Golden Arches Development Corporation (McDonald’s Philippines) has won the Digital Resiliency award for the Future of Enterprise Awards (FEA) 2022 Philippines, according to a recent announcement from International Data Corporation (IDC) Philippines.
McDonald’s created a Business Continuity Plan (BCP) with concurrent workstreams to address urgent business demands and plan for the future when the pandemic struck in 2020. These cross-functional teams put into practice digital and technological solutions that improved operational effectiveness, productivity, user experience, safety, and the welfare of workers and underserved communities.
McDonald’s categorized its measures into 1) Response/Recovery, covering daily operations, and 2) Rebound/Renewal, for business continuity and sustained growth within 2021, McDonald’s pivoted from BCP to digital transformation, growing their digital maturity. By the end of the year, McDonald’s exceeded their system-wide sales target, and achieved 80% of pre-pandemic sales level across all channels.
As early as 2009, McDonald’s already embarked on its digital transformation journey with the launch of McDelivery.com.ph, followed by social media presence in 2011, and launch of the McDelivery app in 2014. In 2018, McDonald’s NXTGEN stores were opened and scaled to elevate the in-store customer experience with self-order kiosks and cashless payment. Digital solutions for delivery and drive-thru businesses continued to be updated and implemented for a seamless omni-channel experience.
As the country winner for Digital Resiliency, McDonald’s Philippines will compete against other winners in the same category for the Asia/Pacific winners which will be announced at the IDC DX Summit Asia/Pacific in Singapore on the 26th of October 2022.
The Future Enterprise Awards, now in their sixth year, continue to honor businesses for their tech-enabled resiliency as they face obstacles and upheavals in a quick-paced, more digital environment. The information technology, telecommunications, and consumer technology markets are served best by The International Data Corporation (IDC), a leading global source of industry knowledge, advisory services, and events.
The Future Enterprise Awards by IDC use a two-stage process to choose national and regional winners. IDC’s country and regional analysts review each nomination using a common assessment framework based on IDC’s Future Enterprise taxonomy. All national winners will be eligible for the regional competition, which will be chosen by an international jury of judges made up of IDC analysts, business professionals, thought leaders, and academics.
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