Entertainment

The song “Pakiusap Lang” by SB19’s JOSH CULLEN reinvents a love song with a fierce hip-hop edge

Josh Cullen of SB19 continues his winning streak with the release of his follow-up single via Sony Music Entertainment after making his solo debut with the edgy banger “Wild Tonight.”

With the aptly named “Pakiusap Lang,” the P-Pop singer demonstrates that he is unconstrained by boundaries when it comes to creating and performing a simple love song blended with trap-heavy sounds and hip-hop lines.

“The lyrics came from my heart, and I wanted to make sure the arrangement and sonic vibe reflected my Filipino hip-hop side,” Cullen reveals. “My cousin and his friends helped out with the chorus, and we all had a good time putting it together.”

According to SB19’s resident lead rapper and sub-vocalist, “Pakiusap Lang” is a song that is based on his personal experiences and thoughts about relationships. He further explains, “It’s all about the struggles of maintaining a relationship when you can’t be with your partner all the time due to work or other struggles going on in life. The song encourages the listener to hold on and trust the process.”

A romantic rap ballad that forays into emotional honesty as much as it does with stylistic finesse, “Pakiusap Lang” shows a different side of Cullen: an entertainer that doesn’t need to resort to gimmicks just to prove his point.

The release of the track comes with an upcoming music video that explores the idea of “holding onto the memories of your loved one, even when you know it’s time to let go.” Directed by frequent collaborator Toothless (who also helmed the MV of SB19’s “Bazinga), the visuals bring Cullen’s ideas to life and expand on his initial concept with an element of mystery and an understated delivery.

It also stars KAIA members Angela and Charice, who happen to be the main characters in the MV. The two multi-talented artists also dabbled into acting prior to their debut as a P-Pop artist.

Cullen shares, “When I was planning out the music video for ‘Pakiusap Lang,’ I knew I wanted to create a story that was emotional and impactful. As I was brainstorming ideas, I thought about the possibility of incorporating plot twists into the video, to really capture the viewer’s attention. That’s when I had the idea to feature KAIA members Angela and Charice in the video. I had worked with them before and knew that they would bring a lot of talent and creativity to the project. Plus, their presence in the video would add an extra layer of intrigue and excitement for viewers. It was a pleasure to work with such talented and dedicated individuals, and I couldn’t be happier with how the video turned out.”

The upcoming debut EP from Josh Cullen will include the song “Pakiusap Lang” and be made available this year. The young multihyphenate claims that the album’s first single, which was produced, conceptualized, and improved by his cousin Ocho, sounds like a combination of hip-hop and pop music. “You can expect a mix of different sounds and genre influences, but overall, it’s a reflection of my journey as an artist and a person,” Cullen continues.

“Pakiusap Lang” by JOSH CULLEN is currently available on all digital music services in the world thanks to Sony Music Entertainment. On Friday, April 21, 2023 at 7 p.m., “WILD TONIGHT” will premiere in its music video.

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