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Launching a pilot store at Robinsons Magnolia, Karofi enters the Philippines

In the Philippines, especially in metropolitan areas, the water that comes out of the faucet or tap is unsafe to drink and does not exceed national government standards for quality. That’s why it is such great news to know more about Karofi. Karofi is a trusted brand for me, as it exceeded my expectations from regular drinking water. As it launched, they explained more about the product and how it is distinct from other water drinking products. And I’m amazed and happy to learn more from them.

The majority of Filipino families, or 53% of the population, lack access to a securely managed water supply, with only 48% of the population receiving piped or safely managed water services, according to data from the United Nations and Unicef. More dire circumstances exist in schools, where 55% of students lack access to clean, safe water.

A significant portion of the Filipino population suffers from disease, malnutrition, and childhood stunting as a result of not having access to basic water and sanitation facilities. In fact, stunting affects almost one-third of Filipino children.

Indeed, 54.3 percent of the population gets their drinking water from bottled water and water filtration systems, according to the 2022 Annual Poverty Indicators Survey (APIS). However, this comes at a price: the monthly cost of a water filter system for Filipino consumers can reach P7,000.

Karofi Water Purifier, a global brand and one of the world’s best water purifiers for home that is present in 50 countries, was honored as one of the “Top 10 ASEAN Strong Brands 2024” at the 8th Edition of the ASEAN Strong Brand Announcement Ceremony 2024, is expanding in the Philippines with a pilot store at Robinsons Magnolia Mall. The honor is a testament to Karofi’s research and development efforts to fulfill its mission “to ensure the healthy life for everyone in the water and air environment of our beautiful green planet.“

Karofi will launch a pilot store at Robinsons Magnolia Mall on September 8, giving Filipinos access to the most advanced water filtration technology and cheap water filters, the SMAX Pro V. This technology removes 99.99 percent of bacteria and provides good-tasting, alkaline, and hydrogen-induced quality water.


“Karofi was established with a mission to protect and enhance every people’s health in any environment. We have a mission to protect the water we drink and we are now one of the leading brands globally with a presence in 50 countries. We should all live beautifully,” said Karofi chief customer officer Huong Elly in his speech.

Actress Coleen Garcia, the official endorser of Karofi Water Purifier, said she is elated by her partnership with the brand. “I am excited to be here today. I have been using water purifiers for a long time because we are trying to minimize our use of plastic bottles [which clogs the drainage system and adds to global warming]. I have been loving Karofi water filters so far, and I like their new counter top water purifier with hot and cold water functionalities at the turn of a knob. Plus, the water quality tastes so good, in addition to being so healthy.”

She went on, “Water is a basic necessity and we consume it on a daily basis. We have to make sure that the water we provide our family is of maximum quality. Karofi’s water purifiers offer the most health benefits, with the safest and healthiest features. I am so impressed.”

Meanwhile, Elly explained that hydrogen neutralizes and alkaline water fights oxidants and free radicals for healthy cells and bodies. Karofi’s cheap water filter system will enable Filipinos to drink water directly from the tap without the need to boil it or buy it from refilling stations or bottled water. It is the best cheap water filter in the market.

Karofi’s water purifier filters also use Nano Silver, which kills or inhibits the growth of microorganisms, including pathogenic bacteria, viruses, and fungi, but causes little to no damage to the human body. Nano Silver prevents re-infection when water circulates in the filter system.

“The economics of the water purifier are better. Karofi’s water filters have hydrogen and alkaline for better health, safe and clean water to prepare milk for babies, and a safe water source that meets the standards set by the Philippine National Standard for Drinking Water and regulator of FDA Certified Water Filters,” Karofi said.

In addition, Karofi’s water purifiers could reduce the cost of clean drinking water to only between P1,000 and P1,500 in six to eight months.

Garcia highlighted the health benefits of alkaline water in the body, but added sometimes it is a challenge where to buy alkaline water. “This gives us more reason to try Karofi water purifiers because of its quality. The questions you may ask yourselves are “Is the water purifier safe?” and How to install [Karofi] water filter?” The answers are, yes, water purifiers are safe, and it’s easy to install them,” she added.

“Karofi is the best water purifier for home,” Garcia stated.

Clean drinking water

Potable drinking water is an everyday necessity. Most consumers are very meticulous in choosing the kind of water they drink and give their young children, preferring alkaline water or pure distilled water.

Karofi has successfully developed advanced SMAX water filtration technology with double efficiency and is the pioneering water purifier brand integrating Industry 4.0 technologies into water purifiers (comprehensive water quality control technology on AioTec smartphones; voice-activated water collection technology VoiceCall).

Karofi is the only brand certified for pure drinking water, standard bottled water QCVN 6-1:2010/MOH, from the Institute of Occupational Health & the Environment, making one of the best water purifiers for home in the Philippines.

Integrating modern 4.0 technologies into water purifiers gives Karofi users convenient access to safe and clean water. The technologies include VoiceCall technology, which allows voice-activated water pouring; AioTec technology, which enables smartphone users to control water quality; touch-screen water collection technology, and quick hot and deeply cold technology.

The unique innovation allows users to monitor Karofi’s water quality using smartphones.

Karofi key features:

Reliable quality—Karofi water purifiers have a multi-level water treatment process to ensure that water is free from bacteria, visible particles, foul odor and, taste, etc. The water coming out from the filtration system is visually crystal clear. The water is guaranteed safe for drinking for adults, but most especially for babies and young children.

Superior technology – With its optimum performance, Karofi water purifiers offer 50 percent cost savings on power. Its energy efficiency promises quick heating and cooling.

11 SMAX filters, HP 6.0—Guaranteed good water quality. The filter technology and the HP 6 feature mean that it has alkaline-like quality water and assures the removal of 99.99 percent of bacteria. The water quality is recommended to be safe for infants and young children. It is also odorless and good-tasting, with a hint of sweetness or citrus flavor.

