For its newest limited-edition taste, Coca-Cola® Creations is releasing a remix in collaboration with GRAMMY-nominated musician Marshmello.
Marshmello’s Limited Edition Coca-Cola®, the company’s first ever beverage co-created with an artist, captures the sensation of blending chart-topping tracks in a one-time release.
“It was great to collaborate with Coca-Cola® on this limited-edition drop,” said Marshmello. “We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.”
One might think Marshmello’s Limited Edition Coca-Cola® would be marshmallow-flavored, but as with the epic drops that fill his sets, the magic here is in the unexpected. Marshmello’s Limited Edition Coca-Cola® is a refreshing fusion of the artist’s favorite flavors, strawberry and watermelon, mixed with a great Coca-Cola® taste.
“Music – just like Coca-Cola™ – has such an amazing power in connecting communities and creating opportunities for shared experiences,” said Teejae Sonza, Marketing Director for Trademark Coca-Cola of the Coca-Cola ASEAN & South Pacific operating unit. “For this second Coca-Cola Creations drop we are doing here in ASEAN & South Pacific, we sought to add an unexpected remix of flavors to a great Coca-Cola ® taste, and Marshmello is the perfect collaborator,” she further added. “It is an exciting step for our brand to introduce Marshmello’s Limited Edition Coca-Cola® and invite fans to immerse themselves in Mello’s world.”
Known for his desire to positively impact culture with his music, Marshmello’s collaboration with Coca-Cola® invites fans to experience the Melloverse for themselves.
Fans can also scan the QR code on the can to be transported to the Coca-Cola® Creations online hub via www.coca-cola.com/creations, where several different digital experiences can be enjoyed.
Marshmello’s Limited Edition Coca-Cola® will also be available to purchase in 320ml can x 24 in a case in a Zero Sugar version. Collectible slim cans with striking black and white visuals pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe. Coca-Cola® partnered with Forpeople on the packaging design.
When Marshmello’s Limited Edition Coca-Cola® Zero Sugar release debuts in Singapore, Malaysia, Thailand, and the Philippines in August 2022, you can sample the blend for yourself.
Coca-Cola® keeps investigating distinctive innovations and unforeseen partnerships motivated by creativity and cultural connections. For the most recent news, go to www.coca-cola.com/creations or follow Coca-Cola on Facebook, Instagram, and Twitter.
About The Coca-Cola® Company
The Coca-Cola® Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola®, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
GRAMMY-nominated Marshmello’s star continues to rise as the famously masked artist breaks boundaries across the industry. With chart-topping singles and collaborations with the likes of Juice WRLD, Halsey, Demi Lovato, Bastille, Kane Brown, Selena Gomez, Jonas Brothers, and more, Marshmello has clocked almost a staggering 12 billion streams across Spotify alone. With almost 40 million monthly listeners on the platform, he’s one of the top 40 most streamed artists in the world on Spotify and the third-most- subscribed artist on YouTube Most recently, Marshmello collaborated with the Jonas Brothers on their early summer smash “Leave Before You Love Me,” which peaked at number 13 on the Billboard Hot 100 and was also nominated for the best dance / electronic album at the 2022 Grammy’s. In addition to music, he was featured on the cover of the Forbes magazine “30 Under 30” issue, proving to not only be an innovative producer, but a forward- thinking businessman.