DTI Region 12 Regional Director Flora D. Politud-Gabunales, CESO V; and 2GO Travel AVP for F&B, Ancillary, and Hotel Operations Roland Sunga.

Through its Biyahe2Business campaign, 2GO, the leading maritime travel company in the Philippines, has formally partnered with the Department of Trade and Industry (DTI) to promote locally produced goods under the One Town, One Product (OTOP) initiative. By showcasing their OTOP products in special kiosks on board 2GO Travel vessels, the partnership seeks to increase market visibility for local MSMEs. Every trip is transformed into a display of local cuisine, handicrafts, and Filipino pride thanks to this project.

OTOP items from Region 12 are the first to be highlighted under the Biyahe2Business program, marking the official start of the partnership. In collaboration with the local DTI office, MV 2GO Masinag will have a dedicated OTOP nook that will showcase approved products. Additional 2GO vessels will soon have access to more OTOP displays from different regions.

This initiative supports DTI’s Supply Chain and Logistics Center (SCLC), a platform that provides real-time logistics information, market linkages, and capacity-building programs for MSMEs.

“This collaboration allows DTI regional offices to bring and promote their products across islands through creative and practical logistics solutions,” said DTI-12 Regional Director and DTI-RAPID Growth Project National Director Flora D. Politud-Gabunales, CESO V. “Through this, 2GO has opened new opportunities for MSMEs to reach more customers and for travelers to discover authentic Filipino flavors and craftsmanship from across the country.”

The partnership aligns with 2GO Travel’s ongoing commitment to empower small businesses by improving access to transport and logistics solutions through the 2GO Travel’s Biyahe2Business platform. With this program, 2GO bridges the gap between local entrepreneurs and wider markets, ensuring that Filipino-made products can travel as far and as proudly as the people who create them.

“This partnership underscores our long-term commitment to help small businesses thrive by providing flexible, affordable, and reliable transport solutions,” said Francis John Chua, Business Unit Head for 2GO Travel. “With our generous 50KG luggage allowance, SMEs can move their products and supplies more freely across islands. This advantage supports their growth and reach. At 2GO, we believe sea travel is not only about connecting destinations, but also about connecting communities, celebrating culture, and enabling commerce. Through this initiative, we bring the best of every region to more Filipinos.”

As DTI’s official travel and logistics partner, 2GO Travel will provide group tour packages and exclusive MSME travel discounts in addition to exhibiting local goods. These initiatives will give business owners reliable and affordable mobility options. 2GO keeps improving national connectivity for business and trade by providing direct flights from Manila to important trading hubs including Iloilo, Bacolod, Cebu, Cagayan de Oro, and its newest destinations, Davao and General Santos City.

In accordance with the agreement, 2GO will also support Logistics Support Desks at specific Negosyo Centers in strategic areas and offer consulting and logistics advice services catered to MSME needs.

Contact [email protected] for information on travel deals and logistics that are only available to MSME’s.

For more information, please visit www.sminvestments.com

 

Lifestyle, News

Help’s Sustainability Initiative Wins Silver at the 2025 Inquirer ESG Edge Impact Awards

At the Inquirer ESG Edge Impact Awards, the Asia Society for Social Improvement and Sustainable Transformation (ASSIST) won the Silver Award in the Social Category-Talent Management for the sustainABILITY project, which aims to close the growing green skills gap in the Philippines.

To create and offer training programs that are relevant to the business, the initiative collaborates closely with instructors, students, and Technical-Vocational Institutions (TVIs) in Metro Manila and Cebu. These programs emphasize the development of green skills—the information, aptitudes, and behaviors that allow people to effectively contribute to the shift to a sustainable economy—in addition to technical competencies.

These skills are essential to meeting the growing demand for green jobs, which promote healthier lifestyles, increase resource efficiency, and foster innovation across industries. Green jobs not only provide economic opportunities but also promote social equity, strengthen community resilience, and reduce carbon emissions coming from non-renewable energy sources. By equipping future workers with essential knowledge and competencies aligned with the green economy, sustainABILITY helps prepare a future-ready and skilled workforce capable of taking on new opportunities in sustainable industries.

