
A fat child is frequently regarded as an indication of good parenting in many Filipino homes. “Ang cute-cute naman ng anak mo!” When a child weighs more than average, parents often receive this compliment. For many centuries, being “on the round side” meant being cute, healthy, and well-fed.
However, this ingrained cultural idea can be deceptive—and even harmful—even if the aim is frequently benign. According to experts, obesity in early childhood can cause major health issues like diabetes, high blood pressure, and emotional problems like low self-esteem later in life.
It’s time to change the subject. Obesity is a chronic illness that goes beyond physical size. And the first step to raising happier and healthier children for Filipino parents is realizing the reality about weight.
With its Truth About Weight campaign, Novo Nordisk Philippines is spearheading the fight against obesity as a disease by equipping Filipinos with knowledge, compassion, and evidence-based remedies.
Myth: “Obesity is just about overeating and laziness.”
Fact: Obesity is a chronic disease influenced by multiple factors—genetics, hormones, environment, even stress. Children may develop obesity even with regular meals and playtime if other underlying factors are present.
“We should strive to shift our perspective on obesity, recognizing it as a complex health issue rather than solely a lifestyle choice. It’s a disease that deserves the same understanding and treatment as any other disease,” said Dr. Cyrus Pasamba, Senior Medical Manager of Novo Nordisk Philippines.
Myth: “Kids will outgrow their baby fat.”
Fact: While some children naturally slim down as they grow, others may continue gaining weight due to metabolic or genetic predispositions. Early intervention is key.
Tip for Parents: Watch for signs of weight-related health issues like sleep apnea, low self-esteem, or fatigue. Consult a pediatrician if you’re concerned.
Myth: “Shaming or scolding a child will ‘motivate’ them to lose weight.”
Fact: Negative body image and shame can lead to emotional eating, anxiety, and long-term mental health issues. Supportive, loving guidance is far more effective than criticism.
Parenting Tip: Focus on healthy habits, not numbers on the scale. Make it a family goal to eat better and move more—together.
Myth: “There’s no medical treatment for obesity—it’s all diet and exercise.”
Fact: While healthy lifestyle habits are important, medical support may also be necessary. Treatments can include personalized nutrition plans, behavioral therapy, and in some cases, medication.
“Science has given us new tools to manage obesity more effectively. With proper medical support, many patients see real, lasting results,” Dr. Pasamba added.
Why It Matters
The earlier parents understand obesity as a disease, the earlier they can take compassionate and effective action—free of stigma or blame. This means better outcomes not just for children struggling with weight, but for entire families.

With the Truth About Weight campaign, Novo Nordisk seeks to combat misinformation and the stigma surrounding obesity. Central to this initiative is the Truth About Weight website, which serves as a comprehensive resource hub. It offers scientific insights into the nature of weight and obesity, a free weight health risk assessment, educational tools, inspiring stories to promote understanding, and resources that guide individuals to seek professional help.
One of the most misdiagnosed and undertreated health issues of our day is obesity. Wei Sun, General Manager of Novo Nordisk Philippines, said, “Through the Truth About Weight campaign, we seek to empower Filipinos with accurate information and helpful resources to help them understand obesity as a disease and encourage them to access the care they need.”
This post is a component of a collaboration with Novo Nordisk Philippines to eradicate the stigma associated with obesity and increase public awareness. For an accurate diagnosis and available treatments, always seek advice from your physician or another trained healthcare provider. To learn more about tools, resources, and true accounts of Filipinos overcoming obesity with compassion and bravery, visit the Truth About Weight website (https://www.truthaboutweight.ph/).
