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In an effort to rally Gen Z support for local communities, Globe introduces the #GoGIVEYourHeart Challenge

Marks Globe and Tiktok partnership for TikTok for Good campaign

Globe’s inaugural TikTok for Good campaign in the Philippines, #GoGIVEYourHeart Challenge, used digital generosity to transform social media engagement into tangible impact.

The contest highlights GoGIVE, Globe Prepaid’s digital advocacy tool available through the GlobeOne app, where users may choose to sign up and receive “hearts” only by providing their data.

To encourage participation, Globe created a branded filter on Tiktok that allows netizens to flash their best hand hearts as a digital act of giving.

Each post using the custom effect and the #GoGIVEYourHeart hashtag becomes a metaphorical nudge to earn and donate hearts to their desired communities via GoGIVE.

“We are proud to be featured on TikTok for Good. This campaign offers a fun and purposeful way for young Filipinos to take part in the movement and give back by being online,” said Givielle Florida, Globe Prepaid Business Head.

Vanessa Brown, Director of Business Development for  APAC at TikTok added: “TikTok for Good harnesses the power of creativity, discovery, community and authentic expression to inspire  communities to drive meaningful, positive and lasting change. Our partnership with Globe for the #GoGIVEYourHeart Challenge empowers our Filipino TikTok community to rally support and raise awareness for causes close to their hearts, achieving real-world impact both on and beyond TikTok.”

The campaign is promoted by Team Globe of Good ambassadors, including ABS-CBN Star Magic talents Alora Sasam, Ericka Padilla, and Gillian Vicencio, Rise Artists Studio’s Kerwin King, celebrated theater actor Reb Atadero, and internet sensation Doc Adrian Insigne.

Among the beneficiaries are:

  • Philippine Eagle Foundation – supports wildlife conservation and protects the critically endangered Philippine eagle
  • Project PEARLS – empowers women in Tondo through digitally-enabled livelihood
  • Philippine Animal Welfare Society (PAWS) – provides shelter and medical treatment for stray animals
  • Philippine General Hospital Foundation –  boosts public healthcare services through digital tools and internet connectivity
  • World Vision –  promotes digital education access for underserved Filipino students

Once the target number of hearts is reached by each non-government organization (NGO), they will receive the support pledged by Globe.

“Our partnership with TikTok reflects our belief that even small online actions can lead to positive change when people come together with the best intentions,” said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer.

TikTok’s worldwide social impact content initiative, TikTok for Good, unites and motivates a global community to unleash the creative potential to mobilize support, increase awareness, and promote positive change for causes that are most important to them.

Use the branded effect, flash your hand heart, publish your video, and open TikTok and search for #GoGIVEYourHeart to participate. Join in the #GoGIVEYourHeart Challenge to transform insignificant online routines into meaningful charitable deeds.

 

 

 

May 23, 2025 by
Food, Lifestyle

To support recycling efforts, Coca-Cola Philippines is expanding its PET bottle collection program

Coca-Cola’s expanded initiative officially kicked off with a Tapon to Ipon booth activation on April 29, 2025, at Terra 28th in BGC, showcasing the importance of strong community engagement.

The expanded launch of Coca-Cola Philippines’ “Tapon to Ipon” PET bottle collection program is a significant step in bolstering local bottle collection infrastructure and assisting in the acceleration of PET bottle recovery efforts throughout communities, building on the company’s ongoing sustainability efforts.

The Tindahan Extra Mile (TEM) project is one of the many bottle collection programs run by Coca-Cola Philippines that are combined into one campaign under the expanded Tapon to Ipon program. The program intends to increase recycling drop-off locations’ accessibility for communities around the Philippines, with more than 6,000 collection centers currently operating nationally.

The initiative was officially relaunched with a community activation event on April 29, 2025, at Terra 28th in Bonifacio Global City (BGC), highlighting the importance of strong local engagement.

“Coca-Cola Philippines continues to innovate and improve our recycling systems to help address plastic waste,” said Tony del Rosario, President of Coca-Cola Philippines. “By expanding Tapon to Ipon, we are increasing collection and recycling access and reinforcing our commitment to partnerships that help deliver positive impact in local communities.”

Originally launched in 2021 by Coca-Cola Europacific Aboitiz Philippines (CCEAP), formerly Coca-Cola Beverages Philippines, Inc. (CCBPI), Tapon to Ipon has engaged sari-sari store owners, customers, government agencies, and local governments to recover post-consumer clear PET bottles.