Peace of mind—You are secure that the water you and your family drink is clean and safe and will not cause sickness. Avoiding hospitalization and medical costs can save you plenty of money from Karofi’s cheap water filter system.

Healthier choice—Switching to Karofi water purifiers from a water refilling station offers consumers the best life without the worry of acquiring water-borne diseases like diarrhea or stomach discomfort. A healthy family will provide consumers with financial stability and security while allowing families to spend more time together. In addition , alkaline water purifier is good for the skin.

Optimizes convenience – You can have unlimited clean, safe and fresh water at home anytime. You do not need to order from water refilling stations.

Value for money – Users of Karofi water purifiers spend between P1,500 and P2,000 every six months to change filters. Sometimes, it is even less if the water from the source is cleaner. Spending P1,500 – P2,000 every six to eight months is more affordable than per-gallon expenses from water refilling stations or buying bottled water.

FDA-certified and approved, offering a 36-month warranty.

Benefits and How to Drink Hydrogen Water Properly

Drinking hydrogen water is becoming an increasingly popular healthy trend. In this article, Karofi provides information on the benefits of drinking hydrogen water and how to use it effectively to achieve the best results.

1. Understanding Hydrogen Water

Alkaline ionized water is a type of hydrogen-rich water produced directly from an electrolytic water purifier using electrolysis technology. It is also known as alkaline water or hydrogen water. Alkaline ionized water has a high pH, similar to that of fruits and green vegetables. This water is rich in hydrogen, which helps neutralize excess acids in the body, boost the immune system, and prevent and treat many diseases.

2. Benefits of Drinking Hydrogen Water

  • Reduces Oxidative Stress:
    Hydrogen water helps reduce the buildup of free radicals in the body, lowering oxidative stress and preventing aging-related diseases.
  • Boosts the Immune System:
    Hydrogen has the ability to strengthen the immune system, helping the body fight against harmful bacteria and viruses.
  • Supports Metabolism:
    Regular consumption of hydrogen water helps the body maintain a balanced pH, enhancing metabolism and nutrient absorption.

3. How to Use Hydrogen Water at Different Levels

Based on the pH level, hydrogen water can be categorized into:

  • Level 1 Hydrogen Water (pH ~ 7.0 – 8.0):
    Start by drinking neutral, filtered water with the lowest pH from the hydrogen ion water purifier for the first 1-2 weeks to allow the body to get accustomed to it before transitioning to higher pH levels.
  • Level 2 Hydrogen Water (pH ~ 8.5 – 9.0):
    After the body has adjusted, increase the alkalinity level to help detoxify the body, combat oxidation, and achieve ideal pH balance. Use this water daily for about 2-3 weeks to adapt to the higher pH.
  • Level 3 Hydrogen Water (pH ~ 9.0 – 9.5):
    This level provides the best alkalinity and detoxification effects, with the highest hydrogen content for antioxidation. At this stage, you will notice more positive benefits from drinking hydrogen ionized water. It is recommended to maintain this level for long-term benefits or continue with pH ~ 9.0 if it suits your body.
  • Level 4 Hydrogen Water (pH 10 and above):
    Alkaline ionized water at this level should not be used for eating or drinking. Because it has strong cleansing properties that could negatively affect health. It should only be used for cleaning utensils, household items, or washing fruits and vegetables.

4. How to Drink Hydrogen Water Properly

  • Choose a Trustworthy Water Source:
    Ensure you use hydrogen water from reliable sources produced by reputable companies in the health care industry or water purifier industry.
  • Drink Daily and Regularly:
    To maximize the benefits of hydrogen water, drink it daily and consistently, especially in the morning or before bedtime.
  • Follow Usage Instructions:
    Always adhere to the manufacturer’s instructions to ensure proper and safe consumption of hydrogen ionized water.
  • Combine with a Healthy Lifestyle:
    Drinking hydrogen water can offer numerous health benefits, from reducing oxidative stress to boosting the immune system. However, to achieve the best results, choose products from trustworthy sources and use them correctly according to the guidelines. When combined with a healthy lifestyle, hydrogen ionized water can effectively help maintain health and prevent issues related to oxidation.

Currently, the trend of protecting health through drinking and household water is becoming increasingly popular, thanks to the advancements in technology applied to home water purifiers and hot and cold water purifiers. To find a water purifier that best fits your needs and space, please contact our Hotline at +63 9989646133 for direct consultation.

Benefits of Alkaline Ionized Water

Alkaline Ionized Drinking Water is considered a type of water that offers numerous outstanding health benefits. In recent years, Alkaline Ionized Water has been increasingly used by many families in Vietnam due to the belief in its miraculous effects. So, what exactly is Alkaline Ionized Water, and is the truth about its benefits as reliable as many people believe? Let’s explore this with Karofi.com.

1. What is Alkaline Ionized Water?

Water consists of chemical molecules that include 2 hydrogen atoms and 1 oxygen atom, containing both H+ and OH- ions. If the water contains a higher concentration of OH- ions than H+ ions, it is classified as Alkaline Ionized Water.

2. The Truth About Alkaline Ionized Water

To answer this question, we first need to understand the properties of alkaline ion water. Alkaline ion water has several natural characteristics, such as:

  • Super Small Water Molecule Size: Alkaline Ionized Water molecules are only 0.5 nanometers in size (5 times smaller than regular water molecules). This small size enhances the speed and absorption of water in the body.
  • Rich in Natural Alkalinity: It helps neutralize excess acid in the body, supporting the restoration of the body’s pH to a level of 7 (the balanced state at birth), improving health and preventing diseases.

3. What Are the Benefits of Alkaline Ionized Water?

Alkaline Ionized Water has a high pH (typically between 8 and 10), which experts confirm is highly beneficial for health. Some of the advantages of Alkaline Ionized Water include:

  • Cleanses Vegetables and Food: The high pH of this water helps remove harmful chemicals from vegetables more effectively, preserving their freshness and reducing bitterness in certain fruits.
  • Neutralizes Acid and Restores the Body’s pH Balance: The pH of the body at birth is around 7 (neutral). Over time, due to the intake of food, drinks, and exposure to environmental toxins, the body’s internal pH can drop below 7, increasing acidity. This can cause various health issues. Consuming Alkaline Ionized Water with a high pH helps restore the body’s pH balance, reducing the risk of disease.
  • Provides Antioxidants: Drinking this water adds antioxidants to the body, neutralizing electrons and eliminating harmful free radicals, slowing the aging process and reducing the risk of illness.