The Inquirer ESG Edge Impact Awards honor organizations that go beyond business as usual—those that integrate sustainability, social responsibility, and innovation into their strategies and operations. This year’s awardees were recognized for their leadership in advancing environmental stewardship, upholding human rights, and fostering inclusive development.

The group will proudly represent the nation at the Asia ESG Positive Impact Awards 2025 in Kuala Lumpur later this year, bringing with it the burden of promoting a common vision of a more sustainable future for everybody, in addition to the pride of its accomplishments.

The acknowledgement that ASSIST received through the sustainABILITY project demonstrates its steadfast dedication to closing the green skills gap and building a workforce that is prepared for the future. Through the incorporation of sustainability into technical-vocational training, ASSIST empowers Filipinos to take advantage of the expanding green economy and effect significant change throughout the nation.

 

 

 

 

 

 

Lifestyle

AT THE AGE OF 20, BELLE DE JOUR: DEVELOPING A BIG DREAMS JOURNEY

Where small steps turn dreams into a life fully lived.

The Belle de Jour (BDJ) Power Planner has been more than just a productivity tool for 20 years. For many aspirants, it has served as a map, a confidante, and a mirror of their goals.

In addition to launching Big Dreams Journey, a reinvention and evolution of what empowerment looks like today, BDJ embarks on an exciting new chapter as the legendary brand marks its 20th anniversary.

The story of Belle de Jour’s 20-year journey inspires me to see that growth and reinvention are essential parts of pursuing our dreams. I realized that empowerment isn’t just about setting goals—it’s also about reflecting, connecting with others, and continuously evolving. The Big Dreams Journey reminds me that I can create my own path by combining purpose, action, and community support to live a more meaningful and fulfilled life.

By combining organized tools, immersive experiences, and a purposeful community, Big Dreams Journey enables people to imagine, contemplate, and take concrete steps toward their goals in order to help them reach their greatest potential.

Held on October 8, 2025, at The Astbury in Makati City, the launch marked this milestone evolution: from a beloved planner brand into a purpose-driven movement that continues to inspire a new generation of dreamers.

“We’re expanding what we’ve always stood for,” says Darlyn Ty-Nilo, founder of BDJ. “For 20 years, the planner has been our foundation. Now, we’re building on that legacy by offering more tools, more experiences, and more ways to help people live their dreams.”

This evolution introduces Big Dreams Journey—a Dreampowerment System built on three pillars: tools, workshops, and community. It begins with the Vision Board Kit, Dreampowerment Journals, and of course, the Planner, a trifecta designed to help dreamers move from vision to action and from inspiration to real-life transformation.

From its first planner launch to its annual BDJ Fairs, BDJ has become a cultural touchstone for a generation redefining ambition, self-worth, and what it means to live with intention. Over the years, it has grown to include vision boards, guided journals, affirmation decks, workshops, and Dreampowerment challenges, transforming the act of planning into a joyful, creative practice of designing one’s life.

“Every season of BDJ brought us closer to what we were truly meant to be: not just a planner brand, but a movement,” Ty-Nilo shares. “This 20th year marks an expansion and a reaffirmation of our mission to support dreamers in even more powerful ways.”

The 2026 BDJ 20th Edition serves as both a celebration and a springboard. It honors two decades of stories, milestones, and dreams, while introducing the next evolution of BDJ’s Dreampowerment tools for transformation.

Big Dreams Journey will roll out new Dreampowerment experiences, from goal-setting challenges and community Spark Sessions to journaling and visioning workshops—all designed to turn reflection into action and dreams into reality.

“Dreams aren’t meant to be pursued alone,” Ty-Nilo adds. “They flourish in the community. That’s what Big Dreams Journey is all about: creating spaces where each person’s growth fuels another’s courage to dream.”

While the iconic planner steps off center stage to share the spotlight, BDJ’s mission continues stronger, wider, and more intentional than ever.

“If the first 20 years were about empowering people to plan their dreams,” Ty-Nilo concludes, “the next phase is about supporting them in truly living their dreams. Our North Star is no longer just putting out a planner year on year; we’re in the business of supporting dreams and taking action and steps towards them. That’s the legacy we want to carry forward.”