“We are grateful to all our partners who continue to support collective environmental action,” said Gareth McGeown, CEO and President of CCEAP. “Strengthening collection and recycling infrastructure has always been a key goal of Tapon to Ipon, and its expansion underscores our shared mission to empower communities and create a more sustainable future for Filipinos.”

The program invites consumers to exchange used PET bottles—regardless of brand—for Coca-Cola product rewards at designated collection hubs, including sari-sari stores and special pop-up booths at major local events such as the Sinulog Festival in Cebu City and Dinagyang Festival in Iloilo City.

At the Tapon to Ipon activation in BGC, attendees dropped off their empty PET bottles and joined the “Dunk, Not Junk” shooting hoops game for a chance to win Coca-Cola merchandise, refreshing products, and other exciting prizes.

The aim is to bring the collected bottles to PETValue Philippines, the country’s first food-grade bottle-to-bottle recycling facility located in General Trias, Cavite. PETValue Philippines, a joint venture between CCEAP and Indorama Ventures, plays a critical role in turning post-consumer PET bottles into new food-grade recycled PET (rPET) packaging.

To date, CCEAP has reached over 170 cities and municipalities nationwide. The program has also been recognized at the FMCG Asia Awards, Quill Awards, and Asia-Pacific Stevie Awards, underscoring its significant contribution to promoting more sustainable practices and responsible waste management.

Incentivizing community recycling systems

As an expanded part of the program, which now incorporates the Tindahan Extra Mile program, sari-sari store and carinderia owners will also become empowered to be rewarded for their recycling efforts.

Implemented in partnership with Basic Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO), participating micro-retailers collect PET plastic bottles and other recyclables from their communities and can   earn points based on the volume of materials they gather. They can use these points to redeem cash or products through the bXTRA app.

The company’s continued dedication to sustainability is demonstrated by Tapon to Ipon. Through collaboration with retailers, private groups, local government entities, and micro, small, and medium-sized businesses (MSMEs), the company keeps expanding its network of collection centers, which makes recycling more approachable and interesting for communities nationwide.

To increase community accessibility to recycling, hundreds of collection locations have been set up around the Philippines. Visit the interactive map at https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability to locate the closest collection lo

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

May 23, 2025 by
Lifestyle, Tech

Eastern Communications Receives 2025 Asia Pacific Stevie Awards Honors for Innovation and Customer Excellence

[From L to R:] Eastern Communications representatives Customer Experience Senior Manager Marisol Salud, Segment Marketing Head Gian Conde, Customer Experience Representative III Fernie Ricafrente, Segment Marketing Supervisor Gian Barcarse, Brand Communications Supervisor Loren Maranan, and Chief Marketing and Experience Officer Jed Estanislao.

At the 2025 Asia Pacific Stevie Awards, which were held at the Lotte Hotel in Seoul, Eastern Communications, the leading provider of ICT and telecommunications solutions in the Philippines, receives international recognition for its exceptional accomplishments. The business is thrilled to have won three major awards: Innovative Achievement in Customer Satisfaction, Award for Innovation in Content Marketing/Branded Editorial, and Thought Leadership Campaign of the Year.

One of the most prestigious international business honors in the world, the Stevie awards recognize accomplishments in a range of Asia Pacific areas. More than 1,000 organizations from 23 markets—including Australia, mainland China, Hong Kong, India, Japan, the Philippines, Puerto Rico, South Korea, Singapore, Taiwan, Thailand, Turkey, the United Kingdom, the United States, and more—submitted nominations for this year’s competition.

Driving Digital Literacy and Nation-Building

Eastern Communications’ “Eastern Huddles” campaign, which won the Silver Stevie Award for Thought Leadership Campaign of the Year, addressed critical technological challenges faced by businesses in the Philippines between 2022 and 2024. These challenges included talent shortages in emerging technologies, cybersecurity threats, digital literacy gaps, and a lack of upskilling.

Through close collaboration with key industry associations and business chambers, Eastern launched the Eastern Huddle series, which has been a proven success since its first run. Through the thought leadership series, Eastern achieved a 30.1% penetration rate in 2024 (up from 25% in 2021) and garnered exceptional event satisfaction ratings (94% in 2024, compared to 83% in 2021).