4. Where Can You Get Alkaline Ionized Water?

Nowadays, you can obtain Alkaline Ionized Water in bottled form or from ionizer machines and water purifiers. However, the cost of bottled Alkaline Ionized Water or purchasing ionizer machines can be quite high. Additionally, most ionizer machines do not filter water, so you may need to invest in a water purifier as well. Therefore, RO water purifiers with integrated alkaline or ion features are a more affordable option. They provide safe, bacteria-free water while adding beneficial alkaline ions to your family’s drinking water.

Currently, all of Karofi’s RO water purifiers for home use can be equipped with ORP Alkaline filters that add alkaline ions to drinking water. These filters are compatible with most water purifiers on the market. If your family is interested in using Alkaline Ionized Water, contact Karofi for advice on choosing the best affordable or premium water purifier that suits your needs.

Alkaline Water

Alkaline water is a type of water with a pH higher than 7 and contains alkaline negative ions, which help regulate the body’s acid balance. With these properties, Alkaline Ionized Water may offer several health benefits, especially for women. In this article, Karofi will provide information on the benefits of Alkaline Ionized Water for women.

1. Health Benefits of Alkaline Ionized Water for Women

  • Improves reproductive health: Alkaline Ionized Water can help regulate the body’s acid balance, reduce acid accumulation, and enhance blood circulation in tissues and cells. This can improve women’s reproductive health, reduce fertility issues, and strengthen the immune system of pregnant women.
  • Boosts immunity: The alkaline negative ions in Alkaline Ionized Water have the ability to activate the immune system and enhance the body’s resistance. This helps women combat infectious diseases and other health conditions.
  • Reduces premenstrual symptoms: Alkaline Ionized Water can help alleviate premenstrual symptoms such as abdominal pain, headaches, and discomfort. This is because alkaline negative ions help regulate the body’s acid balance, reduce acid accumulation, and ease discomfort during menstruation.
  • Enhances skin beauty: Alkaline water has the effect of brightening the skin and increasing its elasticity, helping women achieve smoother and healthier skin.
  • Supports weight loss: Alkaline water helps detoxify the body and boost metabolism, leading to effective weight loss.

Based on numerous scientific studies on the health benefits of hydrogen water, after a long period of developing hydrogen filter technology, Karofi has introduced a line of smart water purifiers integrated with hydrogen filters. These filters enhance the activated hydrogen molecules in the water, helping reduce harmful free radicals and oxidative agents in the body, thus lowering the risk of diabetes, high blood pressure, and cancer. These products are priced affordably for Vietnamese consumers. The structure of hydrogen water purifiers is similar to current RO water purifiers on the market. Additionally, hydrogen water purifiers are equipped with functional filters made of special components, turning purified water into hydrogen-rich water that is beneficial for health.

October 3, 2024 by
Lifestyle, News

Through donations of 100,000 Rewards points, Globe’s G-gantic Goals unlock more than Php 1 million in support

917 Hapag Movement families to receive grocery package, cinema experience

In honor of G DAY, Globe effectively encouraged its users to contribute to the fight against forced hunger, accomplishing its objective of accumulating 100,000 Globe Rewards points five days ahead of schedule.

100,000 Globe consumers contributed 1 Rewards point apiece through the G-gantic Goals campaign to the Hapag Movement, an initiative aimed at reducing forced hunger and giving disadvantaged families across the country access to possibilities for employment.

G-gantic Goals is among activities being held in celebration of G DAY, Globe’s annual event commemorating its iconic 917 prefix. Beyond exclusive rewards and exciting surprises, Globe is offering an opportunity for customers to make a meaningful impact on the lives of those in need through the campaign.

“G-gantic Goals or GGG empowers our customers to become active agents of change, helping combat hunger and contributing to broader sustainable development goals. We are very grateful to those who helped us achieve our G-Gantic Goal of raising 100,000 Rewards points for the Hapag Movement faster than expected!” said Jerome Patalud, Head of Globe Rewards.

Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer, added: “By aligning our G Day celebration with The Hapag Movement, we’re showcasing how technology can be a force for social good. This campaign exemplifies how business goals, customer engagement, and social responsibility can come together to create shared value for everyone involved.”

G-gantic Goals called for 1-point Rewards donations from its customers starting September 1, kicking off the month-long G DAY celebrations. The donation period was supposed to end on September 20, but Globe reached the 100,000 target by September 15.

The campaign will culminate on September 28, Saturday of the National Family Week with a special treat for 917 Hapag Movement beneficiary families or about 3,688 individuals who will receive G Day grocery baskets filled with food essentials worth over Php 1 million.

As an added surprise, the families will also be treated to a free movie screening where they can watch together and bond— an experience that will be a first for some. The screenings will take place at select Ayala Malls Cinemas nationwide: TriNoma, Ayala Malls Feliz, U.P. Town Center, Ayala Malls MarQuee Mall in Pampanga, Ayala Center Cebu, and Ayala Malls Abreeza in Davao.

Globe is collaborating with partners including Ayala Foundation, Scholars of Sustenance Philippines, Ayala Malls Cinemas, and Puregold Price Club Inc. to bring this special treat to life.

Customers of Globe can utilize their Rewards points to assist causes in a variety of ways, including through G-gantic Goals. Globe emphasizes that this year’s G Day events are open to all of its clients and that even small individual efforts can have a big group effect.

Check out the GlobeOne app or go to http://glbe.co/GDayEveryday for additional details about G Day and G-Gantic Goals.
 

