
Finally, the wait is over! Warabimochi Kamakura, a well-known Japanese dessert brand, has formally launched at SM Megamall’s Level 3, Mega Fashion Hall. Renowned for its mouthwatering magic, this viral success is the most recent addition to SM Supermalls’ reputation as the #HomeOfFirsts, offering Filipino diners first-to-market items and top-notch culinary experiences.
A Taste Fit for Royalty

Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor.
But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the first to be launched this Valentine’s Day, which are always worth the wait!
A Global Sensation Lands in Manila

With over 65 stores across Japan and a growing presence in foodie destinations like South Korea, Hong Kong, Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has captured the hearts of dessert lovers around the world. Known for its viral appeal and signature taste, it’s no surprise that the brand has become synonymous with long lines and eager customers. Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive Philippine destination where you can experience this sweet sensation firsthand.
Discover What’s New at SM Megamall

With the greatest in first-to-market brands, world-class restaurants, and innovative experiences that redefine what it means to have it all, SM Supermalls takes pride in being the #HomeOfFirsts. The addition of Warabimochi Kamakura to SM Megamall broadens the mall’s portfolio of companies by providing Filipino shoppers with life-changing experiences that uplift and unite communities. Come experience this delicious sensation and don’t miss the opportunity to partake in the world-famous Japanese dessert phenomenon!
Keep in touch! In order to receive updates, unique content, and sneak peeks, follow @kamakura_philippines on Instagram. Visit www.smsupermalls.com or follow @SMSupermalls on social media for more delicious finds and innovative first-to-market brands.
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