Showcasing the Philippines’ Hidden Gems Through Engaging Content

The “Eastern Explores” video campaign, which received the Bronze Stevie Award for Innovation in Content Marketing/Branded Editorial, was released in time for Eastern Communications’ completion of the Philippine Domestic Submarine Cable Network (PDSCN) project. This joint undersea network infrastructure project aims to deliver robust internet connectivity to previously unconnected or underserved areas.

Eastern Communications strategically launched “Eastern Explores” to amplify the PDSCN news while supporting local tourism in its service areas: Cebu, Baguio, Iloilo, Pampanga, Bohol, Metro Manila, and Boracay. The seven-episode series showcased Filipino culture, history, cuisine, and pride through local festivals such as the Sinulog, Dinagyang, and Panagbenga festivals, aligning with Eastern’s “Partners in Progress” campaign. The initiative aimed to increase brand visibility, support government tourism, and promote local businesses.

[From L to R:] Eastern Communications representatives Segment Marketing Head Gian Conde, Customer Experience Representative III Fernie Ricafrente, Segment Marketing Supervisor Gian Barcarse, Customer Experience Senior Manager Marisol Salud, and Brand Communications Supervisor Loren Maranan.

Excellence in Customer Experience

Eastern’s customer-centric initiatives were also recognized with the Bronze Stevie Award for Innovative Achievement in Customer Satisfaction. Forwarding its “high tech and high touch” promise, Eastern emphasizes personalized experiences and genuine human connections through its “Heart of Service” philosophy.

Eastern Communications’ customer experience strategies were focused on creating a customer-first culture, championing efficiency, redefining customer excellence, and amplifying brand love and loyalty.

These efforts have resulted in significant improvements, including a 5% increase in overall customer satisfaction and a 10% revenue increase among its loyalty program customers.

“These awards affirm Eastern’s continuous efforts in elevating its overall experience – not only through innovation, but also through meaningful partnerships and authentic customer engagement,” said Jed Estanislao, Chief Marketing and Experience Officer of Eastern Communications. “We owe this success to our Ka-Eastern people and, most importantly, to our loyal customers, who motivate us to exceed expectations this year and drive progress for Filipino communities and businesses through technology.”

Eastern Communications’ dedication to innovation, nation-building, and first-rate customer service has earned them recognition at the Asia Pacific Stevie Awards, placing it among the top players in the Philippine telecom sector.

Please visit www.eastern.com.ph to find out more about Eastern Communications.

 

 

 

 

 

May 22, 2025 by
Lifestyle, Travel

Setting the Scene for Expo 2025 in Osaka, Japan with Pinoy Pride

Yumeshima Island in Osaka has more to offer this summer and fall! Check out the fascinating cultural havens on show at Expo 2025 in Osaka, Japan, if you’re traveling to see the city’s well-known culinary scene!

Photo courtesy of the Tourism Promotions Board

Get another perspective on our home while showing up for our kabayan on Philippine National Day! Happening on June 7, 2025, at the EXPO National Day Hall “Ray Garden”, the celebration will spotlight the heart of Filipino culture through food, dance, and music. At the core of the event is Hinabing Hiraya (Woven Imagination)—a stunning cultural showcase that brings the Filipino dream to life through vibrant performances. It’s more than just a show; it’s a moving tribute to the strength, creativity, and diversity of the Filipino people. Whether you’re there for the lechon or the tinikling, it’s the perfect event to invite your Japanese friends and travel buddies to experience what being Filipino truly means.

Osaka is sparking curiosity, spotlighting cultures around the world by showing it off with one big bonanza of global expression! The expo serves as both an invitation and a deep dive into its commitment to innovation, sustainability, and cultural exchange. The theme this year is: Designing Future Society for Our Lives.

The event serves as a “living lab” for global collaboration and the power of human connection. The sprawling site on Yumeshima Island in Osaka will house more than 150 pavilions, including contributions from over 160 countries and international organizations, showcasing emerging technologies, cultural traditions, and pioneering solutions for global challenges.

Photo courtesy of Pasona Group.

The Gundam Pavilion, presented by Bandai Namco, is a dream come true for anime and sci-fi fans alike. The Gundam Pavilion promises a life-sized, interactive installation celebrating Japan’s cultural exports and engineering prowess. Combining virtual reality, robotics, and immersive storytelling, the pavilion represents a playful but powerful symbol of Japan’s global cultural influence and technological imagination.