September 28, 2024 by
Lifestyle, News

Sustainability is the New Core Business Growth Strategy, according to a roundtable discussion held by Schneider Electric and the Makati Business Club

  • Chris Leong, Chief Marketing Officer of Schneider Electric, emphasizes three pillars that businesses should implement to future-proof their operations: Electrification, Automation, and Digitalization.
  • Schneider Electric identified pivotal megatrends shaping industries and customer needs that present opportunities for businesses to innovate. 

During a roundtable discussion titled “Unlocking Sustainable Impact Through Innovation: Path Towards a Future-ready Business Landscape,” Schneider Electric and Makati Business Club gathered business leaders and executives from various industries and discussed how businesses can integrate sustainability in their business growth strategies.

Global leader in energy management and automation, Schneider Electric, is pushing local industries to embrace sustainability as a core business growth strategy instead of just a CSR project. These industries include data centers, manufacturing, infrastructure, power and grid, and water utilities.

In light of the global challenges posed by climate change, increasing energy costs, and the current Administration’s emphasis on sustainable development, Schneider Electric underscores the criticality of incorporating sustainability into every facet of their operations in order to sustain competitiveness and readiness for the future.

During a recent roundtable discussion hosted by Schneider Electric together with the Makati Business Club, Schneider Electric’s Chief Marketing Officer and one of Forbes’ 2024 most influential CMOs in the world, Chris Leong, stated that sustainability is no longer optional but essential for long-term business success. “At Schneider Electric, we believe that sustainability should be the heart of business strategy, driving growth, innovation, and value creation. Through electrification, automation, and digitalization, we empower industries to achieve this transformation.”

Schneider Electric’s approach to sustainability is built on three-prong strategies: Strategize, Digitize and Decarbonize.

Strategize is all about setting measurable and strategic sustainability ambitions. For Schneider Electric, all the research and development of the brand is centered on its sustainability goals. The Schneider Electric Sustainability Impact Program (SSI), a concrete and measurable roadmap, tracks the company’s progress towards its environmental, societal and governance (ESG) targets. The report is published quarterly through the company website. Digitize is all about digitalizing tools to capture energy usage and carbon footprint in real time. All Schneider Electric distribution hubs and manufacturing facilities across the world are equipped with digital solutions allowing facilities to harness data analytics real time to measure operational efficiency. Meanwhile, Decarbonize refers to the action plan. Schneider Electric’s end-to-end portfolio of technologies brings electrification to reality, leveraging these solutions enable real time monitoring of energy usage and carbon impact possible contributing to business profitability goals.

Megatrends Shaping the Future

Schneider Electric has identified five pivotal megatrends shaping industries and customer needs: Digitization and Artificial Intelligence (AI) brought about by the global digital transformation scaling up significantly power usage, need for concrete solutions to fight against Climate Change, Energy Transition through electrification, Evolution of Wealth driven by increased demand in electrification and data that provide fresh opportunities to emerging economies as countries and companies alike rethink how they operate, and new Global Equilibrium where there is a shift in paradigm due to supply chain evolutions.

Chris Leong, Chief Marketing Officer of Schneider Electric, urged PH companies during the roundtable discussion hosted by Schneider Electric and Makati Business Club to implement a three-prong approach to future-proof their operations: Electrification, Automation, and Digitalization.
 

Leong highlighted that these megatrends offer opportunities for businesses in various industries to innovate. “Digitization and AI are transforming energy management. Climate change drives the shift to renewables, reshaping industries, and markets,” she added.

A heightened focus on Environmental, Social, and Governance (ESG) can catalyze innovation, efficiency, cost reduction, and business growth. It presents opportunities to tap into new markets, attract conscious consumers, and enhance long-term resilience. For instance, research conducted with WSP Global Inc., a design and engineering consulting firm, found that digital building and power management solutions help in reducing operational carbon emissions in existing office buildings by up to 42 percent, with return on these investments can be expected in around three years.

Leong concluded, “We are more than a technology provider. As sustainability practitioners, we empower our partners to achieve their ESG goals through innovative digital solutions. Our recommendation is to not shy away from action but make environmental claims that are clear, credible, and can be verified because sustainability is our passport to operate in the future.”

Schneider Electric was named the most sustainable company in the world by Time Magazine and Statista, in recognition of the company’s dedication to sustainability. Since 2018, the business has assisted clients in reducing and avoiding their carbon emissions by 553 million tons of CO2.

September 25, 2024 by
Lifestyle

To Match with Cuties, Swipe Right? The Big Reveal is teased by mysterious dating billboards between C5 and EDSA Guadalupe on September 30

Many commuters, bystanders, and members of the public have speculated about billboards along C5 and EDSA Guadalupe. With a reveal date of September 30, the whimsical slogan, “Swipe right to match with cuties,” on the billboard has people wondering if it’s hinting at a new dating app, a social experiment, or perhaps a mass matchmaking event.

The billboards, which feature a woman’s face hidden behind a question mark, have garnered notice very fast. The advertisements capitalize on the well-known practice of swiping right to express interest, tapping into the well-known “swipe culture” made popular by dating apps. People are curious about what might happen next, though, given how the digital dating trend is being used in real life. Is it going to be the introduction of a new dating app, an interactive event, or something completely different that provides interactions in real life outside of the screen?

Dating apps have reshaped how people connect, and this mysterious billboard seems to play directly into that culture. The “swipe right” action is instantly recognizable to anyone who has dabbled in app-based dating, but the billboard brings this digital trend into the real world, creating intrigue and anticipation.

Adding to the buzz, one netizen humorously commented, “Baka ito na ang chance ko makahanap ng forever habang stuck sa traffic” (“Maybe this is my chance to find forever while stuck in traffic”), reflecting the growing excitement and lighthearted speculation surrounding the billboards.

As the reveal date draws closer, speculation is growing around the identity of the ‘cutie’ featured on the billboards. Some wonder if she is a popular influencer, a public figure, or someone completely unexpected. The “cutie reveal” on September 30 is generating excitement, as the face behind the question mark remains a well-kept secret, leaving many to wonder whether this campaign is simply a teaser or the start of a larger urban love story.