Big Dreams Journey, a live empowering ecosystem of resources, connections, and experiences that assist everyone in creating the life they envision, is BDJ’s transition from product to mission.

 

 

 

 

 

 

Lifestyle, Tech

Globe Champions Use Pettr and PAWS to Take Care of Pets

Nowadays, a lot of Filipino houses and families have pets, and their welfare has grown equally significant. Through its cooperation with Pettr, the nation’s first all-in-one digital pet care platform, Globe hopes to make pet care necessities affordable for all Filipino pet parents. Globe is merging daily connectivity with pet wellness. Pet-parents may obtain the services they require by using its Go+99 offerings, which give users a ₱100 discount voucher for teleconsultations with registered veterinarians and other essential services.

The Philippine Animal Welfare Society (PAWS), a non-profit, volunteer-based organization committed to sheltering rescued animals, preventing animal cruelty, and promoting the humane treatment of animals, is partnering with Globe to launch a number of pet-care initiatives. The first will be employee engagement programs like volunteer activities, donation drives, and awareness campaigns to support PAWS’ advocacies. Globe recognizes the opportunity to authentically demonstrate its commitment to animal care and welfare.

The initiative kicked off with Volunteer Day last September 25, 2025, at the PAWS Shelter in Katipunan, Quezon City, where up to 50 Globe employees donated pet-care amenities and spent the day feeding, cleaning, and reading to the shelter’s cats and dogs. This hands-on experience reflects Globe’s belief that care begins within, living out the same values of compassion and community that the company advocates externally.

“This initiative is about showing our people and our partners that care is not just a campaign – it’s a culture,” said Roche Vandenberghe, Chief Marketing Officer at Globe. “We try to uplift Filipino lives everyday at Globe and with pets as part of people’s found families, we’re extending that culture of care into everyday life, making sure that even our customers’ companions receive the attention and support they deserve.”

With these efforts, Globe continues to evolve as more than a connectivity provider, fostering a culture of care within its own community.  By celebrating pets as part of Filipino homes, Globe affirms that compassion lives in everyday bonds that truly matter.

Please visit https://www.globe.com.ph/ to find out more.

 

Lifestyle, News

To encourage the adoption of digital payments by Philippine SMEs, HitPay and Ingenico have launched a “all-in-one” system

  • The integrated Ingenico smart terminal and BSP-regulated HitPay platform empower Filipino merchants to accept all major transaction types, including GCash and Maya, via one device, simplifying compliance and reconciliation.
  • HitPay and Ingenico aim to onboard 10,000 Filipino SMEs over the next 2 years across high-growth sectors like Retail, F&B, and Tourism, signaling a major investment in the nation’s digital economy.

Hitpay Ingenico

A new all-in-one payments system introduced by BSP-regulated HitPay and world payment acceptance leader Ingenico is expected to provide Filipino SMEs with easier operations and quicker access to cash flow. The partnership gives local businesses the ability to easily accept credit cards and well-known e-wallets, among other major payment methods.

In order to assist merchants in accepting a variety of payment methods, including major credit/debit cards, QR-based payments such as GCash and Maya, and international cross-border payments, HitPay’s software platform is coupled with Ingenico’s smart terminal. This solution provides speedier access to cash flow and frequently settles payments faster than traditional models, which is beneficial for SMEs with limited margins.

Beyond access, the smart terminal also provides an affordable and simple way for SMEs to manage end-to-end operations from a single platform. These include unifying online and offline payment methods, issuing invoices, automating recurring billings, and accessing business insights to help inform key decisions.

The partnership also combines Ingenico’s global payments network, and HitPay’s extensive network made up of 25 regional payment partners, enabling SMEs to serve both domestic customers and tourists seamlessly.

Aditya Haripurkar, founder & CEO of HitPay

“As the Philippines accelerates its ‘cash-lite’ goal, SMEs need to provide choice, speed, and security at checkout without being overwhelmed by complex software, multiple reconciliation steps, and high integration costs.,” said Aditya Haripurkar, Co-Founder and CEO of Hitpay. “Our collaboration with Ingenico goes beyond terminals and transactions; it is about democratizing access to enterprise-grade tools, giving SMEs the confidence to play their full part in the Philippines’ digital future.” 