Pasona Group’s Naturverse invites travelers to an unforgettable expedition with the Awaji Island Trip! This immersive travel extension invites visitors to explore Awaji Island, just an hour from the 2025 Expo site, through guided eco-tours, organic dining experiences, and a hands-on look at how Japan is weaving together tradition and innovation in sustainable living. Highlights along the way include the playful Nijigen no Mori theme park, with beloved Japanese pop-culture experiences, and the charming Hello Kitty Smile theme park, with the iconic character lining every ride and attraction around the theme park.

You can gain preferential access to the Expo’s “PASONA NATUREVERSE” pavilion by presenting your boarding ticket to Awaji Island. In contrast to the futuristic fervor of the main Expo, the Awaji excursion offers a calmer, soul-nourishing experience.

Expo 2025 will run for six months, starting on April 13. Since it ends on October 13, make sure to use the Expo’s Ticket Portal and start making travel plans as soon as possible! Visitors are invited to make plans in advance and customize their Expo experience with daily, seasonal, and passport-style multi-entry passes.

 

 

 

 

May 21, 2025 by
Food, Lifestyle, News

For the second consecutive year, Abi Marquez has been named a FoodPHILIPPINES Advocate Par Excellence

Abi’s portrait at the event

Abi Marquez, a gourmet content producer, has been recognized once more as a FoodPHILIPPINES Advocate Par Excellence, a title she first obtained in 2024.

Awarding Ceremony – Abi receiving plaque from CITEM

As anticipation for IFEX Philippines 2025 grows, the announcement was made at the “#BigTasteReveal: The 2025 IFEX Philippines Media Preview,” which took place on May 15 at Casa Ibarra MOA in Pasay City.

The biennial KATHA Awards for Food honor innovation and quality in Philippine food products and are organized by the Center for International Trade Expositions and Missions (CITEM). The KATHA seal has raised the bar for Filipino exports on the international scene since 2015 and has come to represent excellence and innovation in the sector.

CITEM Executive Director Leah Pulido Ocampo, Deputy Executive Director Malou Mediran, CITEM Founder Dr. Mina Gabor, and IFEX Philippines Project Director Rowena Mendoza were all in attendance.

Abi with CITEM/ IFEX/ Katha Awards Executives

Abi’s back-to-back recognition highlights her growing impact as one of the leading voices in modern Filipino food storytelling. From her viral reinventions of local classics—like the now-iconic Peach Mango Pie Lumpia—to heartfelt recipe videos that mix education with nostalgia, she has become a go-to source of both entertainment and trusted go-to recipes for food lovers around the world.

Being named a FoodPHILIPPINES Advocate Par Excellence—for the second time now—feels like a full-circle moment,” Marquez shared during her speech. “I started creating content because I loved food. I stayed because I realized how powerful food could be.”

Abi delivering speech

What began in her parents’ kitchen has evolved into a global platform. With over 8 million followers, multiple international accolades, and collaborations with culinary icons like Gordon Ramsay and Chef Nobu, Abi has proven that Filipino food doesn’t need translation—it just needs to be shared.

“Since the last time I stood here, I’ve cooked Filipino food in other countries with people from completely different backgrounds—and the beauty is, they loved it,” she said. “Because great food speaks a universal language.”

This year, as part of her continued partnership with the FoodPHILIPPINES program, Abi is set to collaborate on fresh content for global platforms, including digital campaigns, international expos, and spotlight features that bring Filipino flavors to a wider audience.

“To some, these may look like personal milestones,” she said, referencing her Webby win and James Beard Award nomination. “But to me, they’re reminders that we don’t need to change who we are to be seen. We just need to show up—with our recipes, our stories, and our lumpia.”

With every dish Abi shares, she reminds the world that Filipino food is a culture, history, and identity served on a plate.

“Let’s keep cooking, keep sharing, and keep proving that Filipino food is world-class—because it always has been.”

Mabuhay and congratulations, Abi!