The mystery surrounding the billboards, along with the lack of more information, has generated a sense of suspense. Those who are curious about the campaign’s meaning are experiencing “fear of missing out” (FOMO). Users have started posting images and captions of the billboard on social media, speculating on what they might mean.

One thing is certain, even though the campaign’s goal is still unknown: commuters and the general public continue to be drawn to it. All eyes will be on September 30, whether it’s a new dating fad or an inventive take on how Filipinos locate “cuties” to match with.

September 24, 2024 by
Lifestyle, News

Eastern Communications Broadens Its Influence to the Developing Digital Hub in Roxas City

Eastern Communications and Roxas City partners raise a toast for Eastern’s launch in the city. [Form L to R:] ETPI Head of Visayas Regional Operations Rafael Castellano, Capiz Halaran Chamber of Commerce and Industry Former President Dale Bernas, Capiz Local Economic Development and Investment Promotion Office Head Rio Garcia, Province of Capiz Provincial Information Officer and Spokesperson Atty. Luvim Amores, honorable Roxas City Mayor Ronnie Dadivas, Segment Marketing Head Gian Conde, Regional Sales Division Head Anthony Co, and President & CEO of Pueblo De Panay Township Jose Neri Ong.

With the debut of its services in Roxas City, Capiz, Eastern Communications, the Philippines’ innovative ICT solutions provider and telecommunications firm, continues its commitment to empower more businesses around the country. With its “Via Eastern” inaugural event on September 13, 2024, at the San Antonio Resort, Baybay, Roxas City, the telecom provider formally became a part of the city.

“We have Eastern Communications, another partner locator here in Roxas City, as we aim for more practical and efficient IT solutions. As a digital city, our LGU is heavily investing on infrastructure, talents, and utilities,” said honorable Roxas City Mayor, Ronnie Dadivas, in his speech during the Via Eastern Roxas launch event. “On behalf of the city government, we in Roxas City would like to extend our gratitude to Eastern Communications, for its presence and entrance in the city,” he added.

Roxas City Mayor, Ronnie Dadivas welcomes Eastern Communications in the city.

The expansion will provide Roxas-based enterprises with access to cutting-edge digital tools and insights on how digital transformation can propel their growth in an increasingly competitive landscape. As Eastern Communications marks its presence in the area, it plans to extend its services to other cities across Capiz in the future.

“We are excited to bring Eastern Communications’ services to Roxas City, supporting its growth and helping it thrive in the digital age,” said Mike Castañeda, Vice President and Head of Sales at Eastern Communications. “We are proud to support Roxas City’s vision of becoming a center for business and technology through our ICT solutions by offering business-grade connectivity and digital tools that address the unique needs of the local business landscape.”

Empowering Roxas City’s evolving digital and business landscape

Eastern Communications’ expansion into Roxas City aligns with the city’s anticipated growth in the coming years, especially after being recognized as one of the digital cities by the Department of Information and Communications Technology (DICT) and the IT and Business Process Association of the Philippines (IBPAP).

Roxas is currently gearing up to establish the nearly 700-hectare Pueblo De Panay Township, which is expected to become the Philippines’ largest techno hub. The township project aims to generate over 40,000 jobs and boost the IT-BPM industry, the key focus area for the city. With a commitment to providing businesses with reliable and scalable digital solutions, Eastern Communications will help Roxas City achieve its goal of becoming a digital hub and fueling local economic growth.

Reliable connectivity and ICT solutions for Roxas City enterprises

With Roxas City’s emerging micro, small, and medium-sized enterprises (MSMEs), the growing sectors of IT-BPM sector and tourism, Eastern Communications is ready to support businesses in driving economic development through its business-grade connectivity and customized ICT solutions. The telco provider’s expansion will bring its signature connectivity services in Roxas City, including Eastern Fiber 1, a shared high-speed fiber service designed for SMEs to ensure optimal performance during business hours, and Eastern Internet Direct Service (IDS), a dedicated internet solution tailored for uninterrupted, round-the-clock operations. These services will ensure that businesses of all sizes have access to fast, reliable, and secure internet connections, essential for day-to-day operations and growth.

A variety of ICT solutions, including network, cybersecurity, cloud, and data center solutions, as well as business applications, will also be provided by Eastern Communications. These services are intended to give nearby companies the resources they need to thrive in a market that is constantly changing and fiercely competitive. With the Philippine Domestic Submarine Cable Network (PDSCN), the country’s longest undersea fiber cable network at 2,500 kilometers, the telco provider’s debut into Roxas City strengthens its national expansion. Providing dependable and robust internet connectivity throughout the nation is Eastern Communications’ purpose, which is furthered by this endeavor in collaboration with Globe Telecom Inc. and InfiniVAN, Inc. For additional information regarding Eastern Communications’ offerings, reach out to them at 5300-7000 or at their website, www.eastern.com.ph. 

September 24, 2024 by
Lifestyle, News

Shang Properties’ Shang Summit Pushes the Boundaries of Luxury Living


The groundbreaking ceremony, led by SPI’s leaders, marks a new step forward for the company in the real estate industry. From L-R: Shang Properties Inc. Director for Marketing Jayme Uy; Executive Vice President for Operations Andrew den Oudsten; Senior Project Director Clarence Tan; Executive Director Wolfgang Krueger; Executive Vice President for Commercial Maria Rochelle S. Diaz; Chief Operating Officer Atty. Karlo Marco P. Estavillo; Sr. Director for Group Sales Rose Morales.

The groundbreaking of Shang Summit, a ground-breaking residential development that will completely transform the Metro Manila skyline, is proudly announced by Shang Properties Inc. (SPI). SPI’s first residential project in Quezon City is called Shang Summit, and it’s situated in the peaceful neighborhood of South Triangle. It will provide a new benchmark for opulent living that suits the various needs and lifestyles of the market. Shang Summit’s distinctive fusion of style and functionality is intended to appeal to a broad range of consumers.