“Ingenico’s mission has always been to simplify payments for businesses of every size. By working with HitPay and leveraging a comprehensive network of payment and banking partners, we’re giving Filipino SMEs access to secure and innovative tools that allow them to grow and stay relevant in a fast-changing market.”said Xavier Michel, Head of Southeast Asia Channel Markets, Ingenico

Businesses in important sectors like retail, food & beverage, and travel, where the transition to digital payments has been noticeable, have already started to use the partnership. Within the next two years, the collaboration hopes to empower 10,000 SMEs in the Philippines.

Serving more than 20,000 small businesses in the Philippines, HitPay is a BSP-regulated payment network that guarantees adherence to regional financial law

Lifestyle, News

The 2025 Award-Winning Link VIP Club Program Goes Above and Beyond for Customers

Eastern Communications named the Brand Experience of the Year and Customer Experience of the Year at the Asian Experience Awards 2025. [From L to R:] Eastern Communications Customer Experience Manager Francris Caspe, Brand Communications Manager Tricia Barrera, Chief Marketing and Experience Officer Jed Estanislao, Segment Marketing Manager Dindo Cabatingan, and Customer Experience Manager Maricris Santos-de Guzman.

Eastern Communications distinguishes itself in a time when price wars and automation rule the telecom market with a potent differentiator: human-touched, individualized service. Eastern’s distinctive strategy was recently acknowledged at the Asian Experience Awards 2025 in Singapore, where its Link VIP Club customer loyalty program and 2024 “Partners in Progress” brand campaign won awards for Customer Experience of the Year and Brand Experience of the Year, respectively.

Launched in 2018 to foster Eastern’s connections with its most valued B2B clients, the Link VIP Club has now expanded into a full-fledged experience delivering unique incentives, elevated service touchpoints, and access to premium lifestyle events targeted to the demands of modern organizations.

Elevated experiences through the Titanium Tier

Eastern Communications treats loyal partners to an exclusive movie premiere of The Fantastic Four: First Steps

Unveiled in April at the Metropolitan Museum of Manila in Bonifacio Global City, Taguig, the Titanium Tier launch was a celebration of partnership and progress. This newest Link VIP Club level offers premium benefits such as 24/7 priority care, managed connectivity solutions, exclusive event access, and curated learning sessions. Designed to deepen client relationships and elevate the customer experience, these perks align with Eastern Communications’ “High Tech, High Touch” philosophy.

“Customer-centric innovation is at the heart of everything we do,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications. “Through the expanded Link VIP Club perks, we’re elevating the way we serve with smarter solutions, faster resolution time, and exclusive access to experiences to empower our clients for the future. Our goal is not just to meet expectations but to stay ahead of them and anticipate challenges before they’re even felt. Because at Eastern, every client journey deserves excellence.”

Eastern Communications holds first-ever golf tournament exclusively for Link VIP Club Members

Furthering its client-first approach, the telco provider hosted its first-ever golf tournament exclusively for Titanium members on July 17, 2025, in Laguna. This inaugural event brought together some of Eastern Communications’ most loyal clients for a day of friendly competition, networking, and shared celebration.

“Our company has been with Eastern Communications since 2015, and we really feel special. This event is more on engagement and relationship building, which I think is the key to being long-time partners,” said Yeng Molero, owner of APN Philippines Inc.

Recognized commitment to client engagement

Aside from the 2025 Asian Experience Awards, Eastern’s “high touch” service has garnered significant acknowledgment across various regional marketing platforms.

Eastern Communications earned recognition at the 2025 Carrier Community Global Awards in Berlin, winning the Best Sales and Marketing Team of the Year award, highlighting the strength and impact of its customer engagement initiatives. The telco also took home a bronze award for Excellence in B2B Marketing at the Marketing Excellence Awards Philippines.