FOLLOW ABI MARQUEZ AND HER FOOD ADVENTURES ON:

FACEBOOK | INSTAGRAM | TIKTOK | YOUTUBE |  X

FOR MORE INFORMATION ON ABI MARQUEZ, PLEASE CONTACT:

Karen Tumbali | [email protected]

To learn more about NYMA, visit nyma.ph

 

May 21, 2025 by
Lifestyle, News

House Creatives PH: Developing the Next Generation of Influential Creators

One movement is making a significant impact in a world where digital noise frequently overpowers authenticity: House Creatives PH. Based on the idea that content is a catalyst for change rather than merely a means of expression, House Creatives PH aims to give people the abilities, attitude, and self-assurance they need to tell stories that transform lives.

A potent Massive Transformative Purpose (MTP) is at the heart of this movement: “Creating Creators That Influence Transformation.”

Through immersive bootcamps, high-impact workshops, and deeply purposeful mentorship programs, House Creatives empowers entrepreneurs, professionals, and aspiring content creators to go beyond trends and build legacies. Whether you’re a business owner looking to elevate your brand through storytelling or a creator wanting to inspire action, House Creatives offers the tools and support to make that leap.

Their flagship program, the Content Mastery Bootcamp (CMB), has become a proving ground for personal and professional breakthroughs. More than just technical training, it is a transformative experience that nurtures self-mastery, strategic communication, and authentic branding. Attendees don’t just learn how to create content—they know how to lead movements.

At the heart of this thriving community is a culture of collaboration, alignment, and shared growth. Participants leave not only with refined skills but also with a renewed sense of clarity, purpose, and connection.

From Real Talk to Real Impact

Real Talk Darbs (RTD), whose real name is Darbie Kim Estrebilla, is the driving force behind House Creatives PH. Darbs, a self-made businessman and globally renowned content creator, turned his own tale of adversity, development, and perseverance into a platform that now inspires thousands of people.

The core of the group he established is his credo, “One changed soul is worth more than a billion views.” He keeps transforming passion into purpose with House Creatives PH, demonstrating that every tale has the capacity to inspire, influence, and change under the correct direction.

 

 

 

 

May 20, 2025 by
Lifestyle, Travel

2GO and Go For Gold Philippines Collaborate on Race Series 5 in Iloilo

2GO Travel offers special sea travel rates for cyclists and teams heading to Passi City event

Nica-Lim Tan, Marketing Promotions Specialist of Go For Gold Philippines; Jeremy Randell Go, Head of Go For Gold Philippines; Roland Sunga, 2GO Travel AVP for F&B, Ancillary, and Hotel Operations; and George Narag, 2GO Travel Senior Brand Manager.

The official travel partner of Go For Gold Philippines for the fifth leg of the Go For Gold Race Series, which will take place in Passi City, Iloilo, from May 30 to June 1, is 2GO Travel, the country’s biggest and most prestigious marine travel company. Cyclists and their crews may travel to and from the event in safety, convenience, and affordability thanks to the partnership’s exclusive all-in sea transport pricing.

As part of the partnership, 2GO Travel is providing participants with exclusive all-in pricing for sailing from Manila to Iloilo (departing on May 27) and returning to Batangas via Roxas (June 3). For athletes who are traveling with their bikes and equipment, the package offers a 50 kg luggage allowance and waived expenses for handling sporting equipment.

“We are excited to support Go For Gold Philippines in empowering local cycling athletes and fueling interest in this rapidly growing sport,” said Roland Sunga, 2GO Travel AVP for F&B, Ancillary, and Hotel Operations. “By providing affordable and reliable sea travel, we’re not just moving people—we’re helping advance Philippine sports, one race at a time, one island at a time.”

Organized by Go For Gold Philippines, the Go For Gold Race Series is part of a larger national initiative aimed at discovering and nurturing rising cycling talent across the country. The organization is committed to building a sustainable cycling ecosystem by providing athletes with opportunities to gain exposure, accumulate points, and grow through consistent competition. The series also champions community engagement, bringing cycling events to diverse regions nationwide.

“This partnership with 2GO Travel makes our Race Series more accessible and allows even more athletes to experience competitive cycling,” said Jeremy Randell Go, Head of Go For Gold Philippines. “We believe that supporting Filipino talent begins by breaking down logistical barriers—and 2GO’s support helps us do exactly that.”

2GO Travel is preparing for additional partnerships as it continues to solidify its position in sports tourism. One such agreement is with Sunrise Events, Inc. for the Ironman 70.3 Lapu-Lapu City Leg in August. 2GO is making sea travel a wise and reliable option for sports teams and event planners around the country with its roomy, contemporary ships, onboard amenities, and liberal luggage policies.