Shang Properties has built a solid reputation for quality in real estate development since its founding in 1987. SPI has continuously completed high-rise condominium buildings in desirable locations while working with well-known architects, designers, and craftspeople, all in pursuit of its goal of being a leader in its industry. Shang Summit is a reflection of this tradition of quality and exacting attention to detail, guaranteeing that the project is carefully planned and executed to perfection.

“At Shang Properties, we are true to the brand promise of creating extraordinary living spaces,” said Wolfgang Krueger, Executive Director of SPI.  “Through Shang Summit, SPI reaffirms its commitment to redefining luxury living in the Metro by promising its residents an unmatched living experience and a new way to thrive in a dynamic and sophisticated environment.”

Similar to all the other developments within the portfolio, Shang Summit will be managed by the SPI Property Management team upon turnover, ensuring that the exceptional quality of living — synonymous with SPI’s developments — is meticulously maintained for its residents. “There’s something for everyone. Of course, there’s also the grand promise that when we turn over the unit, we want people to live there stress-free. We have our own property management team that caters to them.” assured Maria Rochelle S. Diaz, Shang Properties Executive Vice President for Commercial.

A towering statement of elegance

Immerse yourself in the relaxed luxury of Shang Summit’s beautifully appointed units.

Shang Summit will be an 80-storey haven of tranquility away from the city’s hustle and bustle, yet with convenient access to everything one desires. Its prime location offers residents a rare balance of privacy and convenience within Quezon City. As a self-contained city, it seamlessly integrates diverse elements into a cohesive living experience. The city is a melting pot of commercial districts, prime educational institutions, government offices, and lifestyle offerings, ensuring that residents are never far from the fun and action.

Beyond its ideal location, the development is a creative collaboration between SPI and renowned architects and designers P&T Group, FM Architettura and CASAS + Architects Inc. With its East and West towers, Shang Summit will grace the Quezon City skyline as it rises in the city.

The East Tower, which will be the first to rise this 2024, will offer 1,020 elegantly appointed residential units with breathtaking panoramic views that stretch across the cityscape. It will feature a variety of exquisitely designed spaces, each meticulously crafted to blend classic and modern styles with the finest materials.

Shang Summit’s studio unit, spanning 37 to 39 square meters, will provide an intimate yet spacious living experience with its large window frames that showcase spectacular city views and ample natural light.

For those seeking additional room, the one-bedroom units (51 to 70 sqm) feature expansive living room configurations that seamlessly integrate open kitchens, dining areas, and outdoor balconies. The two-bedroom residences (88 to 125 sqm) boast private balconies, luxurious master suites, and ample wardrobe space.

The pinnacle of Shang Summit’s offerings, the three-bedroom units, offers 160 sqm of space and provides a serene retreat with breathtaking views from every angle, blending luxury with tranquility in the heart of the city.

Complementing its sophisticated living experience is the array of exquisite amenities that reflect the Shang Properties’ hallmark of opulence. Residents will enjoy world-class indoor and outdoor facilities, including co-working lounges, extensive play areas for children of all ages — from toddlers to teenagers, and a sophisticated lounge area for socializing.

The development will also feature the Shang Summit Gallery, which offers elegant spaces for relaxation and social gatherings, while The Alcove provides quiet, serene environments ideal for work or study. Additionally, a tropical pool with an expansive alfresco deck and a state-of-the-art fitness center by TechnoGym will immerse residents in an elevated concept of relaxed luxury living.

An heirloom for generations

Shang Summit aspires to be more than just a place to live; it envisions itself as an heirloom to be cherished for future generations. With its exceptional design, first-class amenities, and prime location, the development offers a lifestyle that is both luxurious and relaxed.

Residents will experience a beautiful oasis of unparalleled amenities at their doorstep, a signature of Shang Properties flagship residences, designed for the whole family.

“Shang Properties takes pride in creating residences that are not just beautiful but also timeless,” said Krueger. “Shang Summit is a testament to this vision. It is a space that will be a source of pride and joy for future generations.”

Visit https://shangsummit.com, follow shangsummit on social media, or send an email to [email protected] to find out more about Shang Properties.

September 23, 2024 by
Lifestyle, Tech

Build the Life You Desire: Globe’s G Raffle Rush is returning with amazing rewards!

Win an Avida condo unit, BYD EV, Gogoro Jego smart scooters, GCash credits, grocery shopping spree, and exciting gadgets

In the first draw last September 10, lucky winners took home grocery shopping spree vouchers at SM worth Php 120,000, powered by Share Treats as well as HUAWEI Pura 70 Pro smartphones, and other Huawei devices.

The excitement continued in the second draw on September 17 where 5x P100,000 GCash or Samsung S24+ smartphones, and other Samsung devices were given away.

The stakes get even higher in the third draw on September 24, where one lucky winner will get to drive home a brand-new BYD Dolphin EV, while two others will win one of 2 Gogoro Jego smart scooters.

The final draw, set on October 4, offers the most coveted prize yet: a one-bedroom Avida Astrea condominium unit or a luxury vacation for four at El Nido, Palawan.

Winners will be announced on Globe’s social media channels after each draw after a callout validation. So always keep your lines open as you might be the next G Raffle Rush winner!

How to Join:

Simply download the GlobeOne app, join the Globe Rewards program, and redeem raffle entries using your Globe Rewards points. Each Rewards point equals five raffle entries, and the more points redeemed, the more chances to win— up to 250 entries for just 50 Rewards points. For every redemption, you will also get a free discount voucher from our partners – Yellow Cab, Jamba Juice, Krispy Kreme, Grab, and Move It!

In addition to the online raffle, Globe is also hosting an interactive G Raffle Rush on-ground activation at the GDAY Mega Weekend happening on September 20 and 21, 2024, at BGC C1 (in front of Shake Shack).  It will feature fun activities where customers can win prizes such as Angkas vouchers, gadgets, and additional raffle entries for G Raffle Rush.

Attendees will also have the opportunity to test-drive Gogoro Jego units, making the experience both engaging and immersive.

