Through the GlobeOne app, Globe and Beetzee Play provide brief, binge-worthy episodes for just Php 1 apiece, allowing you to turn life’s pauses into kilig-filled escapes, action-packed breathers, or heartwarming tales.
Globe is once again reinventing the mobile entertainment experience as the first carrier in the Philippines to partner with Beetzee Play. GlobeOne customers may now conveniently top up, stream, and integrate Globe Rewards in one location. No need to register on another platform or download a different app. All you have to do is launch the GlobeOne app, choose Beetzee Play by tapping Essentials on the dashboard. Get your number registered and begin viewing your favorite Piso Serye.
This partnership responds to two converging consumer trends: the rise of mobile-first, short-form content and the increasing need to deepen in-app engagement. Beetzee Play changes that dynamic by inviting customers to stay engaged through quick, emotionally resonant content designed specifically for mobile.
“We are always delivering ways for everyday life hacks and moments of delight to our customers, bringing happiness to them wherever we can, and our partnership with Beetzee Play does just that. We’re letting people choose what they want, when they want it, in quick but satisfying doses,” said Darius Delgado, Globe Chief Commercial Officer.
Globe introduced its latest Beetzee series titled “First Things Last” during The Blueprint event last August 27. The series revolves around a heartbroken Lisa, who after being dumped before a dream trip to El Nido, drunkenly searches online for a travel companion who shares the same name as her ex. When a stranger named DJ shows up, the two embark on three days of ‘firsts for the last time,’ blurring the line between healing and heartache until Lisa’s past comes calling.
Beetzee’s Piso Serye are bite-sized vertical dramas tailored for mobile phones and created for Filipinos who love teleserye, regularly scroll through TikTok and Reels, and prefer content in short bursts.
The Philippines ranks among the top consumers of short drama content in Southeast Asia, contributing to the global surge of over 475 million app downloads in 2024 alone. Globe’s highly engaged customer base, who open the GlobeOne app an average of 14 times per month, makes it an ideal platform for delivering localized, mobile-native content without disrupting user habits.
A worldwide trend is reflected in this need for rapid, mobile-friendly viewing. In 2024, there were over 475 million downloads of short drama material, with the Philippines being one of Southeast Asia’s leading adopters.
Globe and Beetzee Play allow you to transform ordinary pauses into dramatic, feel-good, or action breaks, whether you’re waiting for cooking to finish, caught in traffic, or taking a break between tasks.
Go to https://www.globe.com.ph/apps/globeone to find out more.
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