Go to the Go For Gold Race Series website to make your travel arrangements: Sail to Go for Gold Race Series 5 Passi via 2Go! – Go For Gold PH.

For more information, please visit www.sminvestments.com

 

 

May 16, 2025 by
Beauty, Health and Wellness, Lifestyle

Highlighting its first sunscreen, Dermorepubliq offers a Boracay trip giveaway and a TikTok challenge

DermoSun Mattifying Sunscreen leads the brand’s first summer campaign, encouraging Filipinos to embrace fun, fearless sunny days with Dermorepubliq

DermoSun Mattifying Sunscreen

In a summer campaign that promotes everyday sun protection, domestic skincare company Dermorepubliq is showcasing its first-ever sunscreen, the DermoSun Mattifying Sunscreen, as the nation struggles with record-breaking heat index values that can reach 47°C in certain places. DermoSun, which was created in response to the rising need for sun protection products that are appropriate for Filipino skin and tropical climates, is making a big splash this season with a multi-platform campaign that includes a TikTok challenge and well-placed billboards throughout Metro Manila.

With this launch, the brand formally enters the sun care market and begins a broader campaign to normalize the use of sunscreen as part of daily skincare routines that go beyond seasonal use. The DermoSun Mattifying Sunscreen is perfect for everyday use in the country’s environment because it is lightweight, matte, and blends in perfectly with the skin without leaving a white cast. It is developed with SPF 30 broad-spectrum protection.

Infused with Centella Asiatica to help soothe irritated skin, Jeju Aloe to rehydrate, and Niacinamide to regulate sebum and improve skin texture, making it well-suited for oily or combination skin in humid environments. Priced at P499, the product is available through TikTok Shop, Shopee, Lazada, and www.dermorepubliq.com, as well as at Dermorepubliq kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.

“Suncreen was one of the most requested products by our users, and we developed DermoSun to reflect what they value — daily protection, comfort in our climate, and a formula that fits seamlessly into their routines,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “This campaign is our way of making sun protection more approachable and part of the lifestyle, not a chore.”

To help normalize daily sunscreen use among younger consumers, the brand recently launched the DermoSun 2-Finger Challenge, a TikTok-led initiative encouraging users to post short videos demonstrating proper sunscreen application using the dermatologist-recommended two-finger method. The campaign taps into the brand’s growing creator community, inviting users to share educational or creative sunscreen routines featuring DermoSun in a yellow basket. To join, participants must tag @dermorepubliq, use the hashtags #DoItWithDermo and #Dermo2FingerChallenge, and follow the brand on all platforms. Multiple entries are allowed.

The TikTok challenge runs until May 30, 2025, with one winner receiving an all-expense-paid trip for two to Boracay, to be announced on June 10. Submissions will be judged based on creativity and relatability (60%) and accuracy of application (40%).

DermoSun Mattifying Sunscreen – Billboard

To drive broader awareness for the campaign, Dermorepubliq rolled out billboard placements across key locations in Metro Manila with a static installation along C5 Eastwood and LED displays at EDSA Guadalupe and C5 Pasig.  Featuring visuals that spotlight DermoSun Mattifying Sunscreen’s lightweight, grease-free formula, the outdoor campaign reinforces the brand’s message that sun protection can be both practical and seamlessly woven into real-life routines.

Dermorepubliq, a multi-platform company with a close relationship to its online community, gained popularity through TikTok Shop and is now well-known for its science-backed and easily accessible skincare products. The formal introduction of DermoSun signifies the company’s foray into the sun care market and reaffirms its position as a domestic skincare brand dedicated to Filipino customers. The campaign aims to change behaviors by utilizing content, producers, and education to establish regular sun protection as the standard.

You can find Dermorepubliq’s kiosks stores at the following locations:

SM Fairview: Lower Ground Level, Parkway

Riverbanks Center: KF-08, Palm Lane
SM City Masinag: Lower Ground Floor, SM City Masinag, Antipolo, Rizal

SM City Tanza: 2nd Floor, Tanza, Cavite

SM City Sta. Mesa: 2nd Floor, R. Magsaysay, Cor. G. Araneta Ave., Brgy. Dona Imelda, Quezon City

You may also visit their online platforms through the following links:

Website: https://dermorepubliq.com/

Shopee: https://shopee.ph/dermorepubliq

Lazada: https://www.lazada.com.ph/dermorepubliq

TikTok: https://www.tiktok.com/@dermorepubliq

 

 

 

May 15, 2025 by
Lifestyle, News

In 2024, Filipinos used digital lending apps for 1.54 billion seconds

In 2024, people in the Philippines used non-bank digital lending apps for around 1.54 billion seconds, or 49 years, according to a new Digido report.