“G Raffle Rush exemplifies Globe’s dedication to making everyday moments special. This initiative reflects our commitment to not only recognize our loyal customers and show them our appreciation but also enhance the wider community through memorable experiences and exclusive rewards,” said Jerome Patalud, Head of Globe Rewards.

Avida Land, Huawei, Samsung, Gogoro, ShareTreats, GCash, Yellow Cab, Jamba Juice, Krispy Kreme, Grab, and Move It have all partnered to make G Raffle Rush possible.

Download the GlobeOne app from the Google Play Store, Apple App Store, or Huawei App Gallery to redeem Globe Rewards points and unlock these amazing prizes.

Please visit http://glbe.co/GDayEveryday to find out more.

September 18, 2024 by
Food, Lifestyle

Brgy. Molobolo’s path to clean water: A neighborhood-driven campaign against depletion

Residents of Brgy. Molobolo, together with representatives of the Alternative Indigenous Development Foundation, Inc. (AIDFI) and The Coca-Cola Foundation (TCCF), stand in front of the Agos Water Tank

In Brgy, Molobolo in Negros Occidental’s Municipality of Cauayan collecting water was a shared community duty as well as a household issue. In their area, there was a water source that required parents and kids to walk for thirty minutes and wait for at least two hours to fill their containers. However, this source did not always supply all of their daily needs.

Residents were required to conserve water wherever possible due to the water crisis, but even that wasn’t always enough. They struggled to locate water on a regular basis, and every night they went to bed hoping to find enough for the next day.

This was the reality for Brgy. Molobolo residents until 2021, when the Alternative Indigenous Development Foundation, Inc. (AIDFI) implemented a clean water access project with a financial grant from The Coca-Cola Foundation (TCCF).

How water started flowing in Brgy. Molobolo

For Brgy. Molobolo, AIDFI used a gravity-fed water system to bring water closer to residents. The project connected a pipeline from the elevated water source, allowing the water to flow down to shared tapstands within the community and helping eliminate the need for a half-hour walk and two-hour wait at the stream. Additionally, water filters are provided to households to block debris and prevent bacteria from passing through.

Access to water has brought comfort to the residents. No longer burdened by the physically demanding task of water collection, they can enjoy the safety and security of having water at their doorstep.

The availability of safe water has also positively impacted community programs, including feeding programs that improve residents’ health and nutrition. Convenient access to safe water reduces the health risks associated with collecting and consuming water from distant and potentially contaminated sources. This improvement in water accessibility has enhanced their quality of life and fostered a sense of community well-being and progress.

“Ngayon, sa bahay na lang kami naghihintay. May schedule pero sufficient talaga yung tubig. Hindi na kami mahirapan na [pumila] at pumunta sa malayo para mag-igib [ng tubig],” Myren Edoria, a resident of Brgy. Molobolo, said. (Now, we only wait in our home. There is a schedule, but this time the supply of water is sufficient. We don’t need to fall in line and go to faraway places just to collect water.)

From project beneficiaries to water stewards

The barangay captain of Brgy. Molobolo has advocated for their community to gain access to safe water. His dedication to securing water access and security for the community led him to apply for the Agos Project with TCCF and AIDFI in the first place. This initiative, aligning with the community’s urgent need for clean water, garnered immediate and enthusiastic support from the residents.

Inspired by their barangay captain’s leadership, the residents have transformed that passion into proactive stewardship, taking responsibility for protecting and managing their water resources to ensure the sustainability of the project’s benefits for future generations.

Brgy. Molobolo residents with representatives of the AIDFI and TCCF at the successful handover of the Agos Project

They formed an association and created a schedule system for everyone in the barangay to access clean water. They also coordinate with local partners to test and ensure the water’s safety. To secure their water source, they implement policies protecting it from potential threats.

Clean and safe water for future generations

The Coca-Cola Foundation, The Coca-Cola Company’s main philanthropic arm, invests in innovative concepts and organizations that tackle some of the most important global issues in an effort to support local and international changemakers making a quantifiable and long-lasting difference in communities all over the world.

Visit The Coca-Cola Foundation’s website and social media pages for additional details about its programs.

September 18, 2024 by
Lifestyle

The rainwater treatment plant at SM City Baguio: An example of water sustainability

SM City Baguio’s groundbreaking rainwater treatment facility has treated over 17,000 cubic meters of rainwater into drinkable water.

Through the July 2023 debut of its unique rainwater treatment plant (RTF), SM City Baguio is leading the way in water management. Since then, the plant has converted approximately 17,111.80 cubic meters of rainwater—enough to fill over 6,800 standard water tankers or seven Olympic-sized swimming pools—into drinkable water for the benefit of the SM mall’s tenants as well as for its own operations.

This project greatly improves the city’s water security and citizen safety by supplying the mall with additional water from the Baguio Water District. Situated in the mall’s lower floor, the RTF supplies thirty percent of the mall’s average monthly need for clean water for food preparation and consumption.     

“There is a critical need for reliable and safe water sources,” said Baguio City Mayor Benjamin Magalong. “And SM City Baguio’s rainwater treatment facility is a commendable initiative that directly addresses this need. We hope that other private establishments can adopt similar projects for the efficient use of our water resources.”

The RTF utilizes a meticulous six-step treatment process, with equipment monitored and parameters checked in real time to ensure optimal performance. The processed water undergoes regular testing by the city’s accredited testing facility and consistently passes all water potability standards.

The rainwater treatment facility (RTF) of SM City Baguio utilizes a rigorous six-step treatment process with real-time monitoring, ensuring processed water always adheres to potability requirements.

“This facility is a testament to SM Prime Holdings’ commitment to sustainable operations and to the well-being of the communities we serve,” said Engr. Liza Silerio, SM Supermalls’ Vice President and Sustainability and Resilience Head. “By maximizing rainwater harvesting and treatment, we are not only reducing our reliance on the city’s water supply but also contributing to a healthier and more resilient Baguio City.”

