Food

A LEADER IN THE FOOD INDUSTRY IN KOREAN BRINGS THE RICHMADE BRAND TO THE PHILIPPINES

The introduction of the RICHMADE brand has been appropriate and crucial given the nation’s goal of concentrating its resources to produce sustained food security. The leading food firm in Korea, CJ Feed &Care, recently introduced RICHMADE as the new brand to carry its feed range. Apart from Korea, the Philippines will be the first Asian nation where RICHMADE launches its products, followed by other Asian nations where it operates factories and enterprises.

This is a testament of CJ Feed & Care’s commitment in helping and supporting the country in growing the agriculture sector, particularly the feed and livestock industry. By using the RICHMADE brand in its feed products, the company’s customers, managed farms and stakeholders will be assured that the standard and technology placed in all RICHMADE feeds to be manufactured here in the Philippines is the same in all parts of the world.

GLOBAL TO LOCAL.

The Rich made launch here in the Philippines will be the first, leading the other countries in the Southeast Asian region where the company has plants and offices.

RICHMADE’s Luzon sales team in full force post for posterity during the company’s Business Launch held in their Luzon plant, located in San Rafael, Bulacan. For more than 50 years, CJ Feed & Care has been developing unrivaled feed manufacturing technology that drove the growth of the Korean livestock industry. It has taken on the challenge without hesitation to support the success of farms it manages. These traits have made CJ Feed & Care as one of the feed and livestock companies that has successfully branched out from Korea into the global market.

The introduction of RICHMADE is simply the beginning. CJ Feed &Care will outline their ambitions, which will encompass Animal Nutrition and the management and breeding of poultry and livestock till sale. They were inspired by the “farm to table” concept. CJ Feed & Care has opted to expand in Cambodia, China, Indonesia, Japan, Myanmar, Thailand, Vietnam, and the Philippines since the company started its feed business in Korea in 1973. CJ Feed & Care is one of the feed and livestock companies that has successfully branched out from Korea into the worldwide market thanks to its continual global expansion.

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