An analysis of 47 digital lending applications that are legally permitted to operate in the nation, including Digido, showed that platforms that specialize in personal loans continued to account for the majority of activity (76.4%), followed by “buy now, pay later” (BNPL) services (21.4%) and installment loans (2.2%).

Compared to 2023, the applications’ activity increased by sixteen percent.

On average, active users of digital lending apps spent approximately 12 minutes and 14 seconds per month in 2024 while the average duration of a user’s session was 58 seconds.

The personal loans segment was also the primary driver of the total number of application downloads, which increased by 42.4% year-on-year (YoY) from 89.66 to 127.69 million units. Unique users increased by 43% YoY from 47.46 to 67.84 million people, while the number of active users increased by 53% YoY from 7.7 to 11.78 million people.

Digido business development manager Rose Arreco issued the following comments: “Non-bank, digital-forward lenders maintain their current market growth rates despite the already high level of fintech penetration and saturation of offerings. Personal loans, in particular, remain a key driver of this industry due to its flexibility, ease of access, and competitive rates.

“The growth in downloads, active and unique users, as well as the increase in total time spent in applications indicate continued consumer interest and high demand for such financial instruments while illustrating the industry’s role in promoting financial inclusion and continuing towards increased access to formal credit.

“Non-bank, digital-forward lenders maintain their current market growth rates despite the already high level of fintech penetration and saturation of offerings,” said Rose Arreco, business development manager at Digido. Because of their affordable rates, ease of access, and flexibility, personal loans in particular continue to be a major force in this sector.

 

 

May 15, 2025 by
Beauty, Lifestyle

Cosmobeauté Philippines 2025: Strengthening Partnerships to Empower the Beauty Industry

Cosmobeauté Philippines, formerly known as PhilBeauty Expo, is being proudly presented by Informa Markets in the Philippines and will take place at the World Trade Center Metro Manila in Pasay City from June 4–6, 2025. With its strong brand positioning supported by Cosmoprof Asia, the top B2B event for the beauty industry in the Asia-Pacific area, Cosmobeauté Philippines, a renowned B2B beauty trade exhibition, is expected to grow and have a greater influence.

This partnership and initiative is truly a long-awaited and much-anticipated event—not just for women, but for anyone eager to take their business and knowledge to the next level in the ever-evolving world of beauty enhancements. It represents a powerful step forward for professionals, enthusiasts, and aspiring entrepreneurs who are passionate about making their mark in the beauty industry. Personally, I’m incredibly excited and inspired by this development. I can’t wait to see how this collaboration will push boundaries, spark innovation, and further elevate the standards of our beauty industry.

An estimated 7,000 trade buyers and business experts are expected to attend this year’s event, which will include over 250 exhibiting brands and firms from 20 countries. Cosmobeauté Philippines is a must-attend event for all industry experts and fans because it is exclusively intended for manufacturers, suppliers, distributors, and trade buyers.

The exhibition will highlight a diverse array of profiles, including beauty equipment, finished products for hair, beauty, and salons, locally made products, as well as laboratory and supply chain solutions for packaging, OEM/ODM, ingredient and lab technology, private label, and machinery.

Beauty for All: A Cosmobeauté Philippines Industry Vision

Cosmobeauté Philippines believes that beauty is inclusive and multifaceted and reflects diverse perspectives and aspirations. The commitment to this vision is strengthened through strong partnerships with industry associations that share dedication to advancing the beauty sector. Cosmobeauté Philippines serves not only as a platform for innovation but also as a hub for discovery, building growth within the industry. By collaborating with industry partners, each with unique visions and goals, the event showcases a wide spectrum of beauty innovations, trends, and practices.

“There’s so much to look forward to at Cosmobeauté Philippines this year. With the strong support of our industry partners dedicated to fostering growth, this edition promises to be even more exciting. It’s invigorating to forge meaningful connections and collaborations that will shape the future of our industry.” said Rungphech ‘Rose’ Chitanuwat, Country General Manager of Informa Markets Philippines.