Most importantly, Eastern Communications’ dedication to exceptional service is reflected in the feedback of its clients.

“As an Eastern client, I really enjoyed the after-sales and pre-sales services. Most businesses really need reliability and fast connection, and in case there are downtimes, the team has to be very approachable. It’s truly great that we are partnered with Eastern. I would really recommend Eastern based on our company’s overall experience, knowing that we can confidently stand by our recommendation,” said Shin Enriquez, Network Operation Section Head at Bank of Commerce.

Ross Garcia, Head of Public Relations at San Miguel Holdings, shared, “Eastern Communications is very proud of their service, [and] as they say, it is very personalized and exceeds every client’s expectations. They go the extra mile and they provide services that really can’t be matched by other competitors.”

This illustrates how Eastern sees its clients as long-term partners in success and reflects the company’s branding message of being Partners in Progress. Through custom events, priority support, milestone sharing, and fostering relationships beyond business, the telco keeps showcasing this value.

Visit www.eastern.com.ph or call 5300-7000 to find out more about Eastern Communications’ dedication to providing High Tech, High Touch service and the Link VIP Club Program.

 

Lifestyle

Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

From Left to Right: KOL – Ms. Valerie Tan; Haier Senior Marketing Manager – Ms. Angeli Patricio; Haier AC Product Manager – Mr. Wang Kangning; Haier Vice President – Mr. Xuhong Yan; Haier President & CEO – Mr. Sun Liangjun; Automatic Merchandising Head – Ms. Cheng Del Mundo; Automatic Centre Senior Marketing Manager – Ms. Pearl Perlada; Mr. Herrick Soneja – Automatic Centre District Manager; Haier Strategic Channel Sales Director – Mr. Eric Pabustan; and Haier Product Manager – Mr. John Torres

Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.

Haier Philippines and Automatic Centre teams together with event models during the Haier Air Conditioner Product Launch at Automatic Centre.

At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.

Display of Haier’s latest air conditioner lineup featuring the UV Cool AI Voice series at Automatic Center.

Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.

The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.

Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.

The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.

Haier Philippines President and CEO Sun Liangjun during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.

Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.

Visit: https://www.haier.com/ph/air-conditioners/

 

Lifestyle, Sports

Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain

The partnerships aim to turn passion on the pitch and on the court into smarter, more connected living at home.

Haier, a home appliance brand, has announced new multi-year global partnerships with Liverpool FC and Paris Saint-Germain. The announcement was made at IFA Berlin, where Haier unveiled its new brand strategy. The agreements unite Haier with two of the most followed football clubs in the world.

These collaborations are part of Haier’s “Home of the Champions” initiative, which aims to align the brand with top-tier clubs and athletes. The partnerships are intended to inspire, connect, and create richer, smarter experiences for fans and consumers worldwide. Haier’s values of innovation, precision, and excellence are said to align with the spirit of both clubs, reinforcing a shared commitment to performance and global reach.

As part of the partnerships, Haier will engage with fans across stadium, digital, and retail touchpoints. The brand will also deliver exclusive fan experiences and explore the creation of co-branded smart home products designed to bring the energy of a matchday into daily life.

The partnership with Liverpool FC also revives a historic connection. Candy, a brand that is now part of Haier Europe, was the club’s main sponsor in the late 1980s and early 1990s, an era that remains one of the most iconic chapters in the club’s history.

Haier’s Expanded Sports Portfolio

In addition to the new football partnerships, Haier has renewed its strategic partnership with the ATP Tour through 2028. This renewal expands Haier’s role as an ATP Gold Partner, now covering both Home Entertainment & TV and Home Appliances categories. This extension will provide Haier with on-court brand visibility, premium hospitality experiences, and on-site product integration at select ATP Tour events. The brand will also benefit from exposure across the ATP’s digital channels, which reach an online audience of more than one billion.

Haier’s sports sponsorships also include LALIGA, Liga Portugal, the Royal Moroccan Football Federation, Roland-Garros, and the Mutua Madrid Open. This broad and strategic connection with sports reflects a multisport identity. Haier’s partnerships are built on the belief that sport is a powerful platform to inspire, connect, and create shared value.