The impact of the RTF extends beyond the mall itself. With reduced reliance on the city’s water supply, water haulers have been able to service more households, particularly during periods of water scarcity experienced throughout the city.

The rainwater treatment plant of SM City Baguio is a prime example of how companies can contribute significantly to solving pressing community needs by using creative and sustainable solutions.

As it continues to create creative and sustainable lifestyle cities, SM Prime is dedicated to its position as an engine for economic growth, improving the lives of millions of people in the process. SM Prime is working to create sustainable cities of the future by exploring the next frontier in integrated property development.

September 15, 2024 by
Lifestyle, News

Building a sustainable future with SM Prime

SM Prime leads the way in sustainable development, integrating sustainability into its core business strategy.

Nowadays, sustainability is a key factor in all sectors of the economy. One of Asia’s top integrated property developers, SM Prime Holdings, Inc. (SM Prime), elevates sustainability through a strategic framework that makes use of its broad operations, substantial economic impact, and cultural influence.

SM Prime embarked on its sustainability journey in the 1990s, driven by a determination to be resilient and pragmatic. The organization has always placed a higher importance on substance than style, choosing tactics based on practical application over glitzy, temporary solutions. Its approach is based on what matters most to the company and the community it serves, making sure that its sustainability initiatives are successful and long-lasting.

In its 2023 Annual Integrated Report, SM Prime introduced its Sustainability Ambition Roadmap with a clear and powerful message: Together for a sustainable future – aligned with its vision of creating and managing innovative, sustainable, and integrated property developments that enhance the quality of life for all.

SM Prime’s sustainability strategy is built on three main goals: (1) Environmental sustainability, (2) Prosperity for all, and (3) Climate resilience.

Building on its sustainability framework of Economy, People, Planet, and Community, SM Prime identified three major goals to pursue: Environmental sustainability, Prosperity for all, and Climate resilience – all aimed to create a future marked by sustainability, resilience, and widespread prosperity by 2030, 2040, and beyond.

Under its environmental sustainability strategy are two significant programs released by the company:  Net Zero by 2040 and #SMWasteFreeFuture.

Net Zero by 2040

SM Prime is committed to enhancing people’s quality of life by intensifying climate action, reducing disaster risks, investing in resilient design, protecting biodiversity, and implementing strategic corporate social responsibility programs, with its main focus on climate action toward a net-zero business. The company has been collaborating with the World-Wide Fund (WWF) for Nature-Philippines to establish science-based targets in alignment with the global commitment of a net-zero ambition by 2050.

“We understand the magnitude of the challenges we face to achieve our Net-Zero commitment. SM Prime is determined to take action and meet its climate commitments. This is one of our top agendas in sustainability,” said Jeffrey C. Lim, SM Prime President and CEO.  

SM City Santa Rosa’s solar photovoltaic (PV) system has 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh.

#SMWasteFreeFuture

SM Prime launched its vision for an #SMWasteFreeFuture, in support of the United Nations Environment Programme’s (UNEP) International Day of Zero Waste. The program introduces a simple segregation scheme: Recyclable, Disposable, and Compostable (RDC), all aimed at reducing overall waste generation and increasing the waste diversion rate from landfills through sustainable disposal methods. The initiative was launched nationwide for SM employees and across all SM property groups and stakeholders.

SM Prime continues to support existing programs and partnerships that promote better waste management solutions. Initiatives such as SM Supermalls’ Trash-to-Cash recycling market, Plastic Waste Collection and E-Waste Collection programs, and regular coastal and estero clean-up activities effectively engage the community in rethinking their relationship with waste.

To address food waste, SM Hotels and Convention Corporation (SMHCC) has pioneered projects such as The Sustainable Diner with WWF-PH, diverting 198,640 kg of food waste through bokashi composting and 40,013 kg through biodigesters. SMHCC also launched Tela Tales, a program that recycles condemned linens.

SM Prime gathers the community for a #SMWasteFreeFuture.

SM Development Corporation (SMDC) recently partnered with Globe and Scholars of Sustenance Philippines for the Hapag Movement, aimed at targeting food waste and involuntary hunger affecting millions of Filipinos. “As a community, we strongly believe in our ability to contribute to solving today’s waste issues. We understand that this may seem like a daunting challenge to overcome. However, by joining forces, we can create a world that our future generations truly deserve – if we have the courage to take on this journey together,” said Hans “Chico” Sy, Jr., President of SM Engineering Design and Development Corporation (SMEDD) and SM sustainability champion.

Water stewardship

SM Prime is committed to water stewardship by implementing innovative water conservation and management practices, ensuring that properties developed are more responsive and adaptable to the changing needs of communities.

SM City Baguio’s Rainwater Filtration Facility addresses water security and ensures a safe and sufficient water supply for the operations of the mall and its tenants.

Through its sewage water treatment plants, wastewater is processed, preventing contaminated water from polluting local waterways and for reuse. The recycled water is utilized in malls for water closet flushing, air conditioning operations and landscape greening.

SM Prime Holdings, Inc.’s Chairman Henry T. Sy, Jr. receives SM Prime’s 30th Listing Anniversary Plaque from the Philippine Stock Exchange’s President and CEO Ramon S. Monzon.

Prosperity for all

The advancements of SM Prime drive socioeconomic growth and benefit all parties involved in a concrete way. Henry Sy founded the business, and it is still dedicated to realizing his goal of providing top-notch developments to the Philippines. A vision that is aptly demonstrated by the Mall of Asia Complex, which provides a model for future cities that adopt a comprehensive approach to urban development and go beyond commercial success.

On July 23, SM Prime commemorated the company’s 30 years of being publicly traded, marking three decades of dedication and revolutionary expansion in the Philippine real estate sector.

“True leadership is marked by a solid dedication to collective success. Our journey at SM Prime demonstrates the power of dreaming big and the incredible achievements that follow when you pursue those dreams with determination and hard work.” – JEFFREY C. LIM, SM PRIME PRESIDENT AND CEO

September 15, 2024 by