The Department of Trade and Industry (DTI) has shown strong support for Cosmobeauté Philippines, featuring a dedicated DTI Pavilion that will showcase small to medium enterprises, aimed at empowering local entrepreneurs. Cosmobeauté Philippines collaborates with several esteemed industry partners, including the Chamber of Cosmetics Industry of the Philippines (CCIP), the Philippine Society for Cosmetic Science (PSCS), the United Makeup Artists of the Philippines (UMAP), the Professional Aestheticians Association of the Philippines (PAAP), Pinay Girl Boss, IBITA, Parlon, GS1 Philippines Inc., and the Association of Laguna Artisans Food and Other Producers of the Philippines (ALAFOP). These partnerships are vital in fostering growth and innovation within the industry.

In addition to a showcase of the latest innovations and trends in the beauty industry, Cosmobeauté Philippines will feature engaging programs, conferences, and seminars designed to share new knowledge and insights.

One of the highlights is the 17th Asian Societies of Cosmetic Scientists (ASCS) Conference, organized by the International Federation of Societies of Cosmetic Chemists (IFSCC) and the Philippine Society for Cosmetic Science (PSCS). Themed “Empowering Cosmetic Science,” this conference will emphasize the importance of traditional, cultural, and natural resources, alongside technological research and innovation in advancing the cosmetic industry.

The Unified Makeup Artists of the Philippines (UMAP) will present the ultimate Artistic Hair and Makeup Showdown and the Bridal Makeup Competition, bringing together both professional and amateur artists to showcase their exceptional skills and artistry. Additionally, the Professional Aestheticians Association of the Philippines (PAAP) will host the Beautelympics, featuring local and international competitions in microblading, lip tattooing, eyelash extensions, nail art, and extensions.

Beyond these exciting competitions, attendees can look forward to live makeup workshops and masterclasses hosted by UMAP, along with industry seminars that focus on beauty trends and market insights. These programs will unite leading professionals and experts, providing invaluable knowledge and inspiration for those pursuing careers in beauty, wellness, or personal care.

Furthermore, the Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) will debut CCIP Connect, offering onsite consultations with industry experts on GMP audits, new regulations, and compliance strategies—services available to all visitors.

Philippines’ Growing Beauty, Personal Care, and Wellness Market

The beauty, personal care, and wellness market in the Philippines is poised for significant growth, driven by a combination of online and international influences, evolving consumer preferences, and demographic trends.

According to Statista, the beauty and personal care market is projected to generate approximately $6.79 billion in revenue by 2025, with a compound annual growth rate (CAGR) of 2.86% from 2025 to 2030. This growth reflects the increasing demand for innovative beauty products and services, as consumers become more discerning and seek out high-quality options.

Additionally, the wellness economy in the Philippines is thriving, with a recorded value of $3.28 billion in 2024 and a projected CAGR of 29.66% from 2025 to 2030, as reported by Grand View Research. This remarkable expansion is largely attributed to rising interest in personal wellness and self-care, alongside a growing demand for medical procedures, including cosmetic surgery. The affordability and high-quality standards of these services make them particularly appealing to both investors and consumers.

The aesthetic industry is experiencing substantial growth, driven by several key factors. The demand for non-surgical procedures is on the rise, fueled by advancements in technology that enable less invasive treatments with minimal downtime.

Changing beauty standards, increasingly influenced by social media, have reshaped consumer perceptions and preferences, leading to a greater acceptance of aesthetic enhancements. Additionally, the proliferation of aesthetic clinics across the country has made these services more accessible to a wider audience.

Additionally, as more people look for ways to maintain a young appearance and improve their general well-being, an aging population is driving up demand for cosmetic procedures. The Philippines’ aesthetic business is well-positioned for future growth because to the convergence of demographic trends, changing social norms, and technology innovation.

The World Trade Center Manila will host the Cosmobeauté Philippines 2025: The Philippines’ Premier Beauty Trade Show from June 4–6, 2025. Until May 15, 2025, register for free at https://ers-ph.informa-info.com/cbp25 and visit www.cosmobeautephilippines.com for additional information. From May 16, 2025, to the show dates, registration fees will be charged (PHP 200 for a one-day pass and PHP 500 for a three-day pass).

 

 

 

 

 

 

 

 

May 14, 2025 by