Scholastic Asia, the world’s largest children’s book publisher, has partnered with agriculture marketplace Mayani to launch Project Aklat at Pangarap, which will provide relief and promote community literacy among the children of 196 indigent families affected by a massive fire outbreak in Barangay 649, Baseco.
The initiative’s centerpiece is the use of Mayani’s community campaigns skills and platform for the online distribution of food packs supplied from local farmers, with Scholastic Asia donating free books after the overall target food donations were met.
The endeavor also drew the support of volunteer group No One Left Out, outdoor advertiser HDI, and Sto. Nino De Baseco Parish, who led the on-ground relief distribution.
“As Scholastic celebrates its 100 years, it’s in our roadmap to strengthen initiatives that will promote learning and reading. We’re active in partnering with organizations with the same goals as ours when it comes to giving back to the community,” said Jane Tiongco-Aguirre, General Manager for the Philippines of Scholastic Asia. “Every Filipino child should be able to be given a chance to strengthen their love for learning and eventually live a life that they’ve built for themselves in the future. We are happy that Mayani sees this eye to eye with us.”
Scholastic is known to be the publisher of the children’s favorites Harry Potter and Clifford the Big Red Dog. They are an active partner of schools in the Philippines in strengthening student reading proficiency through their word class and effective Literacy Program, Prime English and their remarkable numeracy program, Prime Math.
“One of our platform’s broadened use cases is empowering our customers to give back to causes that they personally care about. As an impact-driven organization, we open our platform for a multitude of partners to anchor their social drives on and tap other value points in our ecosystem,” remarked JT Solis, the Co-Founder and CEO of Mayani.
The project has provided almost one metric ton of fresh produce and chicken, as well as 500 books and technology-enabled learning resources. The books have already been given to the Baseco children’s community, as part of a larger effort to supplement their alternative learning activities.
Mayani’s billboard collaborator HDI boosted the campaign as well. HDI Adventures President Raoul Buencuchillo stated, “We sincerely appreciate education and hold this strong belief in fostering grassroots literacy as a major priority.”
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